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You Either Improve or You Die
You Either Improve or You Die
Conte’s work ethic is legendary, and he expects similar from his players.
In his first press conference at Chelsea, he used the word “work”, or one
of its derivatives, 32 times in a little under an hour, including one
response where he insisted he was “a worker who likes to work”.
After news of his move to Tottenham began to circulate earlier this
week, social media was abuzz with quotes of his celebrating the value of
work. One of the most famous comes from an interview with Thierry
Henry while at Chelsea: “I always talk about education and respect. I
give this. But I demand this. And if someone hasn’t a good attitude in
the training session or good behaviour in different circumstances, I
prefer to kill him.”
Tottenham’s players, if they embrace Conte’s work ethic, will be
imbued with a similar dedication. “He never stops working,” Hazard
told the Guardian in 2016, with Chelsea en route to the title. “Whether
we win or lose, it doesn’t matter. He works, so we work. Work, work,
work. And we all know that in football, and all sports really, you have to
work so hard to reach the summit.”
Pirlo has nothing but praise for Conte (Photo: Marco Luzzani/Getty Images)
The point is that working with Conte comes down to how much sacrifice
players are willing to put in to reach their goals. As Hazard put it: “If
someone had told us before the season that if we did everything Conte
asked of us we’d have a chance to become champions again, we’d all
have signed up.”
Spurs’ players will, first of all, see Conte’s indefatigability during
training sessions, which are physically and mentally extremely
demanding. Many of the Tottenham squad felt physically undercooked
playing for Jose Mourinho last season, and after a brief uptick following
Nuno Espirito Santo’s arrival in the summer, have remained less fit than
most of their rivals.
They can expect big changes under Conte, who often talks about how his
players will have “to suffer”. Training under him is intense — and will
be even more so with the confirmation that Giampiero Ventrone, whose
nickname is The Marine, will be one of Conte’s fitness coaches.
Ventrone was on Marcelo Lippi’s staff at Juventus when Conte was a
player, and helped push the players to three straight Champions
League finals between 1996 and 1998. Spurs players should prepare to
be beasted on his watch.
Away from Ventrone, there are lots of sprinting and physical exercises
under Conte. He does not put so much of an emphasis on gym work —
he wants his players to be lean so his players can run more, rather than
bulk up. He will try to slim them down and get them to peak fitness,
similar to how Mauricio Pochettino used to.
“When he arrived at Juventus in 2011, there was some scepticism,” says
a source in Italy. “But he made an instant impression. The players said
they nearly threw up in his first sessions because they were so much
harder than his predecessors.”
One of those players was the legendary defender Chiellini, who said in
2018: “It is not only in the match with Conte. It is all day, every training
session. He is like a police sergeant.
“When you finish training, you are dead. Not tired — dead. You can do
it only because you believe in what he does. We had 40 days in France
and it was like entering another world. You are 100 per cent with him.
He creates an atmosphere, everyone gives energy to each other. For sure
he is one of the very best.”
The former Spurs striker Fernando Llorente, who also worked under
Conte at Juve, said in 2013: “The physical work is outrageous. We did
very special strength work with machines I knew nothing about,
explosive exercises. The workouts are more demanding than what I have
done in my career so far. It has taken me a lot to adapt to the workload.
It’s brutal.”
Fabio Quagliarella, his striker at Juventus, described Conte’s training
sessions as “back-breaking”. Bakayoko said soon after joining Chelsea
that: “Here we run a lot. I’ve run an awful lot since I arrived.”
Pre-season is massively important to Conte, and it’s a shame that Spurs
have missed out on that this year. During Conte’s first pre-season at
Chelsea, the players were pushed extremely hard and felt as though they
had never been drilled like that before. Working in intense American
heat, the players were left feeling exhausted — but the benefits were
obvious and so they quickly bought into what Conte was asking of them.
They felt fitter than pretty much every team they played and scored
several late goals. In Conte’s first eight Premier League matches,
Chelsea scored six goals in the 80th minute or later. Hazard especially
benefited, developing far greater muscle definition and looking as fit as
he ever had. How Conte turned around Hazard’s fortunes after a difficult
season the previous year bodes well for the Italian working with Kane,
who has not looked at his sharpest this season.
