TorraLba

The wonderful world of public relations has its sunny side; amazing campaigns, top-notch industry events, social responsibility and great stories. This is the work of great PR professionals; a group of tough, creative and driven individuals wielding great powers of communication. There is a bad side, though. Through the 140-character posts on Twitter, between the lines in a newspaper and the hustle and bustle of the media, injustice is lurking. There are people and organizations being misrepresented and treated unfairly every day. Key messages are lost in translation resulting in poor brand reflection. In the world of PR, there are heroes and there are villains. Is there a force strong enough to turn this injustice around? Emerging out of the shadows is a superhero, surrounded by his CCPR Alliance and prepared to take down the villainous scum of the PR dark side.

Tristan

PRoFreshional

The Strict

This is the story of Tristan Torralba and his alter ego ...

Trigger Tris
TTs Mission
Trigger Tris desires to help others convey their messages, visions and goals to desired audiences through the combination of his powerful personas - the dreamer, the visionary and the PRoFRESHional.

TTs Vision
Trigger Tris wants to become a prominent PR superhero in the industry. He wants to be an influential part of any alliance he joins. His dream is to be able to teach and train other aspiring PR superheroes in the future.

TTs Values
Trigger Tris will only use his communications powers for the benefit of the people. He maintains values such as loyalty, honour, respect, trust, reliability, justice, honesty, compassion and understanding; he also demands these values in return.

Name: Tristan Torralba Alter ego: Trigger Tris D.O.B.: 01/12/1984 Birthplace: Toronto, Ontario, Canada Strengths: loyalty, driven, honesty, fun, team player Weaknesses: Perfectionist, over-analytical Alliances: CCPR, Dream Team Secret weapons: voice, optimism, charm, vision
Chapter One: The Dreamer Tristan Torralba is, in every sense of the word, a dreamer. As a boy, he would spend every spare moment thinking of the future and how he could change the world. He longed to be like the heroes he had seen on Saturday morning cartoons. He was aware, however, of the impossibilities of telekinesis and time-space continuum control. So he went on a search for real-life heroes. Who saves lives on a daily basis in the real world? he asked himself. Doctors do! I want to be a doctor when I grow up. For the years leading up to his high school graduation, he maintained that dream and made sure that he had all the academics to back him up. Then one day it dawned on him. He was not ready to spend the next 10-plus years in school. He wanted to live without the pressures of med school consuming all parts of his being. He wanted to be the hero but he couldnt wait. Tristan did not waste time, having to find an alternate route to his destiny. He went into dream-mode once again. He looked back at the super heroes he had idolized as a boy and found one more common denominator: They all ensured that justice would prevail. Eureka! He knew that he could combine his love for science and his super hero mission to fulfill his dream. Next stop: University of Windsor. social side of himself. He discovered powers he never knew he possessed; the power to persuade, the power to lead, the power to control his fate. DANGER! He fell in love with the social part of his life but lost track of the mission he originally had set out to complete. He lost his way. Tristan Torralba, the forensic scientist, was fading.

did not have his dream aligned. How do I become the hero Ive always wanted to be? he Any superhero needs his intel; a way to gather information in thought to himself. How can I order to react to the world as leverage who I am at this point it comes at him. Trigger Tris ac- in time to help others? quired his most prized gadget: By this time, he had acquired a camera. the following powers: He was now able to see things from a different point of view. > Power of dreaming With a snap of the trigger, he would capture moments other- > Power of science wise undocumented and for> Power of socialization gotten. Think of it like x-ray > Power of persuasion vision. > Power of leadership Trigger Tris discovered this new > Power of vision power and used it for good. He > Power of thought began pairing his vision and his thoughts to convey his mission: > Power of style To help others. > Power of creativity > Power of conveying Although he had this new ammessages munition to back him up, he still

Chapter Two: The Visionary

So, Tristan went around during the daytime asking the people around him this question:

Based on what you know of Me, what do you feel I am destined to be? 90 per cent of people said the exact same thing ... You need to work in PR. This was the emergence of ...

The PRoFRESHional

Trigger Triss Gadgets

This is a list of items in TTs technical arsenal > Microsoft Windows > Microsoft Office 2003/2007 > Microsoft SharePoint 2010 > Apple/Mac > Adobe Photoshop > Adobe Lightroom > Adobe InDesign > Twitter > Facebook > Tumblr

In the meantime, he began to write in reflection of his life and times. He started thinking analytically about social constructs and the effects He arrived in Windsor, excited they have on human behaviour. to develop his next identity: He started documenting his Tristan Torralba, forensic scithoughts through words and entist. He spent his days in lab- images in hopes of finding his oratories, concocting potions next dream. and poisons that he could use to catch the bad guys, redHis alter-ego, Trigger Tris, was handed. born. Unfortunately, he found the

TT is a tech-savvy superhero always looking to acquire more gadgets. He can absorb technical instruction with l i t t l e effort and reapply his knowledge in a dash.

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Chapter Three: The PRoFRESional He set out on his journey with a pen in one hand and a portfolio in another. These were his weapons of choice that cold October day. He went in and saw other aspiring PR superheroes, ready to take on the world. He would meet his first PR mentor, Professor B (Barry Waite). Professor Bs mission: Assemble a team to fight PR crime and to represent the PR nation to save the industry. He conducted vigorous tests to separate the weak from the strong. He saw potential in Trigger Tris and added him to his growing PR superhero alliance. Professor B, alongside JMR, The BARRISter and Brucey, other superhero legends in the PR Nation,

He saw potential in Trigger Tris...

trained and equipped Trigger Tris with the additional powers he needed to be a PR hero at the CCPR alliance headquarters, Centennial College. He acquired the following: > Power of news releases > Power of media relations > Power of effective writing > Power of event management > Power of communication > Power of social media > Power of blogging > Power of copy editing > Power of building relationships > Power of branding

Not only did Trigger Tris increase his list of superhero abilities, he also built his superhero network. The opportunity to join forces with the Centennial CCPR Alliance was extremely important to him. Behind every good superhero are his superhero friends. They have collaborated on events together; planning, managing and execution. They have trained together; countless hours spent honing their skills. Finally, they have grown together to form the strongest CCPR Alliance out there. Trigger Tris has his PR suit on, his gadget belt locked in and is ready to combat the wild world of public relations.

If youre ever in need of a PR superhero... Tristan Torralba | Trigger Tris Phone: 647.835.8792 Email: tmtorralba@gmail.com Twitter: @triggertris LinkedIn: Tristan Torralba Blog: Triggertris.tumblr.com

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