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S. Narasimhulu (Reg no.

- PG21226)
18-12-2021, Bangalore.

Tata 1mg, previously 1mg, 1mg is a LegitScript


certified integrated healthcare platform based in Gurgaon, India.
It provides services, including e-pharmacy, diagnostics, e-consultation
and health content. It was founded in April 2015 by Prashant Tandon,
Gaurav Agarwal and Vikas Chauhan,

In 2012, BLPL (Bright Lifecare Private Limited) started a digital health


platform called Healthkart Plus, In 2015, Healthkart Plus separated from BLPL to
form 1MG Technologies Private Limited, 1mg was a generic drug search business,The
primary goal of 1mg is to make healthcare accessible and economical,The Gurugram
based digital health startup maintains an online medicine database with information
on side effects, generic substitutes, and provides home delivery services
for pharmacy, FMCG and lab tests. In June 2021, Tata Digital Ltd, acquired 55% stake
in 1mg to form Tata 1mg,

 Pharmacy - Buy medicines online



 Tata 1mg labs - Book free collection of Blood samples from home for

laboratory test
 e-Consultation - Consult a doctor from the comfort of your home
 Tata 1mg Ayush- Ayurvedic and homeopathy medicines home delivery

Tata 1mg is Private type company,


Industry - Heathcare, E- Commers,
Founded- 2015
Founder - Prashant Tandon
Gaurav Agarwal
Vikas Chauhan
HeadQuarters- Gurgaon,Haryana,India
Area Served - India
Kye People - Prashant Tandon (CEO)
Gaurav Agarwal (CTO)
Vikas Chauhan
Tanmay Saksena (COO)
Products - Medicine Supply
Healthcare Products
Number of employee - 800+ (2021)

In 2016, 1mg acquired Medi Angles, a company involved in medical


insurances and corporate health, and Medd.in, an online marketplace to book
diagnostic and imaging test, in 2017, 1mg acquired Homeobuy, online homeopathic
drug store and rebranded it as 1mg Ayush. It deals with homeopathic and ayurvedic
medicines. In 2017, 1mg expanded its operations in tier-I and tier-II cities by
acquiring Dawailelo (a Varanasi based start-up). In 2018, 1mg acquired LFS
Healthcare Private Limited (Droplet) and Delhi Mediart Private Limited (DMPL).
While Droplet allowed home collection solutions for diagnostic services, DMPL
provided wholesale trading of pharmaceuticals and healthcare products. These
became wholly-owned subsidiaries of 1mg

The challenges we face are completely unique as we are trying to


build something from the ground up. To overcome these challenges, our culture
promotes fast-paced iterations, collaboration, and a flat hierarchy,
Being experimental and data-driven is more important to us than
being perfect. Our communication philosophy is that of radical candour - Challenge
Directly but Care Personally
Tata 1mg is an integrated healthcare platform that
provides access to authentic and reliable health information, medicine home-
delivery, diagnostic services at home and online consultations with certified
doctors,The challenges they face are completely unique as they are trying to
build something from the ground up. To overcome these challenges, our
culture promotes fast-paced iterations, collaboration, and a flat hierarchy
Being experimental and data-driven is more important to
us than being perfect. Our communication philosophy is that of radical candour -
Challenge Directly but Care Personally

STRENGTH :-
>Deliver medicines to customers doorstep
>Availability of all medicines at one click
>Convenience in placing order through callor by uploading
prescription
>Provide the Home based blood collection
>Provide the Reports on time
>And Doctor consultation Available online

WEAKNESS :-
> Delay in delivering the Medicine to the destination
> Late visits on Home Blood collections

OPPORTUNITY :-
>Expansion of the business
>Government Initiatives

THREATS :-

>People depends more on physical stores than online


>Legality issues
Tata 1 Mg Category Rank - 2 and Monthly 12 million peoples visited

Monthly Category
S.No Site visits Category rank Compare to 1mg.com
1 practo.com 13.05M Health > Health #48 Compare to practo.com
2 pharmeasy.in 7.97M Health > Pharmacy #17 Compare to pharmeasy.in
3 netmeds.com 7.60M Health > Pharmacy #19 Compare to netmeds.com
4
medplusmart.com 4.03M Health > Pharmacy #33 Compare to medplusmart.com
5 lybrate.com 6.94M Health > Health #140 Compare to lybrate.com
6
apollopharmacy.in 6.59M Health > Pharmacy #20 Compare to apollopharmacy.in
7 healthmug.com 878.02K Health > Health #1140 Compare to healthmug.com
8 myupchar.com 9.17M Health > Health #94 Compare to myupchar.com
9 healthkart.com 1.13M Health > Health #592 Compare to healthkart.com
10 healthline.com 265.01M Health > Health #1 Compare to healthline.com

Heart : Content (Read about medicines, articles etc) and e-pharmacy, e-consultation
and e-diagnostics

USP : Traffic is higher compared to other competitors

Unique Platform Users: 3.5 million users

Monthly Platform Visits: 12 million

Page Views: 40 million

Cities Covered: 275 ( Tier1,2 And 3 Cities)

>Fitness Supplements
>Medial Devices
>Personal care
>Trends
>Health conditions
>Ayurveda
>Lab Tests
>Ask Doctor
MARKET OPPORTUNITY :-

GOVERNMENT
>INITIATIVES GoodsandServicesTax(GST)-IndianPharmaceuticals
industry 'Pharma Vision 2020' aimed at making India aglobal leader in end-to-end
drug manufacture Drug Price Control Order and the NationalPharmaceutical
Pricing Authority Digital Push by the government

OTHER MARKET OPPORTUNITY :-

> Reliance JIO with more than 100


million customer base,Trusted by 85 million people

LegitScript is a verification and monitoring service for


online pharmacies and Tata 1mg is the first Indian healthcare website to
earn LegitScript certification.
ISO/IEC 27001:2013 is a certification which lays out
implementation and management guidelines to safeguard digital and paper
information. This certification ensures that an organization has implemented
the required steps to protect all sensitive information against unauthorized
access. Tata 1mg has been accredited with this certification.

It is classified as a private limited company and


is located in South Delhi, Delhi. It's authorized share capital is INR 356.93 cr
and the total paid-up capital is INR 324.46 cr. Tata 1mg Technologies's
operating revenues range is INR 100 cr - 500 cr for the financial year ending
on 31 March, 2021.

: INR 100 cr - 500 cr

: -1.15

This is my Breaf presentation about Tata1mg company regarding


Organizational Study

Thank You…

-END-

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