As with most areas of Conte’s management, his punishing regimens are
not for everyone. Take Danny Drinkwater, who Conte pushed hard to
sign in 2017. In his first game since joining, Chelsea played against
Drinkwater’s former club Leicester City, but Conte was informed that
the midfielder was way short of match fitness after an injury from the
previous campaign had disrupted pre-season. Conte’s response was to
double down straight away with intense sessions to try and get
Drinkwater into shape.
It backfired. Drinkwater picked up a calf injury within days that ruled
him out for six weeks, which turned out to be the first of several fitness
issues that season. Drinkwater’s Chelsea career has failed for all sorts of
reasons, but there was a feeling that his first season was badly
mishandled.
To get his players into the best physical shape, Conte also places a big
emphasis on diet and nutrition. He likes to hang up bits of paper around
the training ground, and often this will include dietary instructions. Goji
berries, which have long been used in medicine to support immunity to
illness and infection, and Rhodiola rosea supplements, which studies
show can reduce physical and mental fatigue, are favourites of his.
Journalist and author Alessandro Alciato explained in his 2015 book
Metodo Conte how Conte would set up tables at breakfast during his
time as Italy manager with individual food groups (one for protein, one
for fats, one for carbohydrates, and another for tea, cappuccino and fruit
juice).
The players had never experienced anything like this. Then they would
look up to see those bits of paper Conte likes to leave around. Messages
included mantras like: “Diet can make the difference between victory
and defeat” and “FUNDAMENTAL: Start the day with a good
breakfast. If breakfast is inadequate, your glycogen reserves may run
close to empty.”
Conte held a meeting with Hazard which helped reignite his form (Photo: Kieran Galvin/NurPhoto via
Getty Images)
At Chelsea, Conte was just as hands-on, and completely changed the
players’ diet — introducing more protein through chicken and salads,
and less carb-heavy foods like pasta. He did compromise on this,
though, when some of his players said they felt their energy levels
weren’t high enough going into games. Conte also banned his players
from having pizza, fizzy drinks, tomato ketchup and brown sauce. Black
rice and low-calorie shirataki noodles were introduced instead, and the
expectation at Spurs is that the diet will be tightly controlled and move
back towards how it was under Pochettino.
To ensure he understands how his methods are working, Conte is big on
screenings and physical assessments of players to gauge their body fat
and weight. He does this alongside his team of nutritionists and, if needs
be, puts players on strict diets.
This was the case with Romelu Lukaku after he joined Inter. Conte
thought Lukaku was too heavy for what he was demanding of him, and
promptly oversaw a programme that led to the striker losing three
kilograms. Lukaku’s prescribed diet included lean meats like chicken
and turkey and lots of vegetables, with fried food and mozzarella off-
limits. Carlos Tevez, who puts Conte at the same level as Sir Alex
Ferguson, was given a plan to help him lose six kilograms when he
returned from pre-season overweight in 2013.
We don’t know if any of the Spurs players will be subjected to a similar
regimen, but what tends to happen is that most of Conte’s players shed
weight because of the general dietary rules and intensity of the training
sessions. Again, this is more Pochettino and less Mourinho, who gave
the Tottenham players more leeway when it came to what they ate.
Conte is far more of a control freak in this regard. At Chelsea, he even
asked the owner of the Italian restaurant Gola, which he and some
players frequented, to send him pictures of what his players were eating.
No dietary detail is too small for Conte, and if he approaches his new job
like he has previous ones, then the Spurs players can expect their head
coach to compile lists with scores for their weight, fat percentage and
how they have performed in physical tests. These are marked green for
good, yellow for OK and red for bad. Anyone scoring badly can expect
pretty blunt advice about what they need to do to improve.
