Gul Ahmed Textile Mills Limited is a Pakistani textile company which manufactures

and sells clothing through a chain of retail outlets under the name 'Ideas by Gul
Ahmed.

Parent: Gul Ahmed Group

Headquarters: Landhi, Karachi, Karachi, Pakis...
Industry: Textile, Retail
Products: Fabrics, bedding, yarn, apparel, acc..

Revenue Increase ?86.42 billion (US$540 million) - 2021[2]

Operating income Increase ?8.45 billion (US$53 million) - 2021[2]
Net income Increase {?5.13 billion (US$32 million) - 2021[2]
Total assets Increase?38.78 billion (US$240 million) - 2021[2]
Total equity Increase ?18.68 billion (US$120 million) - 2021
Number of employees 7,000

History:

Gul Ahmed began trading in textiles in the early 20th century.

In 1953, the group decided to enter the field of manufacturing under the name Gul
Ahmed Textile Mills Limited, and was incorporated as a privately limited company.

In 1970, it was listed on the Karachi Stock Exchange, and was one of the leading
composite textile houses in Pakistan.

Business Summary:

Gul Ahmed Textile Mills Limited is engaged in trading of textiles. The Company's
manufacturing activities include spinning, weaving, yarn dyeing, processing,
design, stitching and quality control. The Company's segments include spinning,
weaving, and processing, home textile and apparel. The spinning segment is engaged
in production of various qualities of yarn using both natural and artificial
fibers. The weaving segment includes a method of fabric production in which over
two distinct sets of yarn or threads are interlaced at right angles to form a
fabric. The processing, home textile and apparel segment is engaged in production
of greig fabric, and processing into various types of fabrics for sale, as well as
manufacture and sale of made-ups and home textile products. The Company's products
include yarns, fabrics and made-ups. The Company is a subsidiary of Gul Ahmed
Holdings (Private) Limited. The Company's subsidiary is Gul Ahmed International
Limited (FZC).

The Ideas retail outlet at the Atrium Mall on Zaibunnisa Street in Saddar, Karachi
In 2003, Gul Ahmed expanded to the retail sector and founded Ideas by Gul Ahmed
retail chain.[6] It offers a range of home textiles and furnishings for the
bedroom, kitchen and bathroom, as well as men's and women's apparel. It also
provides in-house monogramming, embroidery and tailor-made services.

Gul Ahmed Textile has reported 1.591 billion rupees pre-tax profit of 1.166 billion
rupees in first quarter of FY2021-22 and after payment of taxes, net profit of the
company amounted to 1.166 billion rupees while its per share earning stood at 2.73
rupees during this period.

All these textile companies have reported their profits to Pakistan Stock Exchange
(PSX) on Wednesday (Nov 3), 2021.
Textile exports of Pakistan surged to a record high level of $6.04 billion during
July-October FY 2021-22. It showed a yearly growth of 26.86% against the textile
exports of $4.76 billion in the corresponding period in last fiscal year.

According to All Pakistan Textile Mills Association (APTMA), in Oct 2021, the
textile exports recorded a substantial increase of 25.5% in comparison with the
same month last year. In October 2021, Pakistan�s textile exports surged to a new
high of $1.619 billion from around $1.29 billion in October 2020.

Strategies

1. Improving HR policies and practices enabling hiring

and retaining competent individuals on competitive
remuneration, thus ensuring willingness to work and
quality output

2. Prioritizing female work force in certain areas to

benefit from their acumen and dedication

3. Leading through innovation both by technology

acquisition and phased out balancing

4. Adding facilities essential to our business and

eliminating capacity imbalance thus improving
smooth supply and reducing production cost

5. Adding new product range both for international

and domestic customers

6. Diversification of products is the core strategy.

The Company focuses on fulfilling requirements of
different customers in line with the latest fashion
trends.

