VAYU

A SUBSIDIARY OF INDIGO AIRLINES

Submission BY :
Bhumika Munshi (21050340012)
Sabhya Chhatri (21050341037)
Muskan (21050341028)
Manvika Gautam (21050341028)
 Vayu
Airlines
We are an airlines that plan on connecting
underserved Tier2 and Tier 3 cities.

We are currently covering Uttarakhand, Himachal

Pradesh, Punjab, Bihar and West Bengal.

About us
Add a subheading
Vision :
Our vision is to become the premier regional airline,
connecting Tier 2 and Tier 3 cities of India .

Mission :
Our mission of connecting India, continuous efforts to
open up new markets, and backing from the Ministry of
Civil Aviation and the Airports Authority of India have all
helped us grow and expand rapidly. We want to expand
our network into areas that are unexplored and other
airlines would never consider flying.
USP
All seats are Window or Aisle, No Middle Seat
Better Seat Pitch of 30” (better than most narrow
body jets).
Aircraft has distant rows leading to better social
distancing inside the aircraft.
Price Point
Customer Experience for senior citizens
Marketing Objectives
To capture the unserved sector of the society
Providing Loyalty Programs
Focus on the existing customer
Increase Commercial Income
Derive the attention of default Audience
About the campaign

"Udan ki Umang "

The common Man's dream

Vayu
Airlines
 Vayu
Airlines

"Udan ki Umang"
Turning Dreams into reality.

Lowest Fare
BOOK NOW

Flight Tickets Starting from 2500/-

 Vayu
Airlines
STAY MORE CONNECTED THAN EVER
Low Fares and Non-stop flights

Tickets starting
from 2500/-
HELLO KULLU!!
WE ARE NOW BOARDING
Vayu
Airlines

Vayu
Airlines

Tickets starting from 2500/-

BOOK NOW
Mediums of marketing for the
campaign :

Email Marketing
Youtube Ads
Google Ads

New media to focus on - Social

Media
Event that addresses the audience
This event will be a launch event, with the help of our very own
Zoya Agarwal, who will be our ambassador . She is known for
being the youngest woman to fly a Boeing 777 in 2013.

The Aviation Minister, Mr. Jyotiraditya Scindia will be

invited as well for the inauguration of our airlines.

The location of our event will be Hindan/Hindon Airport

as it will be the central point for our operations, with our

focus starting on North region of the country.

Budget Allocation

25% 35% 10%

Launch 30 plus 5 for general operations extra budget for seasonality

10%
contingencies
20%
Digital
Mediums
 Competitor Analysis

TruJet Alliance Air SpiceJet

Became a part of the

Became a part of the
Became a part of the
UDAN Scheme in 2017 UDAN Scheme in 2017 UDAN Scheme in 2017
Has 7 fleets, Currently
Has 20 fleets,

Flies 63 flights under

non-functional due to
connecting 48

takeover by WinAir
UDAN scheme on a daily
destinations across

Aviation Pvt Ltd India basis

Has routes connecting
Was one of the very few

20 Tier1,2 and 3
airlines turning a profit

airports from the UDAN scheme

 Performance Metrics

Google Ads Email Marketing Youtube Ads

The most extensive
Memorable and unique way
Target customers who have
platform used for
to reach audiences , especally
availed Indigo flight services
targeting our TG will be
ones who are actively
or have shown interest in this
google ads engaging with relevant
new service
keywords

The performance metrics

Conversion rate, Click through

used to measure the
Click through ratio, Reach,
rate will be the major metrics
effectiveness of these ads Engagement rate is the
to keep in mind
will be - CTR or click
metrics we will use to

through ratio, Conversion

measure the effectiveness of

rate, Impressions these ads

Line Extension
Helicopter services in the North-East to be introduced as a part of our future line
extension.

WHY?

-Rocky terrain in the region makes it unfit for airports to get constructed, hence
the only air services that can be availed is chopper services

- Large demographic with that wants faster and economic travel but is
unavailable to avail these services
THANK YOU