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ACC228 - WEEK 3&4 - ULOb
ACC228 - WEEK 3&4 - ULOb
Metalanguage
For you to demonstrate ULOb, you will need to have an operational understanding
of the following terms below. Please note that you will also be required to refer to
the previous definitions found in ULOa section.
1. Partners, Principals, Directors. This individual is typically the most
experienced highly paid professional and is normally responsible for the
successful completion of engagements, dealing directly with clients and for
selling work.
2. Senior Managers, Managers, Supervisors. These individuals perform week-
to-week management of the engagements and are responsible for identifying
new client prospects and assisting in the sales process.
3. Senior Consultants, Seniors. These individuals typically have 2 or 3 years of
consulting experience and are capable of supervising the daily work of the
younger staff.
4. Associate Consultant, Staff. These individuals usually have less than 2 years
of consulting experience and may have been hired directly out of graduate or
undergraduate school.
5. Business plan. It is written summary of what the consultant hopes to
accomplish by being in business and how to organize the resources to meet
his/her goals.
Essential Knowledge
To perform the aforesaid big picture (unit learning outcomes), you need to fully understand
the following essential knowledge laid down in the succeeding pages. Please note that you
are not limited to exclusively refer to these resources. Thus, you are expected to utilize other
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
books, research articles and other resources that are available in the university’s library e.g.
ebrary, search.proquest.com etc., and even online tutorial websites.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
new opportunities and new contracts. Some effort has to be made to reach out, contact
potential clients and make them aware of one's consulting services.
Equipped with necessary information, one needs to establish an operating plan for the
practice - that is, to set goals and objectives. These goals and objectives should
include
o a desired income level,
o potential clients, and
o strategies to obtain those clients.
Based on the services one proposes to provide, the types of potential clients that could
benefit from those services and the potential amount of work, the practitioner can now
identify staffing requirements and financing needs.
To develop a meaningful and worthwhile network, the practitioner must establish
quality contacts and educate the network as to the type of services he or she offers.
If one has built a quality network, some contacts will continually refer work to the
practitioner. These productive contacts develop and grow based on a solid personal
relationship and the consultant's commitment to providing excellent service.
Building a successful network requires keeping the practitioner's name in front of
clients and contacts. This can be done through client newsletters, articles, seminars,
entertainment, or even periodic phone calls. In any event, there need to be consistent,
intermittent reminders to the network about the consultancy firm and its services.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
vary. A graphic depiction of the consulting pyramid is shown in the next page (Figure
1).
Each pyramid is built around a partner, principal or director. In large practice, there will
be multiple pyramids. The numbers in the pyramid refer to the typical number of
personnel at each level (per pyramid).
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
The next tier of the pyramid is made up of senior managers, managers, and
supervisors. These individuals perform week-to-week management of the
engagements and are responsible for identifying new client prospects and assisting in
the sales process. Principal activities of managers include planning engagements,
evaluating consultants, supervising consultants, writing proposals, reviewing working
papers and reports, consulting with client managers, and serves as expert in one or
more applied knowledge areas.
Many consulting firms recruit for their practices mainly at the manager classification
level. Their reasoning is that a manager is likely to be of worth from the beginning,
since his or her personal competence will usually determine the success of individual
engagements. A firm that intends to recruit a manager will probably seek the following
attributes:
2.1.2.1. Previous successful consulting experience
2.1.2.2. Previous successful middle and top management experience
2.1.2.3. Specialized or advanced knowledge in major areas where the recruiting
firm's practice has identified needs
2.1.3. Senior Consultants, Seniors
The third tier of the pyramid is made up of senior or senior consultants. These
individuals typically have 2 or 3 years of consulting experience and are capable of
supervising the daily work of the younger staff. They possess the right combination of
experience and dedication to complete different projects with limited supervision.
Seniors are normally in short supply in most firms.
2.1.4. Associate Consultant, Staff
The final layer of the pyramid consists of young or new staff. Depending upon the firm,
these individuals usually have less than 2 years of consulting experience and may
have been hired directly out of graduate or undergraduate school. Some firms require
prior business experience, while others prefer to train their own personnel and hire
some undergraduate students.
Billing Rates
The typical range of billing rates of the four pyramid levels are as follows:
Level 1 P6,000 to P12,000 per hour
2 P3,600 to P 6,000 per hour
3 P2,000 to P 3,600 per hour
4 P1,200 to P 2,000 per hour
These billing rates are normally adjusted annually when promotions are given and
salaries are changed. Within each pyramid level there may also be multiple billing
codes relating to salary and experience levels.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
DISCUSSION:
2.2.1. Scope of Practice Area
A consultant who desires to grow should take the following steps:
2.2.1.1. Review the economic region in which the consulting firm draws, or
expects to draw, most of its clients.
