Suclayin, Arayat, Pampanga

Tel. No. 0925-870-1013

Email address: exact.colleges@yahoo.com

I. NAME OF
Bachelor of Science in Tourism Management
PROGRAM

II. COURSE COURSE CODE

DESCRIPTIVE Tour and Travel Management
TITLE TMP03

COURSE
III. PRE-REQUISITE / CREDIT UNIT
TMC02
CO-REQUISITE
3 Units

This course provides familiarization with travel agency

management and operations including documentation,
selling, transporting, storing, advertising and planning
IV. COURSE travel services; provides hands-on training in computerized
DESCRIPTION reservations, and incorporates key aspects of managing in
computerized reservations and incorporates key aspects of
managing in computerized reservations and incorporates
key aspects of managing corporate travel.

V. MODULE TITLE /
Module 6: Travel Agency
NUMBER

VI. INCLUSIVE WEEK / Week 9

DATE October 12 – 16, 2020

VII. COURSE OUTCOME

A. Learning Outcome: At the end of this module, the students should be able to:
1. Define Travel Agency
2. Know how travel agency operates
3. Understand the history of Travel Agency.
4. Define the different functions of Travel Agency
5. Know the characteristics of Travel Management or Travel Agency.
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

6. Differentiate the Tour Operator and Travel Agency

7. Know the sizes of Travel Management or Travel Agency
8. Understand the travel agents value
9. Explain the different kinds of tours
10.Know the reasons why people take tours

VIII. MODULE RESOURCES / REFERENCES

A. Bienvenido G. Claravall, Travel and Tour Operations in the Philippines, 3 rd

Edition, (Philippine Edition published by Accumicro I.I Solutions), 2013
B. 3G E-Learning FZ LLC, Tour and Travel Management, (Digitally Printed at
Replika Press Pvt. Ltd.), 2014
C. Ma. Dolores N. Salamanca and Carolina L. Roces, Travel Services,(printed
by JFS Publishing Services), 2016
D. Romeo D. Lim, DBA, Understanding Travel & Tours Essentials, Revised
Edition(published by Mindshapers Co., Inc.), 2017

IX. TEACHING/LEARNING MODALITY

A. Online Module
B. Power Point Presentation
C. Online Discussion (via ZOOM)
D. Streaming video platforms
E. Question and Answer (via Chat, Message, Email)

X. COURSE CONTENT

CHAPTER 6: TRAVEL AGENCY

Introduction
– A commercial enterprise where a traveler can secure information and
expertise, get impartial counselling, and make arrangements to travel by air,
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

sea or land to any point in the world. It acts as an agent for different suppliers
or providers of products and services
– Article of the Tourism Code of1980 defines a Travel Agency - is an entity
engaged in the business of extending to individuals or groups travel services
and assistance to include documentations, ticketing, booking for transportation
and/ or accommodation arrangements, handling and/ or conduct of tours
within or outside the Philippines whether or not for a fee, commission or any
form of monetary consideration.
– The Travel Agency Concept was born after the industrial revolution
– Travel became merchandised and in easy reach of an emerging working class
– Cox and Kings and Thomas Cook were the pioneers of mass travel
o Mass Travel – travel involving large number of people.

Cox and Kings - Considered the

oldest travel company in history
– Richard Cox – founder of the
agency, Cox & Co. worked for Gen.
Lord Ligonier in 1740
– He was rewarded the title of Military
Agent
– Has successfully established business
connections and went into partnership with Mr. Drummond (London Bank)
– By late 19th century : Cox & Co. merged with Henry S. King & Co. after the
first world war and later on became Cox and Kings
– The company is now privately owned and has
extended its expertise to cover the Indian
Subcontinent, Latin America, Africa, the Middle
East, the Far East, Europe and Australasia.
Thomas Cook - Founded the agency by his name in
November 1841
– Cook's idea to offer excursions came to him while
waiting for the stagecoach on the London Road
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

at Kibworth.
– On 5 July 1841, Thomas Cook arranged for the rail company to charge
one shilling per person that included rail tickets and food for this train journey.
– In 1844 the Midland Counties Railway Company agreed to make a permanent
arrangement with him provided he found the passengers
– In 1846, he took 350 people from Leicester on a tour
of Scotland, however his lack of commercial ability led
him to bankruptcy.
– Found success when he claimed that he arranged for over
165,000 people to attend the Great Exhibition in London.
– Cook established 'inclusive independent travel‘, with
John A Mason Cook, he formed a partnership and
renamed the travel agency as Thomas Cook and Son.
– Their business model was
refined by the introduction
of the 'hotel coupon' in
1866.
– In 1865, the agency
organized tours of the
United States, picking up
passengers from several
departure points.
– Thomas Cook introduced 'circular notes', a product
that later became better known by American
Express's brand, 'traveler’s cheques
– The firm's growth was consolidated by John Mason Cook and his two sons

