BUSINESS

PROFILE
2022
Fairway Supermarket is
a young and dynamic
brand with an
enthusiastic and
experienced team behind
its inception.

+91-9718342766 info@fairwaysupermarket.in Sector-62, Noida

www.fairwaysupermarket .in
 FAIRWAY SUPERMARKET IS A
ONE- STOP SUPERMA RKE T CHAIN THAT
AIMS TO OFFER CUST OMERS A
WIDE RANGE OF BASIC HOME AND
PERSONA L PRODUCTS UNDER
ONE ROOF.

We are a team
of experts who are
veteran consultants
with a rich and vast
Experience from
different Retail brands
Our mission is to be the lowest
priced retailer in the regions we
operate; our business continues to
grow with new locations planned in
more cities.
Each Fairway Supermarket store
stocks home utility products
including food, Groceries, toiletries,
beauty products, garments,
kitchenware, Bed and
Bath linen, home appliances and
more available at competitive prices
that our customers appreciate.
Our core objective is to offer
Customer good products at great
value.
Ethics & Values

At Fairway Supermarket, the

Indian Consumer lies at the
center of all our efforts, and
we Strive to consistently
provide differentiated
shopping
Experience while ranking
Amongst India's top retailers
and delivering superior
Returns to all stakeholders.
We also encourage our
business partners to
implement standards for
Business ethics compatible
with our own.
Quality
Our values embody
our spirit, drive our “
Initiatives
&
performance and Customer

”
guide us in how we
conduct our business.
Centricity
CREATING HAPPY CONSUMERS
WITH QUALITY PRODUCTS AT
AFFORDABLE PRICES
 Our products
Starting from the seeding of food
at the farm to its consumption from
The plate, B e s t w a y S u p e r m a r t acts
as a catalyst for each of its stakeholders,
from
Sourcing, processing, retailing to final act
of consumption - Taking another l ea p
Ahead, Fairway Supermarket direct makes your
Grocery shopping even simpler by bringing
it to your door step. No more hassles of
Sweating it out in crowded markets &
Grocery shops, select from a wide range of
5,000+ products. One could easily locate
Fairway Supermarket stores in all major localities,
Residential areas, tech Park, high streets,
offices, shopping malls and gated
Community.
To ensure unmatched shopping experience
and availability of every daily need i tems
under one roof, we have partnered with
The leading brands in FM CG segment.
 OUR PRESTIGIOUS
DISTRI BU T OR S

COCA COLA, PEPSICO, GENERAL MILLS,

KELLOGG’ S, MARS, U NILEVER,
JOHNSON & JOHNSON , P& G, NESTLE,
KRAFT & MORE

www.fairwaysupermarket.in
 Why Fairway?
100%
Quality Products.
Free Home Delivery.
Cash On delivery.
Organic Foods.
E-Billing.
24X7 Customer Care
Service.

“One Stop
Stock control and
warehouse program.
Shopping All Popular Brands
Solution
”
under one Roof.

”
 DELIVERY SERVICE
FAIRWAY SUPERMARKET ALLOWS YOU
TO WALK AWAY FROM THE DRUDGERY
OF GROCERY SHOPPING AND WELCOME
AN EASY RELAXED WAY OF BROWSING
ANDSHOPPING FOR GROCERIES.
DISCOVER NEW PRODUCTS AND SHOP
FOR ALL YOUR FOOD AND GROCERY
NEEDS FROM THE COMFORT OF YOUR
HOME.

DELIVERY
SERVICE
 WHY FAIRWAY?
Fairway Supermarket is the fastest growing
chain of grocery market in India providing our
customers lives an interesting mix of
traditional, modern and fusion retail
shopping blends. Priced affordably, Fairway
Supermarket’s franchise program is unique as
it goes beyond the prevalent nations of
Franchising. What we look isn't a franchisee
but a partner. And our relationship with our
partner would be that of equals. We realize
that in the growth of partner lies our growth.
With this in mind, we would endeavor to
provide as much as assistance as possible
to our partners in establishing, running and
maintaining his/her business. In Short, we
intent to enter into a symbolic relationship
with the individuals who can adopt our
philosophy and replicate our business.
 “The secret of getting ahead is
getting started.”

Being aligned with our vision, we have planned

to provide our services to a large customer base
through our franchise program. Leveraging on
the need for basic drink, we seek partners who
are willing to share our vision.
Fairway Supermarket has created an
opportunityfor aspiring entrepreneurs and
businessmen toget associated with itself in the
form of Franchise.

www.fairwaysupermarket.in
FAIRWAY
SUPERMART
FRANCHISE:

The Establishment of your

Fairway Supermarket
begins with the selection of
location.

We help you by providing best

Location at the minimum
rental.

