The purpose of the study is to understand the factor that influences customers purchasing

behavior during Black Friday sales. Retailers understand the importance of analyzing and
forecasting sales and customer behavior in relation to their items and categories. According to
the findings of our research, Black Friday buyers prepare for their event by looking at the
commercials and tactically planning their day. The first Black Friday occurred in 1869, when
financier Jay Gould and rail route finance manager James Fisk attempted to monopolize the gold
market. The Friday after Thanksgiving, which is usually the fourth Thursday in November, is
known as Black Friday. In the 1950s, industrial facility administrators began mentioning Friday
as a follow-up to Thanksgiving. Black Friday 2021 was on November 26 and Black Friday 2022
will be on November 25. "Black Friday" is the biggest shopping day of the year, taking place on
the fourth Thursday of November each year. Customers show a different attitude during the
Black Friday sale, depending on their expectations of their preferred brands. Machine learning
can be used to reduce the discount amounts of products that make customers unhappy. Black
Friday deals are considered the biggest shopping day of the year. Retailers invest a good amount
of money during Black Friday sales to keep their websites up and running. The best method to
avoid inventory shortages is to make a precise prediction or machine learning AI that includes a
margin of error. Black Friday exists because of the high price detection on products where
consumers can buy their desired brand or products on a budget. This fast-driven sale requires
information on consumers buying pattern. Digital marketing campaigns significantly influences
buying intention as social media suggestions lead the way of what to buy and what not to buy.
Theory of reasoned action (TRA) is one of the first theories in behavioral psychology. TRA has
been fairly effective in describing financial decision making for a long time. During Black
Friday sales 54% of customers are paying more than last year and 37% are finding fewer deals.
The customer's intention relies on positive word of mouth. They try to understand the brand by
watching reviews online, on the sites, from friends and family so that they can decide whether
they want to purchase the product. Discounts help the company build strong brand image during
Black Friday sales. This ethnographic study incorporates data from 28 in-depth reviews from
customers collected using a Google form, as well as cross-sectional participant observation of
prospects, obstacles, and other occurrences. The researchers gathered information regarding
black Friday sales and explored the machine learning application using secondary sources such
as journals, papers, reviews, and academic books. This research is appropriate to all three
variables of intentions of the reasoned action model. Normative intentions are convictions that
engaging in the desired activity will result in specific outcomes. We also evaluate the
correlations of the directions relating the subjective norms index as well as the direct
measurement of attitudes and discount. Black Friday's adverse characteristics can be reduced
through the use of machine learning. Due to several constraints or limitations, discovering
customer purchase habits during the Black Friday sale was not an easy task. The majority of our
comments came from our friends and family members who reside outside of the Bangladesh.
Black Friday sales is one of the biggest shopping festivals that has been an attractive opportunity for
both male and females for sale prices for their desired products. It is a success for businesses, but it was
hampered by supply chain issues and the frequency of early discounts in October, which drove buyers to
spread out their purchases. However, to save the pressure of both retailers and customers as Machine
learning can be an excellent solution to handle the stress during the Black Friday sales. Thus, the
purpose of this study is to assist retail store and online shopping website decision-makers in planning
customer promotions and attracting new clients. By applying machine learning applications we will
estimate the sales in the future and can keep a track of the inventory by using a deep learning model
which will be beneficial for both customers and retailers during the black friday sales. This fast-driven
sale requires information on consumers' buying patterns. We have used one model to analyze their
purchasing behavior, attitude, and demands regarding the event. Theory of reasoned action (TRA) is one
of the first theories in behavioral psychology. TRA has been fairly effective in describing financial
decision making for a long time. TRA model helped to identify the independent and dependent variables
of this research and the relationship between attitude, subjective norms and discount. The in depth
review from 28 customers has helped us to observe the positive influence independent variables have
on the purchase intention of the customers. We also evaluate the correlations of the directions relating
the subjective norms index as well as the direct measurement of attitudes and discount. Although we
had some limitations as we have conducted our research from Bangladesh and there were not enough
secondary sources for this topic. lasty, it can be concluded that this research purpose has brought out
the  main objectives by  observing  the key factors that influence the purchase intention and how
machine learning has assisted in predicting consumer purchasing intentions during Black Friday sales.
Black Friday is one of the largest shopping festivals, and it has always been a popular occasion
for both men and women to get discounted pricing on their chosen items. It was a success for
businesses, but supply chain challenges and the regularity of early discounts in October impeded
it, causing shoppers to spread out their purchases. However, to relieve the tension of both
businesses and customers during the Black Friday sales, machine learning can be a great answer.
As a result, the goal of this research is to help decision-makers at retail stores and online
shopping websites organize customer promotions and attract new customers. We can forecast
future sales and keep track of them by using machine learning software. a deep learning model to
keep track of inventory, which will be advantageous to both shoppers and businesses during the
Black Friday sales This fast-paced selling necessitates knowledge of client purchasing habits.
We analyzed their purchasing behavior, attitude, and demands in relation to the event using one
model. One of the first theories in behavioral psychology was the theory of reasoned action
(TRA). For a long time, TRA has been a useful tool for describing financial decision-making.
This study's independent and dependent variables, as well as the link between attitude, subjective
norms, and discount, were identified using the TRA model. The detailed feedback from 28
consumers allowed us to see the favorable impact independent factors had on customers'
purchase intentions. The correlations of the directions related the subjective norms index, as
well as the direct measurement of attitudes and discount, are also evaluated. Although we had
certain constraints because we performed our study in Bangladesh and there were not adequate
secondary sources for this topic, we were able to overcome these obstacles. Finally, by
examining the important aspects that influence purchase intention and how machine learning has
aided in predicting customer purchasing intentions during Black Friday deals, this research
purpose has brought out the primary objectives.