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ACC228 - WEEK 3&4 - ULOc
ACC228 - WEEK 3&4 - ULOc
Metalanguage
For you to demonstrate ULOc, you will need to have an operational understanding
of the following terms below. Please note that you will also be required to refer to
the previous definitions found in ULOa and ULOb section.
1. Expected value. A letter of proposal is a written communication between the
CPA and the client setting forth the terms and conditions of a proposed
consultancy work.
2. Engagement program or work plan. It is an operational plan for conducting
a management service engagement.
3. Problem stating. It involves the formulation of a comprehensive and valid
statement of the problem.
4. Charting. It is a fact-gathering technique that provides a pictorial representation
of a dimension of the client's organization or of its activities
5. Organizational Chart. It is often useful to prepare a brief narrative describing
the functions and role of each manager.
6. Data flow diagram. This is a logical view of data flows through a system. It
clearly portrays the workings of a complex system, such as a transaction
processing system.
7. System flowchart. It depicts an overall view of a system in terms of major
elements such as processing programs or runs, files, inputs, and outputs. It
provides clear documentation of either a present system or a proposed system.
8. Detail flowchart. A detail flowchart graphically represents the logic of a
process.
9. Decision table. It is a viable alternative to a detail flowchart, since it portrays a
situation involving logic.
10. Brainstorming. Involves a free flow of ideas among the group members. Ideas
are received without restriction or criticism and later sifted to find those that are
judged to be the best.
11. Delphi approach. Opinions are obtained from managers concerning
impending present problems or future conditions. A consensus of the opinions
is used to arrive at a decision.
12. Categorization. It is a process whereby data, facts or items are sorted into
different groups by virtue of their features. This allows the significance of the
information to be identified.
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13. Classification. It is also a process whereby items are sorted into different
groups. This time, however, the groups are defined by external criteria rather
than by arbitrary features.
14. Numerical analysis. It is any technique where numbers are combined in order
to understand how they relate to each other.
15. Association. It is the recognition that two things are connected in some way.
16. Correlation. It is more precise than association. It is the recognition that the
variation in one variable occurs in step with that of another.
17. Causation. It explains correlation. Causation suggests that two variables are
correlated because there is a cause and effect link between them.
Essential Knowledge
To perform the aforesaid big picture (unit learning outcomes), you need to fully understand
the following essential knowledge laid down in the succeeding pages. Please note that you
are not limited to exclusively refer to these resources. Thus, you are expected to utilize other
books, research articles and other resources that are available in the university’s library e.g.
ebrary, search.proquest.com etc., and even online tutorial websites.
Variations in the above-enumerated stages may occur depending upon the nature and
additional requirements of clients seeking the services of the CPA.
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engagement only if he knows that the work can be successfully undertaken. The steps
necessary to assess this can be summarized as follows:
1.0.1. Ascertain the real problem and what is required to reach a solution. This
may require a limited survey before a responsible conclusion can be made.
1.0.2. Identify the end product of the assignment, i. e., report or findings,
suggested systems, installation of the system or other objectives.
1.0.3. Agree on the role to be performed by the CPA. This may vary from
occasional consultation to full-time participation by one or more staff
members who perform significant portions, or all of the work.
1.0.4. Agree on the basis for establishing and billing fees.
1.0.5. Confirm understanding in writing. (AICPA MAS Guideline Series No. 1).
The proposal letter will vary widely from engagement to engagement but generally will
include:
The objectives and benefits of the engagement.
The scope of the work and the role of CPA.
The approach to the study.
The project organization.
Fees and billing arrangement.
Firm qualifications, where appropriate.
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2. ENGAGEMENT PLANNING
Engagement planning actually begins the first time the consultant is contacted by a
potential client, and continues in more detail as the project proposal is presented. After
the proposal is accepted, a detailed work plan is developed which will become the
blueprint of the remainder of the project.
2.1. Engagement Program or Work Plan
2.1.1. Contents
2.1.1.1. The program, which can take many forms, should contain the
following:
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2.1.2. Objectives
Engagement program or work plan is an operational plan for conducting a
management service engagement. The engagement programs
2.1.2.1. Provide a means for arranging, distributing and assigning
responsibility for various segments of an engagement.
2.1.2.2. Provide a means of control for determining whether all segments
of the engagement have in fact been completed.