We plan the layout of store

including signage, fixtures
camp; fitting’s, freeze, A.C,

“
POS Machine, staff dress.
And the stock.
Fastest
Every item is carefully
selected to minimize set-up Growing
costs yet offer clients the
highest standard of Retail
presentation.

We help the sale providing

advertisement and marketing
store to boost up retail stores.
 Step-By-Step Appointment Policy

Step I: Step 2:
Identification of the prospect First round of discussion, Briefing about our
company & how it works along with terms &
conditions walkthrough.

Step 3: Step 4:
Describe the complete project to the Filling of application form by
franchise and invite company owner for the applicant. (Franchisee)
the final round of discussion

Step 5:
Collection of application forms with the below document.
A) Demand draft or Cheque for the Franchise Fee, Software fee, Security
deposit amount as per the set guidelines.
B) Address & Identity proof, Adhaar & Pan Card.
C) Agreement or premises ownership agreement with bank statement.

Step 7:
Approval from Franchise
Step 6: Head / ZCM, RM / REGIONAL
Scrutiny / Verification of the HEAD, GM.
documents and Inspection of
store location.

Step 8:
Email communication from the desk of GM for the activation of the cede.

Step 9:
On and off the field training by Channel Dept, operations, IT, CSS,
Accounts, Sales. Certificate of training to franchisee duly signed by FH.

Step l0:
Opening of the store.

www.fairwaysupermarket.in
 FOCO MODEL
Fra nc his ee owned Company Operated

1 Area/Size 500 to 20000 SQFT

2 Franchise Fee 3.5 Lakhs + GST

3 Software Fee 50,000/- Per login

4 One Security Deposit Undated Cheques 3.5 Lakhs

5 Store Setup Cost (Refundable) 4000/- Per SQFT

6 Agreement Lock -In Period 5 years

Role of the Company

Design & Layout of store, Branding, Interior setup, Software & Hardware
Setup, Procurement of Goods, Rent & Electricity Bill, Advertisement &
Marketing Expenses, Staff’s salary, hiring & training, Petty expenses.

Role of the Franchisee

Floor tiles, Shutter, and Electricity Connection & Meter Box.
ROI - Return on Investment

Refundable

. Rent@50 Rs PSQFT
. 1% MGI or 10% of Sales whichever is higher (excluding GST)

www.fairwaysupermarket.in
 FOFO MODEL
Fra nc his ee owned Fra nc hisee Operated

1 Area/Size 500 to 20000 SQFT

2 Franchise Fee 3.5 Lac + GST

4 Software Fee 60,000/- Per login

5 Products Cost (Min Order) 2000/- Per SQFT

6 Interior according to company layout 1000/- Per SQFT

7 One Security Deposit Undated Cheques 3.5 Lac

8 Agreement Lock -In Period 5 years

Products
Grocery, Stationary, Personal Care, Ready to Eat, Beverages,
Household items, Bakery & Dairy products etc.

Role of the Company

Store area Selection, Interior of store, Branding, Purchase Support,
Advertisement & Marketing support (Online/Offline), Software support
(GRN), Training & Hiring of Staff, Dress of all employees, License Support

Role of the Franchisee

Interior as per Franchisor, Rent & Electricity, Software charges,
Hardware to be purchased from franchisor, Employee guide to be
followed, Strict Sanitization practices to be followed.

Royalty Charges
0-10 Lakh Software & Server Charges to be paid
10 Lakh & above 2% of Sales excluding GST

www.fairwaysupermarket.in
 Calculation of Income:- FOFO

Let’s Take an example of 1500 Sqft Area of Super Market Franchise:-

A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000 ) Average
Margin on monthly Sales is 20% = Total Income Rs.6,00,000 P.M.
B. Company will pay Rs. 15000 one- time payment to the Super Market franchise if he appoints a
New Franchise.

Calculation of Income From Super Market Franchise FOFO MODEL

1 Income on Appointment of New 1 Franchise Rs. 15,000/- P.M
2 Income on total monthly sales 20% Commission Rs. 6,00,000/- P.M
Total Income of Super Market Franchise Rs. 6,15,000 / P.M
* Company will charge 2% Royalty on total sales.

Calculation of Income:- FOCO

Let’s Take an example of 1500 Sqft Area of Super Market Franchise:-

A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Commission given on
monthly Sales is 10% = Total Income Rs.3,00,000 P.M.
B. Company will pay Rs. 15000 one- time payment to the Super Market franchise if he appoints a New
Franchise.
C. Company will pay Rent Rs 50 Per Sqft of shop to Franchise if Space owned by him.