2.2.1.2. Inventory the services required by the existing client, and in most cases,
by the clients the consultant would like to add (e.g. related to audits,
reviews and tax planning).
2.2.1.3. Select services from this inventory that will be provided.
2.2.1.4. Acquire the competence needed to provide the selected services.
2.2.1.5. Notify clients and potential clients that the consulting firm is able and
willing to perform the selected advisory and consulting services.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
3.1.2. Review a client list classified by industry, size, etc. and prepare a
package tailored to fit the firm's competence and a particular type of
clientele. "Initial package" usually consists of services that are closest to
the conventional accounting function such as budgeting, financial
planning situation analysis (mergers, make or buy decisions, etc.) cost
systems or studies and system design and installation, office
management and equipment.
3.1.3. Prepare a line-up of MAS Personnel. In the selection of the staff, the
following sources may be considered:
i. Accounting firm's own staff (usually audit staffmen who had lost
interest in the audit work but who have the technical
qualifications, personalities to do MAS work).
ii. Experienced specialists (engineers, management consultants)
from outside the firm either on a full-time and permanent basis or
part-time basis.
iii. Referral by other CPAs.
3.1.4. Seek out advisory engagements.
This, of course, should be done within the bounds of the Code of Ethics. Leads to
management advisory clients can come from an outright request for advice by the
client to a rumor that a business is in trouble. The CPA can capitalize on his audit and
tax engagement. Mention can also be made of the CPA's availability for MAS work in
his audit letter of engagement. Use of letters and brochures to inform present clientele
is also allowed.
The basic characteristics and qualifications of a CPA firm form a sound basis for the
development of the management advisory services portion of the CPA's practice. The
CPA's review of the many aspects of an organization's operations gives him the
opportunity to know the weaknesses and strength of the business firm. This is the
reason why members of the business community seek his advice on business matters.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
Net income XX
5.a.2. Format
The business plan format normally consists of four parts: the introduction, the
business concept, the financial plan, and the appendix.
The plan starts with an introductory page highlighting the business plan. The business
concept, which begins with a description of the industry, identifies the consultant's
market potential within the industry and outlines the action plan for the coming year.
The financial plan outlines the level of present financing and identifies the financing
sought. This section should be brief. The financial plan contains pro forma (projected)
financial forecasts. These forecasts are a projection into the future based on current
information and assumptions. The appendix section contains all the items that do not
naturally fall elsewhere in the document, or which expand further on the summaries in
the document. These might include a personal net worth statement and a statement
of accounts receivable.
Self-Help: You can also refer to the sources below to help you
further
*Agamata, F. T. (2012). Reviewer in management advisory services. Manila:
GIC Enterprises & Co., Inc.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
Let’s Check
Questions:
1. What are the important qualifications that MAS personnel should possess?
4. Describe the basic approach in organizing the personnel in the MAS division.
6. Discuss the major factors in defining the target level of competence of MAS
personnel?
10. What are the advantages of preparing a business plan for MAS practice?
Let’s Analyze
Questions:
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
3. Which of the following contains the best statement on how an accounting firm
should apply the concept of competence in serving clients?
A. If the firm is not reasonably competent to undertake a particular
engagement, it should employ a specialist on a temporary basis.
B. The firm should accept only those engagements which it is qualified to
undertake and asking personnel qualified to give effective service in
solving the particular problem or problems involved.
C. The firm should occasionally accept engagements outside the scope of
its regular services and then collaborate with outside specialists on such
engagements.
D. If the firm does not have men on its professional staff who are reasonably
competent to solve a client's problem, it should ask the men to equip
themselves for the task by study, consultation, or other means.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
7. Factors that must be considered when defining the target level of competence
of management consultants include the following except:
A. scope of practice area.
B. client requirement.
C. service variety.
D. investment required.
In a Nutshell
Based on the topics discussed in this ULO, state what you have learned from this
lesson.
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Department of Accounting Education
Mabini Street, Tagum City
Davao del Norte
Telefax: (084) 655-9591, Local 116
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Q&A Lists
Do you have any questions?
Questions/ Issues Answers
1.
2.
3.
Keyword Index
Partners
Principals Seniors Consultants
Directors Seniors
Senior Managers Associate consultant
Managers Staff
Supervisors Business plan
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