Trade Shows

and Exhibitions/Expositions
• A trade fair (trade show, trade
exhibition or expo) is an exhibition organized so
that companies in a specific industry can
showcase and demonstrate their latest products,
service, study activities of rivals and examine
recent market trends and opportunities.
• In contrast to consumer fairs, only some trade
fairs are open to the public, while others can only
be attended by company representatives
(members of the trade, e.g. professionals) and
members of the press, therefore trade shows are
classified as either "Public" or "Trade Only".
• A few fairs are hybrids of the two; one example is
the Frankfurt Book Fair, which is trade-only for its
first three days and open to the general public on
its final two days.
• They are held on a continuing basis in virtually all
markets and normally attract companies from
around the globe.
• For example, in the U.S. there are currently over
10,000 trade shows held every year, and several
online directories have been established to help
organizers, attendees, and marketers identify
appropriate events.
 WHAT IS AN EXHIBITION?
• The act or an instance of exhibiting.

• Something exhibited; an exhibit.

• A large-scale public showing, as of art objects

or industrial or agricultural products.
• Exhibitions are activities organized to show
new products, services and information to
people who have an interest in them, such
as potential customers or buyers.

• The company showing their new products,

the exhibitor, typically rents an area from
the organizer and sets up a booth to meet
with potential buyers. The buyers or the
public need an invitation or a ticket to be
allowed into the exhibition.
• Depending on the size and type, exhibitions may
also be called:
• For the public:
 Show – e.g. Aerospace Show
 Fair – e.g. Pushkar Fair
 Exposition or expo – e.g. Food Expo, Auto Expo
• Open only to business buyers:
 Trade show
 Trade fair
 Trade expo
• An exhibition is primarily a European term
which particularly refers to the travelling
shows such as the art exhibitions.
• Expositions, on the other hand, are
basically public shows
• Trade shows that are basically business-to-
business.
• all these terms basically describe an activity
designed to represent a major industry-
marketing event.
 History
• Modern trade fairs follow in the tradition of trade fairs
established in late medieval Europe, in the era of 
merchant capitalism. In this era, produce and craft
producers visited towns for trading fairs, to sell and
showcase products. From the late eighteenth century, 
Industrial Exhibitions in Europe and North America
became more common reflecting the technological
dynamism of the industrial revolution. In the 21st
century, with the rapid industrialization of Asia, trade
shows and exhibitions are now commonplace throughout
the Asian continent, with China dominating the
exhibitions industry in Asia, accounting for more than 55
per cent of all space sold in the region in 2011
• Economic historians use the term merchant
capitalism to refer to the earliest phase in the
development of capitalism as an economic
and social system.
• Capitalism is an economic system in which
trade, industries, and the means of production
 are largely or entirely privately owned and
operated for profit
 TODAY
• Trade fairs often involve a considerable marketing
 investment by participating companies.
• Costs include space rental, design and construction
of trade show displays, telecommunications and
networking, travel, accommodations, and
promotional literature and items to give to
attendees.
• In addition, costs are incurred at the show for
services such as electrical, booth cleaning, internet
services, and drayage (also known as material
handling). Consequently, cities often promote trade
shows as a means of economic development.
 TODAY
• Exhibitors attending the event are required to
use an exhibitor manual or online exhibitor
manual to order their required services and
complete any necessary paperwork such as
health and safety declarations.
• An increasing number of trade fairs are
happening online, and these events are called 
virtual tradeshows. They are increasing in
popularity due to their relatively low cost and
because there is no need to travel whether you
are attending or exhibiting.
 Trade show display
• A trade show display is a graphic display device
designed to be used at a trade fair or trade show. These
may include table top displays, banner stands, pop up
displays, flat panels displays, and other paraphernalia
 used to fill a temporary stall or booth at a trade fair or
convention. The displays vary greatly in size, cost and
complexity, but all are designed to visually represent a
specific interest of the company. Trade show displays
use bold images and catch phrases, in an attempt to
attract visitors to their exhibit space, so that sales
representatives can give a sales pitch or hand out
brochures.
 Trade show display
• A trade-show booth often consists of a display
designed for a wall surface, which can be a
graphic image or a velcro compatible fabric, on
which a wide variety of graphic images printed
on substrates can be attached. These substrates
