Email Marketing live project

submission
Get Response Campaign

Apeksha Yadav
Q1. Name of website and the URL

Website or Domain:- apekshasyadav.in

URL:- http://apekshasyadav.in/wp-
admin/post.php?post=50&action=edit
Q2. Screenshots
{Screenshots of the Get Response platform, which show the condition along with
the triggers indicating when they were sent.}
Q3.Screenshot of the Workflow
Q4. Screenshots of your Three emails
{Screenshots of your first email}
Q4. Screenshots of your Three emails
{Screenshots of your second email}
Q4. Screenshots of your Three emails
{Screenshots of your third email}
Q5. Elements of (any) Email`
{Screenshot of an Email highlighting Header, subject line, CTA, body content and
Footer}
● Email Highlighting Header

● Subject Line

● Body Content

● Footer:

● CTA
 Slide 5

Q6. Metrics for 1st Email

{Share the metrics for the 1st email}

● No. of subscribers:-33
● No. of emails sent:- 32
● Emails delivered:-29
● Bounce rate :-3
● Open rate:-9
● Click-through rate:-3
● Conversions/Leads:-NA
● Unique clicks:-NA
Q7. Metrics for 2nd Email
{Share the metrics for the 2nd email}

● No. of subscribers:-33
● No. of emails sent:-8
● Bounce rate:-0
● Emails delivered:-8
● Open rate:-5
● Click-through rate:-4
● Conversions/Leads:-NA
● Unique clicks:-NA
Q7. Metrics for 3rd Email
{Share the metrics for the 3rdemail}

● No. of subscribers:-33
● No. of emails sent:-18
● Bounce rate:-0
● Emails delivered:-18
● Open rate:-1
● Click-through rate:-1
● Conversions/Leads:- NA
● Unique clicks:-NA
Q8.Campaign Analysis
Which email had a better open rate and why?

The First Email Welcome to My Blog has a better Open rate than other
Emails. The Open rate for the first email is 9, for the second email is 5, and
the open rate for the third email is 1. The open rate is dependent on the
subject line. Depending on the subject line of my first Welcome Blog is
better as compared to others. My content was also easy to understand
and read. I used the subject line with their first name thus making it
personal help in increasing the open rate.
Campaign Analysis
Which of the emails should you optimize? Justify your answer using the metrics you
have calculated. Select only one email for this.
Campaign Analysis for 3rd mail
● Total email sent is 18.
● Open rate and Click rate is 1 which is very low.
● I would like to improve the subject line, body content, and
landing page.
● I need to ensure that my CTA stands out and is action-oriented.
● I need to improve my content making it simple and relevant to a
reader.
● Tonality of the email should be more informative, caring, and
attractive in nature.
Campaign Analysis
What measures would you take to optimize this email? How do you think this would
help improve the open rate?
General Performance analysis of email

● By looking at the metrics such as Open rate and Click through rate we can definitely improve
both of them by creating proper subject line, body content and landing page.
● The length of the email copy need to be checked .
● To improve Open rate:
a) write clear and specific subject line
b) segment our email list
● To improve CTR
a) My CTA needs to stand out, is short and is action –oriented
b) Make the action of the email clear at the start.
c) Avoid luring readers into opening emails through the clickbait.
● Tonality of the email need to be more caring, informative and attractive in nature