2.1.2.3. Provide the framework for reporting progress of an engagement.
2.1.2.4. Facilitate time and efficiency control over personnel assigned to
the engagement.
2.1.2.5. Assist in an engagement review by a partner or supervisor
2.1.2.6. Provide the basis for estimating fees.
Each phase has one or more distinct purposes and occupies a separate time period
within the overall process.
A problem requires that involved human be aware of the implications of the existing
situation. For example, if no one recognizes a system or process going beyond the
bounds of reasonable expectations, no problem is truly apparent.
A problem also requires that the suitable tolerances be defined at the outset. This
means that allowable deviations or variances from the ideal situation should be known
to determine when the system or process is beyond the bounds of reasonable
expectation.
Lastly, expectations and standards should be recognized and known. Quantitative
standards, such as sales quotas and budget levels are easily recognized as are
variations of actual values from these standards. Qualitative standards though not
easily recognized are pervasive in the realms of human relationships and human-
oriented process.
3.1.1.1. Problem Definition Phase
The problem definition phase begins with the initial recognition of a symptom
pointing to the problem and ends with the complete problem description. Key
facets of the problem description include among others:
3.1.1.1.a. Identity of the problem.
3.1.1.1.b. Objectives of the problem-solving process.
3.1.1.1.c. Scope of the problem.
3.1.1.1.d. Intensity of the problem.
3.1.1.1.e. Time dimension of the problem.
3.1.1.1.f. Location of the problem.
3.1.1.1.g. Human elements involved in the problem.
3.1.1.1.h. Support system surrounding the problem.
3.1.1.1.i. Tracking system related to the problem.
3.1.1.1.j. Institutional process for managing the problem.
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The final answer to this question will emerge only after completing two
procedures, namely
Problem finding, and
Problem stating.
All the underlying causes of the problem should be isolated and clearly stated.
It may also help uncover key interrelationships among the causal factors.
3.1.1.1.B. Objectives of the Problem-solving Process
The desired outcome is generally the objective of the problem-solving process
and should be permanently expressed in the problem definition statement in
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Telefax: (084) 655-9591, Local 116
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3.1.2.1.a. Interviews
o A series of interviews with client personnel is considered the best way to
zero in on problems.
o It can be conducted at all levels of the organization, from the president
down to the rank and file employees.
o The consultant should have temperament to adjust to people who have
differing commitments to the client's goals as well as to many
environmental variables.
o During the interview itself, remember to:
Confirm understanding of the interviewee's job responsibilities and
duties.
To the extent possible, ask specific questions that allow quantitative
responses.
When questions are answered vaguely, pursue them in a pleasant
way) until they are fully clarified.
Try to develop an awareness of the interviewee's feelings. This can
best be achieved by listening well and reading the interviewee's
"body language".
Avoid stating own opinions or acting like a "know-it-all person."
As the interview draws to a close, ask the interviewee if he or she
has additional ideas, thoughts, or suggestions concerning the topics
of discussion: "Do you have any additional suggestions or
recommendations concerning the method used to calculate budget
variances?"
Do not allow the interview to be too lengthy.
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3.1.2.1.b. Questionnaire
o The use of a series of prepared questions somewhat restricts channel of
communication and should be used with great care for the purpose of
fact finding.
o This is best used when the persons from whom the consultant wants
information are physically removed and travel is prohibitive or when
numerous persons are to be asked and the facts to be so determined
are verifiable from other sources.
o To be more specific, follow these guidelines:
Explain in an accompanying letter the purpose, use, security, and
disposition of the responses generated by the questionnaire.
3.1.2.1.c. Observation
o Facts can be gathered by observing the employees of a client perform their
job-related duties.
o The technique of observation is useful in gathering facts prior to an
interview, in verifying statements made during an interview, and in
ascertaining relationships between individuals.
o The usefulness of observation can be maximized by following these
guidelines:
Before beginning, identify and define what it is that the consultant will
observe; also estimate the length of time that the observation will entail.
If persons are to be aware of the observations, explain to them what will
be done and why.
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3.1.2.1.e. Charting
Charting is a fact-gathering technique that provides a pictorial representation of
a dimension of the client's organization or of its activities. This technique is
highly valued, since it also facilitates analysis, synthesis communication, and
documentation.