Conte’s training sessions are incredibly intense (Photo: Claudio Villa/Getty Images)
Some Spurs players will be given individual drills to improve on a
particular area of their game — as was the case for Lukaku when Conte
took over at Inter. In the Belgian’s case, Conte would make Lukaku
stand with his back to goal and ask the rugged 6ft 4in centre-back
Andrea Ranocchia to go hard at him again and again. Every time Lukaku
lost the ball, they would start the drill again. This went on for three
months — constant repetitions until Conte was satisfied Lukaku was at
the level he needed to be.
Conte is willing to compromise on some things and at Chelsea, he
reduced the video sessions he made his players sit through. In Italy, it’s
typical for video sessions to last 15-30 minutes, but with the national
team, Conte’s sessions sometimes lasted an hour. He quickly realised at
Chelsea that his players were finding the sessions too much and so he
scaled them right back.
Conte will do whatever it takes to get across his tactical message —
sometimes running through movements with his players with the large
Subbuteo board he keeps in his office.
For someone with such precise ideas about pretty much every aspect of
his coaching, it’s unsurprising that Conte is known to erupt when things
don’t go to plan.
He has a fierce temper and it is standard practice for him to chuck
around any loose objects during half-time. Pirlo described his corner of
the dressing room as “the most dangerous spot in the whole of Turin…
especially at half-time”.
“He’s never happy,” Pirlo said of a man he described as “like a bear with
a sore head”. “There’s always some small detail that’s not quite right in
his mind. He can see in advance what might happen in the 45 minutes to
come.
“He’s obsessed over every last detail, exploiting it to his advantage. He
is allergic to error.
“Even when we’re winning, Conte comes in and hurls against the wall,
and thus my little corner, anything he can lay his hands on… almost
always full bottles of water. Fizzy water. Very fizzy water.”
Chiellini wrote in his autobiography: “Conte’s natural element is fire:
I’ve lost count of the whiteboards that have been thrown around the
dressing room at half-time. No one ever got hit by one in the heat of the
moment. But if he finds an object in his path, he’ll throw it, kick it, he
goes berserk. Then, when the game’s over, he lets the situation cool off,
as almost everyone does.”
But Conte tends not to say much after matches, especially if his team
have lost.
Shortly before he left Juventus, there was a famous incident before the
team’s final game of the season against Cagliari. Juventus were on 99
points and long since crowned champions, but Conte was obsessed with
becoming the first team to break the 100-point barrier in Serie A.
Conte was leading a video analysis session on the eve of the game when
he was interrupted by the club captain Gianluigi Buffon. Along with the
club’s CEO Giuseppe Marotta, Buffon entered the room and raised the
topic of bonuses owed to the squad for winning the title.
Conte lost it, screaming at Buffon: “I’ve had it with the lot of you. Get
out! I don’t want to see you anymore.”
Buffon tried to respond, but Conte shot back: “Shut up. You’re the
captain, Gigi, and you don’t understand a fucking thing.” Conte is then
said to have muttered “shame on you” as the squad left the room.
Interviewed for the book Metodo Conte, a philosophical Buffon said he
bore no ill will towards Conte for the incident. He suggested it was a
motivational tactic to keep Juve’s focus on the 100-point mark, and
added: “It’s the kind of thing I might have done. If it served his purpose,
it’s fine by me.”
Juventus ended up beating Cagliari 3-0 to finish with 102 points.
At Chelsea, the game in which Conte is said to have been most animated
was the famous defeat away at Arsenal that prompted the switch to a
back three and that 13-match winning streak. Chelsea were 3-0 down at
half-time, and such was Conte’s ranting and raving there were genuine
fears he might resign there and then. The club’s owner Roman
Abramovich was at the training ground for three days after that defeat,
underlining how seismic it felt at the time.
Conte admits he was extremely angry after that game and that it was a
difficult defeat to accept. He channelled that fury brilliantly to turn his
team around, but a variant of that rage is present after most defeats.
Even pre-season losses can infuriate Conte. One journalist remembers
being promised a one-on-one interview with him after a pre-season
game against Inter in Singapore in the summer of 2017. Chelsea lost the
game 2-1 and it was clear that Conte was furious, struggling to say
anything positive and unable to shake off the anger at losing the game.
