Professional Documents
Culture Documents
Takele Gezahegn
(MPH, Asst. Professor)
takele.gez44@gmail.com
August 2021
Addis Ababa, Ethiopia
Outline
The concept of Health Education
help peoples to understand their behaviors and how it affect their health
and
encourage them to make their own choices for healthy life.
In other words health is not just the responsibility of health sector alone.
But the responsibility of every sectors working for development .
Thus, the concern for health outside to the healthcare sector is the call for
health promotion.
PH, the science and art of promoting health, preventing disease, and
prolonging life through the organized efforts of society by it self.
Lifestyle/ behavioral
Causes
Health Education
Reinforcing factors
Quality of
Health Life
But HP aimed at social and political action that will facilitate the
necessary organizational, economical and other environmental
supports for the conversion of individual action into health
enhancement.
Health
Health Promotion
Promotion
Health Education
Political environment
Social environment
Economic environment
Organizational environment
Advocacy,
At the Global level PHC (primary health care) was designed and
many countries show their commitment to the strategy at the
time of declaration at alma- Ata in 1978.
Required at all stages in behavior change -One time telling facts provided that the
continuum (it is continues, even to prevent information reaches at all the intended
defaulter after adoption encourage people to audiences and understanding takes place ----
make their own choices for healthy life Merely telling to people to follow health
behaviors
Focus on the reason behind behaviors Blinded to the reason behind the behaviors
People not blamed for un healthy behaviors People blamed for unhealthy behaviors
Use variety of methods or educational strategy May not use a variety of methods
as appropriate
28 8/27/2021
By Takele G. (MPH, Asst. Prof.)
Think-Pair-Share
We have the know – how and technology but they have to be transformed
into effective action at the community level”.
Dr.Hiroshi Nakajiima, Director – General, WHO, 1998.
E.g. HIV/AIDS.
acquire the necessary confidence and skills to put their decisions into
practice.
Health Education
Education
Behavioral Public
Sciences Health
Disease (illness)
Disability (Impairment)
Death
6) Principles of Segmentation
HE should be designed for a specific group of people or specific target groups
8) Principles of Culture
HE should not consider as artificial situation or formal teaching –learning
process.
Therefore HE starts from where people are and slowly build up the talking point to avoid
any clash of ideas to allow for people understanding, appreciation and internalization of
fresh ideas
In HE, we can appeals to people’s motives through motive arousing appeals but
not through external stimuli
2) Imagine that you are conducting a health education session in your local
community. During your teaching you say ‘I think female genital mutilation
(FGM) is harmful’ or ‘I think tobacco causes cancer’. What would be a
better way of putting this?
Depending on the type of the problem there are three broadly classified
targets of HE programs (Individuals, Groups and Community);
1) Primary HE
Is comprised of those preventive measures that forestall the onset of
illness or injury during the prepathogenesis period (before the
disease process begins),
E.g. Wearing safety belt
Immunization
Brushing one’s teeth
Breast feeding
59 By Takele G. (MPH, Asst. Prof.) 8/27/2021
The Levels of HE …
2) Secondary HE
Illness and injury can not always be prevented.
Program
Program Planning
Planning
Implementation
Implementation
Program
Program Delivery
Delivery
Program
Program Administration
Administration
Evaluation
Evaluation
7) The people charged with HE programs lack special training and are
not qualified
Boutilier, M., S. Cleverly, et al. (2000). Community as a Setting for Health Promotion. Settings
for Health Promotion. B. D. Poland, L. W. Green and I. Rootman. Thousand Oaks, Sage
Publications Inc.
Boutilier, M., R. Mason, et al. (1997). “Community action and reflective practice in health
promotion research.” Health Promotion International 12(1): 69-78.
Defriese, G. and C. Crossland (1995). “Strategies Guidelines, Policies And Standards - The
Search For Direction In The Community Health Promotion.” Health Promotion International
10(1): 69-74.
72 By Takele G. (MPH, Asst. Prof.) 8/27/2021