3.1.2.1.e.1 Organization chart. The organization chart provides facts
concerning reporting relationships, quantities of resources,
and levels of authority and responsibility within the client's
organization. It is often useful to prepare a brief narrative
describing the functions and role of each manager appearing
on the organization chart.
3.1.2.1.e.2 Data flow diagram. This is a logical view of data flows through
a system. It clearly portrays the workings of a complex system,
such as a transaction processing system.
3.1.2.1.e.3 System flowchart. A system flowchart depicts an overall view
of a system in terms of major elements such as processing
programs or runs, files, inputs, and outputs. It provides clear
documentation of either a present system or a proposed
system. Generally, it pertains to a computer-based information
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The key assumption underlying this approach is that any organization is comprised of
a number of well-defined functions, which in turn are made up of a group of activities.
By focusing upon these functions and supporting activities, you can gain a clear
understanding of the inputs, processing, and outputs of the organization.
In performing structured analysis, the preferable procedure is to begin at the top level
and then work down to the lowest activity level. Large functions can be repeatedly
subdivided through several levels, until the smallest activity is isolated. The resulting
structure is an upside-down treelike function diagram, similar in appearance to an
organization chart Like the organization chart, this function diagram helps you to see
relationships among the activities of a function.
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Whatever the analysis technique adopted, analysis is an area where the consultant
can add value. The consultant creates value by identifying the client's decision-making
requirements, directing the client towards the right technique, assisting him or her in
using it and helping to identify the insights it offers.
3.1.3.1.b. Analysis Strategies
3.1.3.1.b.1. Categorization
Categorization is a process whereby data, facts or items are sorted into different
groups by virtue of their features. This allows the significance of the information
to be identified. Categorization is different to classification. Categorization
makes no demands on theoretical insights, whereas classification does.
Important examples of categorization used in management include the
strengths weaknesses opportunities-threats ("SWOT') model and the political-
economic-sociological-technological ('PEST") model used to analyze a
business and its situation.
3.1.3.1.b.2. Classification
Classification is also a process whereby items are sorted into different groups.
This time, however, the groups are defined by external criteria rather than by
arbitrary features. An example of the use of classification is
Porter's generic strategy model (1980). Here, a business's strategy is defined
as cost leadership, differentiation or focus. These criteria are theoretically a
priori. They are derived from theoretical insights as to how businesses compete.
These strategies do not have simply an arbitrary relationship to each other (as
do the categorization examples). Rather, they are defined by the external
criteria of competitive approach and business scope.
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3.1.3.1.b.4. Association
Association is the recognition that two things are connected in some way. If two
things are associated this suggests that the consideration of one thing might be
made easier, or more revealing, if the other thing is concerned at the same time.
An example of association might be the fact that managers usually notice
competitors within their own strategic group more than those in other strategic
groups. Here the association is made between an organization's presence in a
strategic group and the cognitive picture of competition held by a manager from
that organization. Another example arises from the qualitative market research
where buyers associate different products and the degree to which they might
be substituted with each other.
3.1.3.1.b.5. Correlation
Correlation is more precise than association. It is the recognition that the
variation in one variable occurs in step with that of another. A correlation may
be identified statistically by the measure of a correlation coefficient. A
correlation of +1 indicates that the two variables follow each other perfectly and
in the same direction. A correlation coefficient of indicates that the two variables
are totally independent. A correlation coefficient of -1 indicates that the two
variables follow each other perfectly but in opposite directions.
Correlation suggests that there might be a causal link between the two variables
but it does not prove it. A good correlation is suggestive, though. It is an
invitation to explore further for possible causal relationships.
3.1.3.1.b.6. Causation
Causation explains correlation. Causation suggests that two variables are
correlated because there is a cause and effect link between them. It provides
an important insight for management because, if a causal link exists, control of
the cause will automatically lead to control of the effect.
The relationship between planning and performance provides a very good
example of the problem of assigning cause and effect in management. This is
particularly pertinent to us as so many consultancy exercises advocate and
involve planning activity.
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The solution development phase links to the previous phases through the deliverables,
i.e., the developed solution that is to be presented as the final recommended product.
