RESEARCH METHODOLOGY

This study includes both primary and secondary data collection methods. Hypothesis testing
was done to know the kind of impact COVID 19 had on the digital OTT platforms. The data was
collected from a total of 178 people living in the Mumbai metropolitan area.The survey that we
conducted was an online public survey, we chose this method because it is one of the most
effective survey methods. Our survey included demographic questions, multiple choice
questions, drop-down questions and an open ended question to increase the quality of the
results. Which include all the general literate public, students, working professional and the
working housewives as well. This research was conducted to understand what are the general
public's views on the entertainment industry before covid, during covid and perhaps post covid.