7. Nurturing creative talent and skills in relevant human

resource who can visualize and create new fashion
trends

8. Multi-brand strategy to cater for the different

categories of customers both in terms of purchasing
power and local customs

9. Strong quality management system to ensure that

products not only meet the customers� requirements
but are also safe for use both by adults and children

10. Creating shareholder�s value by securing highest

growth rates in terms of sales and earnings per
share

11. Invest in state of the art machinery to ensure quality

Tactics

1. Outsourcing activities to improve production and

economic efficiency.
2. Investing in state-of-the-art machinery and latest
technology to ensure quality, higher output and
lower wastage besides economies in cost of
production

3. Continuous improvement of systems and

processes either by replacement or balancing, to
enable greater output at minimum cost especially
in areas of utility consumption

4. Ensure that the workforce is fully aware of the

safety measures required while performing daily
assigned jobs and/or in case of any emergency;
thus avoiding accidents and creating sense of a
secure work environment

5. Effective marketing by ensuring promotions and

discounts on regular basis so as to always remain
the priority choice for all walks of customers

6. Retain and develop a green environment

7. Ensuring maximum recycling of waste, saving of

energy and water and minimum possible carbon
emissions

8. Implement and upgrade periodically the Enterprise

Resource Planning software to integrate all the
operations of the Company, reduce reliance on
manual controls and reporting while ensuring
data security and integrity

Questions regarding Covid-19:

Q1) As you know covid-19 pandemic was new for everyone and thats why most of the
industries were affected, but as a first add what steps gul ahmed textile took to
over come pandemic?

Q2) The steps GA choosen to over come pandemic, which one was the best one
according to you? that increase the profitibility of the company?

Q3) As we see the previous records that in 2020 it was a big loss comparing other
years so how did you manage to stay in the market even with perfect competition?

Q4) In pandemic, in store shopping was closed most of the time of the year, so what
was the main sector that was giving you earning?

Q5) In pandemic Was there any sector, like export, retail etc which gives you
outstanding performace to stay in the market, while other sector were suffering?

Q6) Do you think of any mistake/wrong step that you made during pandemic, that
other competitor didn't make?

Q7) As a finance manager, any step that you think as own the company should took to
avoid a big loss in 2020?
Most of the industries were effected by the covid-19 pandemic, in which one of the
main indusrtry that was effected textile industry, in which one of the leading is
Gul Ahmed Textile Mills Pvt Ltd. The textile industry earn from two of the main
soruces i.e export or retail.

Ideas by Gul Ahmed Retail sector was effected badly as due to pandemic govenrment
of paskitan like other many countries around the world imposes lockdown, which
restricts the business owner to apply business strategies and tactics as well as
counsumer to full fill their shopping needs. Obviusly, as a result of lockdown, the
perference of the people changed from spending money on their wants to spending
money only on their needs and try to save as much as they can becasue of the
economic condition of the country. Restriction like ban on in store shopping, or if
open so just for limited time with limited capacity, that restricts both business
and consumer to full fill their needs.

If you talk about the export sector of Gul Ahmed, so pandemic is something that
almost all of the countries of the world has faced due to which demand of products
that textile mill make like Fabrics, bedding, yarn, apparel decrease, which effects
the profitibility of the company, becasue the market trend was changed from
spending on luxuries to spending on life savings medicine and stuff like that.

if you see the previous record for the year 2020, it was very hard for us to stay
in the competitive market, we face a big loss that we never faced before. from
downsizing to less funds availibilty it was hard for Gul Ahmed to stay in the
market.

COVID-19 infections are decreasing in Pakistan, with 219 new infections reported on
average each day. That�s 3% of the peak � the highest daily average reported on
January 30.

There have been 1,525,620 infections and 30,361 coronavirus-related deaths reported
in the country since the pandemic began.

Coronaviruses are a type of virus. There are many different kinds, and some cause
disease. A coronavirus identified in 2019, SARS-CoV-2, has caused a pandemic of
respiratory illness, called COVID-19. COVID-19 can be severe, and has caused
millions of deaths around the world as well as lasting health problems in some who
have survived the illness. The coronavirus can be spread from person to person. It
is diagnosed with a test.