Thus, it links to the problem definition phase through the objective and other aspects
revealed in the statement of the problem definition. It links to the fact-finding and
analysis phase through the specifications of requirements and criteria and final
recommendation. The range of recommendation that consultants may be expected to
produce are
Solution to specific problem
Educational course or training program
Designed system component
Implemented system development life cycle
Advice or assistance
Expert opinion
Then the stabilized results are summarized and presented as the refined
ideas of the collective experts.
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This rule can be easily applied when factors can be quantified and related by an explicit
decision model and when values concerning the future situation are known with
complete certainty. However, these conditions usually seldom exist.
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Outputs
Inputs
Conversion processes
Resource and data bases
Organization
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reports should be given to the client at the completion of each step. If the
client management and users have been properly involved and
informed, they could easily understand the final presentation and be
open to the presented findings.
3.1.6. Implementation
An MAS review or study frequently results in recommendations which require the
development and adoption of plans for new programs or systems or the making of
extensive revisions in existing programs or systems. It must be understood that the
CPA should not and cannot take the responsibility for making management and policy
decisions in any MAS engagement. Nor can he exercise absolute administrative
control of client personnel since he is not a member of their organization. The СРА
o Should evaluate the client's capacity to develop and carry out plans for the
recommended program or system and
o May recommend that a client hire additional qualified personnel to perform
some of the many tasks required.
Implementation is the important and lengthy phase that follows the solution
development phase during a problem-solving process.
The implementation phase involves the following activities:
Development of a work plan
Establishment of controls over the implementation activities
Selection and training of needed personnel
Installation of needed physical facilities
Development of standard and documentation,
Testing of the solution being implemented, and
Follow-up and evaluation of the implemented solution.
These steps are typically performed in the order listed above although their sequence
will vary somewhat from engagement to engagement.
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An early question that must be resolved concerns who is to conduct the evaluation.
While the implementation team is most familiar with the implemented system, it may
be viewed as biased. Therefore, it is probably better to choose qualified personnel
other than members of the implementation team. Three suitable choices are:
A special audit team selected from among the managers of the client
organization
An internal audit team that performs operational reviews as a part of its
customary duties
An external team of consultants
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An operational review focuses on the actual use of the implemented system by the
intended users. Typical questions that might be asked during an operational review
include:
Does the system operate successfully? Has the system solved organizational
problems that it is intended to address? Is the system being used or is it being
resisted? Are the automated and manual processes as efficient as intended?
An evaluation of operations after implementation should consider how well they
function, with particular emphasis (in the case of an information system) on inputs,
error rates, timeliness of outputs, and utilization of outputs. Various evaluation
techniques may be employed. For instance, a report can be terminated for a period of
time in order to determine if it is actually being used. If no one complains, the report is
probably not being used. A performance monitor can be applied, in the case of an
online information system, to determine the use frequency of a particular CRT screen.
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The AICPA recommends in its Guideline Series No. 1 on MAS the following criteria for
the effective evaluation of the above-mentioned items. These are:
4.1.1. Proposal:
4.1.1.1. Were specific problems with the client encountered which might
not have arisen if the problem area had been adequately covered
in the proposal letter?
4.1.1.2. Did the proposal letter recognize all requirements of firm policy in
establishing the engagement?
4.1.3. Schedule:
4.1.3.1. Did actual duration differ significantly from plan? State your
opinion as to reason(s) for deviation.
4.1.3.2. If dates of interim reports or engagement completion were not in
accordance with prior client agreement, state reason.
4.1.4. Documentation:
4.1.4.1. Were recommendations to the client, oral or written, supported by
adequate evidential matter in the work papers?
4.1.4.2. Are there specific respects in which organization or content of
work papers are not in accordance with minimum standards of the
firm? If so, describe.
4.1.4.3. Was it necessary to do additional work and/or recontact client for
additional information before making a final report? Describe
circumstances.
4.1.5. Reports:
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4.1.5.1. Were progress meetings held with, or interim reports made to the
client? If not, state reason.
4.1.5.2. Did errors of fact occur in interim or final reports?
4.1.5.3. Are there specific changes which you would recommend in report
content, format or style to improve effectiveness?
