This document contains information about ecommerce including definitions, types of ecommerce models, and examples of major ecommerce platforms. It discusses business-to-consumer, business-to-business, and other ecommerce models. Examples of popular ecommerce platforms are provided. Advice is given for starting an ecommerce business including researching the market and products, deciding on a business structure, and using multiple marketing channels.
This document contains information about ecommerce including definitions, types of ecommerce models, and examples of major ecommerce platforms. It discusses business-to-consumer, business-to-business, and other ecommerce models. Examples of popular ecommerce platforms are provided. Advice is given for starting an ecommerce business including researching the market and products, deciding on a business structure, and using multiple marketing channels.
This document contains information about ecommerce including definitions, types of ecommerce models, and examples of major ecommerce platforms. It discusses business-to-consumer, business-to-business, and other ecommerce models. Examples of popular ecommerce platforms are provided. Advice is given for starting an ecommerce business including researching the market and products, deciding on a business structure, and using multiple marketing channels.
2. Aldi Saputra (235010229) 3. Alfeus Renzo (235010232) 4.Chelara Yupita (235010266) 5 Mila (235010345) 6. Yuni Sintia (235010583) 7. Lusia Munita (235010406) 8. Gamaliel (235010331) 9. Lairanda Oktaviani Debora (235010387) Unit 2: Ecommerce Mark each statement as T (true) or F (false) according to the text. 1. True 2. True 3. False 4. True 5. False Read the text again and answer these questions 1. Ecommerce refers to companies and individuals that buy and sell goods and services over the internet. Ecommerce operates in different types of market segments and can be conducted over computers, tablets, smartphones, and other smart devices. 2. -Convenience: Ecommerce can occur 24 hours a day, 24/7. Its possible to generate sales as you sleep or earn revenue while you are away from your store -Increased selection: Many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts. -Potentially lower start up cost: Ecommerce companies may require a warehouse or manufacturing site, but they usually don’t need a physical storefront. -International sales: Ecommerce store can ship to the customer; an ecommerce company can sell to anyone in the world and isn’t limited by physical geography -Easier to retarget customers: as customers browse a digital storefront, it is easier to entice their attention towards placed advertisements, directed marketing campaigns, or pop-ups specially aimed at a purpose 3. -Limited customer service: simply cannot ask an employee to demonstrate a particular model’s features in person (not typical practice). -Lack of instant gratification: You have to wait for it to be shipped to your home or office, its different in comparison to e-tailers where they offer same-day delivery -Inability to touch products: Online images do not necessarily convey to the whole story about an item, and so ecommerce purchases can be unsatisfying when the products received do not match consumer expectations. -Reliance on technology: If your website crashes, garners an overwhelming amount of traffic, or must be temporarily taken down for any reason, your business is effectively closed until the ecommerce storefront is back -Higher competition: Other competitors can easily enter the market 4. -Business to Consumers: Sell directly to their product end-user. Instead of distributing goods to an intermediary, a B2C company performs transactions with the consumer that will ultimately use the good. -Business to Business: Similar to B2C, but instead of being a consumer, that user may be another company. B2B transactions are often entail larger quantities, greater specifications, and longer lead times. The company placing the order may also have a need to set recurring goods if the purchase is for recurring manufacturing processes -Business to Government: Some entities specialize as government contractors providing goods or services to agencies or administrations. B2G have their transactions with government as consumer. -Consumer to Consumer: Enabled by technology, C2C ecommerce platforms empower consumers to both buy and sell without the need of companies. -Consumer to Business Modern platforms have allowed consumers to more easily engage with companies and offer their services, especially related to short-term contracts, gigs, or freelance opportunities. -Consumer to Government: Less of a traditional ecommerce relationship, consumers can interact with administrations, agencies, or government through C2G partnerships. These partnerships more likely do transactions of obligation. 5. -Drop shipping: Drop shipping allows a company to create a digital storefront, generate sales, then rely on supplier to provide the good. When generating the sales, the ecommerce company collects payment via credit card, PayPal, cryptocurrency or other means of digital currency. -White Labelling: White label ecommerce companies leverage already successful products sold by another company. After a customer place an order, the ecommerce company receives the existing product, repackages the product with their own package and label, and distributes the product to the customer. -Wholesaling: Wholesaling entails maintaining quantities of inventory, keeping track of customer orders, maintaining customer shipping information, and typically having ownership of the warehouse space to house products. -Private labelling: Is a more appropriate ecommerce approach for companies that may not have large upfront capital or do not have their own factory space to manufacture goods. Private label ecommerce companies send plans to a contracted manufacturer who makes the product. The manufacturer may also have the ability to ship directly to a customer or ship directly to the company receiving the order. -Subscription: Ecommerce companies can also leverage repeating orders or loyal customers by implementing subscription services. For a fixed price, the ecommerce company will assemble a package, introduce new products, and incentivize locking to a long-term agreement at a lower monthly price. 6. Amazon, Shopee, Tokopedia, Bukalapak, and E-bay 7. Make sure to research before start your business. Figure out products/services you’re going to sell and look the market, target audience, competition, and expected cost. Decide the name, business structure, and get the necessary document. Before selling, decide on a platform and design your website. Keep it simple and make sure to use as many channels as you can to market your business so it can grow. 8. Ecommerce involves the purchase and sale of goods and services online and is actually just one part of an ebusiness. An ebusiness involves the entire process of running a company online. Put simply, it’s all of the activity that takes place with an online business. Unit 4: Business World Mark each statement as T (true) or F (false) according to the text. 1. True 2. True 3. True 4. True 5. False Read the text again and answer these questions 1. Metaversee is a digital reality that combines aspects of social media, online gaming, augmented reality, virtual reality, and cryptocurrencies to allow users to interact virtually. 2. Neal Stephenson coined the term metaverse in his 1992 novel Snow Crash 3. Metaverse is a vast network where individuals via their avatars can interact socially and professionally, invest in currency, take classes, work, and travel in 3-D virtual reality 4. It may likely create online spaces where user interactions are more multidimensional than current technology supports. 5. Meta has been talking metaverse for a while, nothing in a Oct, 17, 2021, press release that the metaverse is “a new phase of interconnected virtual experiences using technologies like virtual and augmented reality. At its heart is the idea that by creating a greater sense of “virtual presence, interacting online can become much closer to the experience of interacting in person.” 6. The metaverse has no single creator (or definition), so it’s not something that Meta owns or is solely responsible for developing. Still, Meta has already invested heavily in the metaverse through its Oculus VR headsets, and it’s working on AR glasses and wristband technologies. 7. AR can be accessed with a smartphone and users can control their presence in the real world. In comparison, virtual reality is completely virtual and enhances fictional realities. VR requires a headset device, and users are controlled by the system. 8. You could purchase and invest in cryptocurrency, you could invest in companies working on areas of the metaverse, like Meta and Niantic, or invest in an exchange- traded fund (ETF) that focuses on gaming and technology companies.