Calculation of Income From Super Market Franchise FOCO MODEL

1 Income on Appointment of New 1 Franchise Rs. 15,000/- P.M
2 Income on total monthly sales 10% Commission Rs. 3,00,000/- P.M
3 Rent 50 Rs PSQFT Rs. 75,000/- P.M
Total Income of Super Market Franchise Rs. 3,90,000 / P.M

www.fairwaysupermarket.in
 RETAIL STATE FRANCHISE - MASTER FRANCHISE

Franchisee owned Franchisee Operated

1 Area/Size 700-20000 SQFT

2 Franchise Fee 5.5 Lac + GST

4 Software Fee 60,000/- Per login

5 Products Cost (Min Order) 1500/- Per SQFT

6 Interior according to company layout 1200/- Per SQFT

7 One Security Deposit Undated Cheques 5.5 Lac

8 Agreement Time & Lock -In Period 10 & 5 years

Products
Grocery, Stationary, Cosmetics, Gifting & Décor, Personal Care,
Ready to Eat, Beverages, Household items, Bakery & Dairy
products, Snacks, Fashion, plastic & Kitchen ware etc.

Role of the Company

Store area Selection, Interior of store, Branding, Purchase Support,
Advertisement & Marketing support (Online/Offline), Leads Generation
Software support (GRN), Training & Hiring of Staff, Dress of all
employees, License Support, Office Setup with Store.

Role of the Franchisee

Interior as per Franchisor, Rent & Electricity, Software charges,
Franchise Development, Network Buildup, Sales Generation,
Operations of stores, Royalty Collection, Salary of own Employees.
WAREHOUSE FRANCHISE- DISCTRICT HUB FRANCHISE

Franchisee owned Franchisee Operated

1 Area/Size 2500-3000 SQFT

2 Franchise Fee 2.5 Lac + GST

4 Software Fee 60,000/- Per login

5 Products Cost (Min Order) 2500/- Per SQFT

6 Interior according to company layout 600/- Per SQFT

7 One Security Deposit Undated Cheque 2.5 Lac

8 Agreement Time & Lock -In Period 10 & 5 years

Products
Grocery, Stationary, Cosmetics, Gifting & Décor, Personal Care,
Ready to Eat, Beverages, Household items, Bakery & Dairy
products, Snacks, Fashion, plastic & Kitchen ware etc.

Role of the Company

Warehouse Selection, Interior of store, Branding, Purchase Support,
Advertisement & Marketing support (Online/Offline), Leads Generation
Software support (GRN), Training & Hiring of Marketing Staff, Dress of all
employees, License Support, Owned Brands, B2B Sales.

Role of the Franchisee

Interior as per Franchisor, Rent & Electricity, Software charges,
Network Buildup, Sales Generation, Salary of own Employees.
www.fairwaysupermarket.in
 Calculation of Income:- Master Franchise

Let’s Take an example of 1500 Sqft Area of Super Market & Master Franchise:-

A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Average Margin on
monthly Sales is 20% = Total Income Rs.6,00,000 P.M.
B. Company will pay Rs. 25000 one time payment to the Master franchise Per Signup.
C. Company Will share 50% Royalty of Total Royalty Generated in Particular State Per Month.
Suppose Total sales is crore per month in a Particular state and total royalty generated is 2 lac then
company will share the 1 lac rs with Master Franchise owner.

Calculation of Income From Super Market & Master Franchise

1 Income on Appointment of New Franchise Rs. 25,000/- P.M

2 Income on total monthly sales 20% Commission Rs. 6,00,000/- P.M

3 Company will Share 50% Royalty of total Royalty . Rs. 1,00,000 / P.M

* Total Income of Super Market & Master Franchise Rs. 7,25,000 / P.M

Calculation of Income :- Warehouse Franchise

Let’s Take an example of 2500 Sqft Area of Warehouse Franchise:-

A. Per Month Approximate Sales Rs. 30 Lac Per Month (Per Day Rs1,00,000) Average Margin on
monthly Sales is 5% = Total Income Rs.1,50,000 P.M.
B. Company will pay Rs. 20,000 one- time payment to the franchise if he appoints a new warehouse
Model franchise.

Calculation of Income From Warehouse Franchise

1 Income on Appointment of New Franchise Rs. 20,000/- P.M

2 Income on total monthly sales 5% Margin Rs. 1,50,000/- P.M

* Total Monthly Income Rs 1,70,000/- P.M

www.fairwaysupermarket.in
 Franchise Application

Date :
Country :
State :
District :
Pin code :
Franchise Name :

Address :

Franchise Mob :
Email Id :
Firm Name
GST No.
Firm Email id:
Lock in Period. :
Document Fee:
Software Fee:
Franchise Fee:
Security Deposit:
Employee Name
RM Name :
GM Name :
Documents: Id Proof, Address Proof, Photo, Service Tax No., Bank
Statement, Agreement.

Franchise Sign.

www.fairwaysupermarket.in