CM analyzing

A) CM URL

NIKE. 見たときに衝撃を覚えた Nike の長編 CM - YouTube

B) Key information

WHO? A minor league football player who wants to be a professional one.

WHAT? Train hard and make his career step up.
WHERE? Many places related to football such as stadium, training facility his home.
WHEN? In daytime, football. In the evening, match.
WHY? To be a professional player.
HOW? By wining the game and get a new offer from a bigger football club.

C) Summary
There was a man who played for a small local soccer team. One day, he scored a goal with a
free kick. After that, he was discovered by Arsenal manager Arsenal Wenger, a prestigious
English Premier League team, and joined Arsenal. As an Arsenal player, he stands on the
pitch. He then plays against big clubs such as Manchester United, Intel and FC Barcelona.He
plays games with Wayne Rooney (Manchester United), Cristiano Ronaldo (Manchester
United), Marco Materazzi (Intel), and Ronaldinho (FC Barcelona) on the pitch, and
sometimes gets scolded by his teammates. Then, in the final of the Dutch-Portuguese
European Championship, the man again played Cristiano Ronaldo. And got a free kick in the
same place and at the same time as the first game the story started story.The hero then kicks
a free kick toward the goal.

D)
When I watched this movie at first, I was surprised. For there were many real professional
football players who are big famous. Also, the way of filming was amazing. In all the scene
were filmed in first person view. And these scenes were filming special ones that only few
people can see with their own eyes. How can we watch the professional football match on the
pitch which many famous players we know are playing? The answer is to be a pro or watch
this movie. This CM makes people feel that they are a challenger the same as footballers do
and let them buy the products of NIKE because they are putting on NIKE. People can feel
that they are a same special athlete as Cristiano Ronaldo with buying the products and putting
on them. This CM doesn’t produce a specific product but they are taking their name and the
brand to the next level. It’s a common sense that when making a CM, one new product should
be selling. However, this CM is not. This is why I got a big surprised.

E)
1. What does NIKE wants to do with this CM?
2. Who is the target of the CM?
3. What’s the point of making the CM by first person viewpoint?
4. Why did NIKE made this CM?
5. How big was the feedback of this CM?