The interview was eventually cut short with barely a grunt of
acknowledgement as Conte walked angrily onto the bus to leave the
stadium.
But alongside Conte’s red mists is the rousing rhetoric. The Tottenham
squad have already had an insight into his charisma after he gave a
stirring speech upon meeting the players on Tuesday afternoon. Conte
told the group he would help them win again, but that they had to give
absolutely everything for him, and that he would always be there for
them as long as they gave their all in training and matches.
For close observers of Conte’s career, it brought back memories of his
rallying cry upon taking over at Juventus a decade ago. “He got at our
pride,” midfielder Claudio Marchisio said last year. “He told us:
‘You’ve been seventh for two years. You’ve been awful for two years.
From now, on you either get your head down or get out’. He pushed us
to earn it on the pitch.“
Pirlo recalls Conte telling the players: “Every single person here has
performed badly over the last few seasons. We need to do whatever it
takes to pull ourselves up and start being Juve again. Turning around this
ship is not a polite request, it’s an order, a moral obligation. You guys
need to do only one thing and it’s pretty simple: follow me.”
In his next job as Italy head coach, Conte gathered the players in his first
squad and said: “I will call up only those players who deserve it.
Remember that I don’t need to explain myself to anyone.”
Before even taking over at Chelsea, Conte met with Hazard and
explained how he would help him rediscover his best form. “He spoke to
me about the difficult season I’d had, and what he expected of me,”
Hazard said in 2016. “I’d not scored many goals last season, but he saw
me as a goalscorer. He spoke a bit about the system he wanted to play,
the 3-4-3 or even one with two attackers up front. His passion and
enthusiasm were obvious even then.”
Camaraderie and team spirit are important to Conte. When he met with
the Spurs players on Tuesday, he pushed the importance of togetherness
and said they had to enjoy themselves again after a rough start to the
season.
Conte has told Spurs’ players he can bring them success (Photo: Tottenham Hotspur FC/Tottenham
Hotspur FC via Getty Images)
There’s hope among the Spurs squad that Conte’s arrival will see a
return to the Pochettino days when team meals and other bonding
activities helped to maintain a good team spirit. Monthly group meals
were a staple of Conte’s time at Chelsea, especially in his first season
when they weren’t in Europe, and it was something he replicated at
Inter. Conte also ingratiated himself with the players at Stamford Bridge
by singing his initiation song with gusto, sending them into hysterics.
Few who were there can forget the sight of Conte standing on a chair in
the middle of a room in Minneapolis belting out the Neapolitan favourite
Malafemmena.
Conte did not want his Chelsea players to be completely consumed by
their work, so would allow them a beer after a game — but there were
rules. “One. Not a lot. And, after you finish the game, you must drink it
quickly, not an hour after the end.” At Stamford Bridge, Conte would
also buy Prosecco for his staff at Christmas and take the press pack out
for an occasional pint at the Old Plough, close to the club’s training
ground.
Creating a good atmosphere where the whole squad feels like a family is
very important to Conte. And now that his English is far better than
when he joined Chelsea five years ago, it should be easier for him to get
across these messages. Communication matters to Conte — at Inter,
Lukaku spoke Italian upon joining and was accepted more quickly by
the group. Christian Eriksen, by contrast, did not and it took him longer
to settle.
Conte’s desire for the whole group to stay as one can sometimes be
taken to extremes. At Juventus, for instance, midfielder Arturo Vidal
was notorious for going out and partying, but Conte thought it would be
better to punish the whole team, not just Vidal. He would tell the team
that everyone would be put through an especially physical session, with
lots of running, expecting Vidal to be revealed as being a little worse for
wear. “The problem is Arturo is made out of iron,” Marchisio said in
2020. “A few kilometres into the run we were all gasping for breath and
begging for mercy while he kept running at the front of the group,
chatting as if he were at the bar.”
Those runs were a bonding experience for the squad and did nothing to
harm the relationship between Vidal and Conte, who, as hard-running
central midfielders, were kindred spirits on the pitch. “If I had to go to
war, I’d take Conte with me,” Vidal once said and Conte has said the
same about the Chilean.