Function of a Travel Agency

1. Provide information and expertise.

2. Recommend destinations, products and services best suited to the needs
of the client.
3. Provide assistance in securing travel documents.
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

4. Process travel arrangement

5. Assist in case of refunds and cancellations.

Characteristics of Travel Management Company

1. Retailer
2. Counsellor
3. Derives income from a pre-determined fixed commission dictated by
suppliers or a professional fee negotiated with client.
4. Charges fees for ancillary services.

Tour Operator and Travel Agency

– Tour Operator – an enterprise regularly engaged in the business of inbound

and/or local tour operation such as making online reservations, arranging and
booking for transportation and accommodation, handling and/or conducting
tours for a fee, commission, or any form of remuneration.
– Travel Agency – an enterprise regularly engaged in the business of providing
services such as reservations/bookings, documentation of travel papers, sales
and/or issuance of tickets and selling of outbound tours for a fee, commission,
or any form of remuneration
TRAVEL AGENTS TOUR OPERATOR
Retailers Wholesalers. Deals with travel
agents (retailers)
Acts as consultants or advisers to Acts as middlemen between the
the traveler. suppliers and the vendors.
Revenues are fixed and pre- Have variable but limited
determined by suppliers revenues income and profit
margins
Charges fees for documentation Sells optional products and
and ancillary services services and makes use of
deposits
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

Two Types of Travel Agency

– Conventional, Full Service Agencies - These agencies sell it all: Air, Lodging
Car Rentals, Rail Travel, Cruise Tour, Tours and most other forms of travel
packages. Customers can book and receive advice by phone, email or visiting
agency in person.
– Online Agencies - Online agencies operate almost excusively through their
web sites. These agencies concentrate on selling travel commodities such as
air, lodging and car rentals. They do also sell experiential products such as
cruises and tours. A travel agent who works for the online travel agency can
explain their products thru phone or online chat.
Size of the Travel Management Company / Travel Agency
o Small sized TMC: no more than 10 employees with a manager
supervising all three departments
o A medium sized TMC: 20 or so employees with three departmental
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Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

heads reporting to one manager

o A large Sized TMC: at least 30 employees a comptroller is with the
general manager.

Travel Agent’s Value

o A travel agent is more skilled at finding the best travel solution.
o A travel agent can find the best deal
o A travel agent saves time and trouble
o A travel agent is accountable
o A travel agent knows supplier better
o A travel agent knows destination better.
o A travel agent is largely partial

Kinds of Tours
1. Escorted Tours- The group of people who separately bought the tour
package and are meeting for the first time, structured journeys on which
the tour participants are accompanied by a travel professional who sees
to their needs. On a escorted tour, the person in charge of ensuring an
enjoyable experience called tour manager.
2. Hosted Tours- similar to escorted tours but the “host” (a tour
representative) only meets with the tour travelers when they need to see
him or her.
3. Day Tours- are tours that last fewer than 24 hours most city tours would
fall into this category they usually conducted via motor coach, minibus,
van or as a part of walking tour.
4. Adventure Tours- features physically active, exotic and sometimes
demanding experiences. The packages may include hotel
accommodations, a round trip flight, three meals a day, a climb up the
mountain.
5. Incentive Tour- a reward for a company’s most productive employees.
6. Independent Tour – is a tour where participants travel independently
without a group or a guide.
 Suclayin, Arayat, Pampanga
Tel. No. 0925-870-1013
Email address: exact.colleges@yahoo.com

Reasons Why People takes Tours

1. Time and Money- Travel may be reward for work, a tour that’s through
fully arranged and conducted promises travelers that they’ll get their
destination and see the sights in a reasonable amount of time and
comfort.
2. Quest of Knowledge- learning is the most important benefit of a tour.
3. Camaraderie- The tours in which the group members already know
each other. Its members will have similar interests and be of
comparable socio-economic status.

END OF CHAPTER 6