4.1.6. Results:
Deficiencies in any of the above may or may not have a major impact on the
most important criteria - the results. It is in the evaluation of results that extreme
caution must be observed so that personal views are not allowed to cloud
available objective and quantifiable evidence. The following would seem to be
minimum criteria for results:
4.1.6.1. Were all recommendations accepted by the client? If not, why?
4.1.6.2. What degree of satisfaction was expressed by the client?
4.1.6.3. Describe any phase or circumstance in which dissatisfaction was
expressed (or implied) by the client and the reason.
4.1.6.4. Were additional services, either implementation or a new survey
engagement, requested by the client?
Self-Help: You can also refer to the sources below to help you
further
*Agamata, F. T. (2012). Reviewer in management advisory services. Manila:
GIC Enterprises & Co., Inc.
*Bobadilla, D. (2015). Comprehensie reviewer in management advisory
services. Manila, Philippines: Lares Bookstore.
*Bragg, S. M. (2011). The controller’s function: The work of the managerial
accountant (4th ed.).New Jersey: John Wiley & Sons.
*Cabrera, M. E. (2009). CPA reviewer :Management advisory services (2009
ed.). Manila: GIC Enterprises & Co.
*Cabrera, M.B. (2011). Management consultancy. Philippines: GIC
Enterprises & Co., Inc.
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Let’s Check
Questions:
1. What are the basic stages of a management consulting engagement?
2. What is an MAS proposal letter? What are the contents of this letter?
4. What are the factors that should be considered in setting the fee to be charged
to clients?
8. Give 5 internal sources of data and the corresponding data that may be
obtained from such.
10. Discuss briefly (at least 5) most commonly used techniques in gathering facts.
11. What are the steps involved in solution development phase of the problem-
solving process?
13. What are the activities in the implementation phase of the problem solving
process?
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Let’s Analyze
Questions:
1. An engagement program contains the following except
A. engagement objectives.
B. list of manpower required.
C. description of tasks to be accomplished.
D. amount of fees to be earned for each tangible output completed.
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D. MAS engagements usually involve making decisions for the client and
assuming responsibility for the full implementation of the alternative chosen
to solve the entity's problem.
6. The following are the basic steps in the problem solving process:
1. Evaluating the engagement and post-engagement follow-up.
2. Data analysis and diagnosis.
3. Solution selection.
4. Problem identification and definition and desired outcome.
5. Identification of suitable sources of information and data gathering.
6. "Preparation and presentation of the report and recommended solution.
7. The problem definition phase of the problem-solving process begins with the
initial recognition of a symptom pointing to the problem and ends with the
complete problem description. Among the key facets of the problem description
are the following except
A. Identify of the problem.
B. Objectives of the problem.
C. Scope of the problem.
D. Financial costs of the problem to the company.
8. The problem definition phase of the problem-solving process begins with the
initial recognition of a symptom pointing to the problem and ends with the
complete problem description. Among the key facets of the problem description
are the following except
A. Intensity of the problem.
B. Time dimension.
C. Location.
D. Responsibility of creating the problem.
9. The problem definition phase of the problem-solving process begins with the
initial recognition of a symptom pointing to the problem and ends with the
complete problem description. Among the key facets of the problem description
are the following except
A. Human elements involved in the problem.
B. Support system surrounding the problem.
C. Tracking system related to the problem.
D. specific person in charge of managing the problem.
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10. The following pitfalls should be avoided by the consultant in identifying the
problem in a consultancy engagement, except
A. mistaking symptoms for the underlying problem.
B. unqualified acceptance of the opinion of others.
C. measuring the financial loss caused by the problem.
D. overlooking the different and various causes of the problem.
11. The following human-related elements should be identified and assessed in the
statement of the problem except
A. attitude of involved managers and employees.
B. personal traits of involved managers and employees.
C. training of involved managers and employees.
D. age of involved managers and employees.
12. Information about product pricing and costing could be easily made available
by the
A. marketing department.
B. production department.
C. personnel department.
D. accounting department.
13. Information on types of new products or services with market possibilities are
usually provided by the
A. production department.
B. personnel department.
C. accounting department.
D. marketing department.
14. Among the sources of information that the consultant could avail of are external
sources. Information about market conditions could best be provided by
A. industry reports.
B. database retrieval systems.
C. customers.
D. distributors.
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In a Nutshell
Question:
Based on the topics discussed in this ULO, state what you have learned from this
lesson.
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Q&A Lists
Do you have any questions?
Questions/ Issues Answers
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Keyword Index
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