MARKETING

RESEARCH
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How company Conclusion
use it
 01
Introduction
Introduction
Marketing research is the systematic
gathering, recording, and analysis of
qualitative and quantitative data about issues
relating to marketing products and services.

The purpose of marketing research is to

provide management with relevant, accurate,
reliable, valid, and up to date market
information.
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies
  use it
 02
Importance
Importance
• Successful marketing strategy.
• ​Make informed decisions.
• Essential information about the
competitors.
• Reduce risk .
• ​Effective use of resources.
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies use
it
 03
Advantages
 Advantages
Identifies competitive nature of the
Easy
market, customers satisfaction and
channel of distribution. Detection

Information gathered through market

Strategy 
research helps in formulation and
implementation in strategies. Formulation

It plays a very effective role in

Launching
determining the success or failure of
a new product in the market
New products

Jupiter is a gas giant and the biggest Decision

planet in the Solar System Making
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies use
it
 04
Disadvantages
 Disadvantages
 Technology as a distraction. Distraction 

Important files can be stolen

confidential information can be Security
leaked. Risk

It takes a lot of time and the

company can lose competitive Time Constraints
advantage

Huge cost is involved as collection

and processing of data can be Huge Cost
costly. 
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies
 use it
 05
How companies
 use it
 How companies use it

Click to add text

Conduct Research With  Business Trials Using

Customer Your Web- Market
Market Focus
Savvy Research with
Surveys Groups
Product
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies
 use it
 06
Conclusion
 Conclusion
Marketing research is usually the
first step in the marketing process,
after ideas for products are
conceived. Businesses conduct
marketing research to obtain
information from the marketplace
They use it to solve problems,
obtain information on competitors
and determine the needs and
wants of non-paying consumers
and customers. Marketers then
analyze the data and develop
various marketing strategies.​
 Table of Contents

01 02 03
Introduction Importance Advantages

04 05 06
Disadvantages How Conclusion
companies
 use it
Thank you