Republic of the Philippines

Tarlac State University

COLLEGE OF BUSINESS AND ACCOUNTANCY
Tarlac City

GE ELEC 2 TECHNOPRENEURSHIP (FINAL TERM EXAM)

NAME _____________________________________ SECTION ___________ SCORE

_______

READ INSTRUCTIONS CAREFULLY. ANY FORM OF ERASURE WILL INVALIDATE

YOUR ANSWER. USE YOUR ANSWER SHEET. ANSWERS WRITTEN ELSEWHERE
WILL NOT BE CREDITED.

I. IDENTIFICATION. Write the term/s that would best describe the following statements.
Write your answers in your ANSWER SHEET. Answers written elsewhere will not be
credited. STRICTLY NO ERASURES. (2 pts each).

1. Describes company efforts to inform buyers, communicate, promote, and sell its product and
services over the internet.
2. This e-commerce business classification focuses on providing products from one business to
another.
3. It is a self-regulating business model that helps a company be socially accountable—to itself,
its stakeholders, and the public.

4. The simplest form of ecommerce that lets you set up a storefront and take the customers’
money through credit cards ,debit card, PayPal, Pay Maya.

5. Refers to money that exists in banking computer systems that may be used to facilitate
electronic transactions.

6. This digital marketing channel is the centerpiece of all digital marketing activities. Alone, it is
a very powerful channel, but it’s also the medium needed to execute a variety of online
marketing campaigns.

7. The primary goal of this digital marketing channel is to campaign for brand awareness and
establish social trust. As you go deeper into this digital marketing channel, you can use it to
get leads or even as a direct sales channel.
8. Companies decide to purchase goods, services, and information from various online suppliers.
Smart e-purchasing has already saved companies million of pesos.

9. Companies and nonprofit organizations use this digital marketing channel to send
information about their latest promotions or giving opportunities to willing customers.

10. Companies that manufacture products offsite for sale send the plans or prototypes to a
contracted manufacturer who produces the product to meet customer specifications and can
either ship directly to the consumer, to a third party such as Amazon, or to the company selling
final product.
11. It is a business model that enables customers to trade with each other, frequently in an online
environment

12. This is one of the most popular and successful e-commerce business revenue model. You let
your market subscribe to your service in a certain amount of time.
13. The goal of this digital marketing channel is to reach potential customers through the use of
content. Content is usually published on a website and then promoted through social media,
email marketing, SEO, or even PPC campaigns.
14. It is a digital or virtual currency that is secured by cryptography, which makes it nearly
impossible to counterfeit or double-spend.

15. Marketing whose advertising strategy relies solely on the Internet

16. Refers to selling products directly to customers, bypassing any third-party retailers,
wholesalers, or any other middlemen.
17. It was first blockchain-based cryptocurrency which still remains the most popular and most
valuable.
18. You E-commerce revenue model that lets companies choose a product that is already
successfully sold by another company, but offers label options, design your package and
label, and sell the product.
19. Money that is backed by a country's government instead of a physical commodity or
financial instrument.
20. It is when a company or site offers to transact or facilitate the selling of products and services
online.

II. ENUMERATION. Enumerate the following. Use your ANSWER SHEET. Answers
written elsewhere will not be credited. STRICTLY NO ERASURES. (1 pt. each)

1–5 Types of E-Commerce Business Revenue Models

6–8 Importance of CSR
9 – 16 Digital Marketing Channels
17 – 20 E-Commerce Business Classification