PESTEL ANÁLYSIS. Main questions to answer. Proposed by consuunt.

com

Potential questions to answer (among others).

POLITICAL Which are the main political trends in the overall market and the targeting market. Taxing policies among other trends.
How are the political relatioins between conected markets (for example between different countries).
P Who is more likely to win in the next elections and which politics do they defend.
How is the "national feeling" in the targeting markets (love and hate feelings).

ECONOMICAL Which are the main economic trends: Protectionism, Liberalism, Socia-Capitalism, Pure capitalism…
Which seems to be the trend in the near future.
E How is the economic cycle: Inflation, Unemployment and Fiscal Policies.
If there is a "future economical reference" .For example: east European countries follow nowadays simmilar trends to the western European ones.

SOCIAL Main social movements: from feminist movements to "maverick" marches, for example.
If there is any particular social-sensitivity within the targeting market.
S Which seems to be the next big social trend.
Which values are and will be more important in the targeting market (for example, national values, family values, religious values…).

TECHNOLOGICAL Main technologies employed within a certain market (for example; in web programming: php, JavaScript…).
New technologies likely to be the next "big thing" within the targeting market (Blockchain in fintech, for example).
T Which technologies are more likely to be obsolete within a market (so you discard them) and estimated obsolescense periods.
Main drivers for the technologies existing in a certain market (usually making money, but sometimes there are other drivers, like saving money).

ENVIRONMENTAL Overall environmental concerns

Biggest environmental issues within the targeting market.
E Which seems to be the next environmental trend.
Social and Political sensitivity towards environmental issues.

LEGAL Overall legal security in the "big market" (it is not the same operating in Europe/USA than in North Korea).
Main legal issues within the targeting market. From customer to client legal protection.
L If it seems to be any change in the near future (due to big goverment policies).
Overall and particular legal costs (you should know what expecting to pay in case you commit a legal mistake).
 PESTEL ANÁLYSIS. Proposed by consuunt.com

Potential impact on your project

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- Fact 1 Consuunt: It is interesting to
- Fact 2 assess the potential impact of
- the different factors in your
POLITICAL

- project.
By doing so, you will be able to
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understand the big picture easily
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- Fact 3
- Fact 4 In future analysis, like 5 Porter's
- Five Forces, SWOT among others,
this will be very helpful to find
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Market Threats, Opportunities
- and potential Strategies.

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ECONOMICAL

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SOCIAL

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TECHNOLOGICAL

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