include rigid or semi rigid substrates like various
forms of acrylic and plastic. Trade show displays
can also include structures that are suspended
from the ceiling over larger the trade show
booths.
 Trade show display
• Exhibitors at trade shows are normally provided a 10 by
10 feet (3.0 m × 3.0 m) booth space facing an aisle,
which has an 8 feet (2.4 m) high back wall consisting of 4
fabric panels that are threaded onto a telescoping
aluminum pole and connected to the top of an 8' tall
aluminum pole; one located on the far right of the back
wall and the other on the far left of the back wall. Two
more draped walls, both 3' high are connected from the
back wall poles and extend to a 3' high pole positioned
on each side of the front of the booth near the aisle.
This provides the exhibitor with a pre defined area in
which to present his or her company or organization, to
visitors attending the trades show event.
 Trade show display
• In this space, exhibitors set up a wide variety of
trade show displays, tailored to their specific
need, in order to present their services.
Companies often rent exhibit space from show
organizers and then, design trade show displays
to attract the attention of visitors and attendees
at the trade show.
 Reasons to exhibit a trade show display
• The trade show industry serves a staggeringly
(Causing great astonishment, amazement, or dismay; overwhelming)
wide and varied audience. Many industries have their
own types of show style. On the enterprise level,
there are numerous reasons for exhibitors to deploy a
display at a given trade show. On a macro level it can
be said that there are only five reasons:
– To sell
– To launch
– To correct a misconception
– To create an impression
– To get create internal "buy-in" for the initiatives above .
 Reasons to exhibit a trade show display
Another view groups all trade show goals into
four reasons to exhibit:
• Increasing sales and reinforcing market share
• Increasing share of customers and getting
current customers to buy more
• Introducing new products
• Positioning or repositioning your organization,
its brand and products.
 Virtual Tradeshow
• A virtual tradeshow (sometimes called
a virtual tradefair) is a type of virtual event
 run in an online environment, that goes live
and stays live online for a limited period of
time. It can be considered the online
equivalent of a traditional tradeshow or
exhibition, but exhibitors and visitors connect
with one another via the Internet, regardless
of geographic location, to 
exchange valuable information.
 ORIGIN
• The "virtual tradeshow" was first publicly described
and presented as "Convention View" by 
Alan Saperstein and Randy Selman of 
Visual Data Corporation now known as
Onstream Media in April 1993 in a presentation to
investors at the Waldorf Astoria hotel in New York city.
• The company was videotaping trade show exhibitors
booths and then attaching the videos to HTML floor
maps. Although Convention view met with some early
success the company closed it down returning to the
market with a multimedia virtual tradeshow platform
called MarketPlace365 in November 2010.
 OVERVIEW
• The structure of a typical virtual tradeshow often
includes a virtual exhibition hall which users
enter with specific permissions and
capabilities. Exhibitors can build virtual stands or
booths to exhibit information related to their
products or services, just as they would at a
trade fair in a convention center; visitors view
these virtual trade show displays in the
exhibition hall. Users - both exhibitors and
visitors - within the environment often create 
avatars as a visual representation of themselves.
 OVERVIEW
• Like their physical counterparts, virtual tradeshows
may have other components such as a web conference
, a web seminar ('webinar'), or other educational
presentations. The virtual trade fair thus provides live
interaction between users on several levels (one-to-
one, one-to-few, one-to-many and many-to-many) and
simultaneously. Detailed tracking mechanisms allow
organisers to determine the flow of traffic in the virtual
tradeshow. Although virtual tradeshows are usually
conducted in specialised web environments, some
have been organised and conducted in tightly
controlled text based environments.
 OVERVIEW
• Virtual tradeshows can be used for international tradeshows,
business match-makers, procurement fairs, or product
launches. The experience also translates well for other
applications such as virtual job fairs, virtual benefits fairs, online 
employee networks, distributor fairs, and venture capital fairs.
• Providers of virtual event platforms have seen immense growth
in the demand for their products partly attributable to the 2009-
2010 recession driving cost-cutting approaches to business.
According to a Champion Exposition Services study, one in four
people planned to use a digital event platform in the association
market. The study also found that 70% of "respondents are
actively producing, considering or interested in pursuing virtual
events."However, many were not looking to replace physical
events, but add on virtual components.
 Visitor facilities
• Visitors to a virtual tradeshow usually fill out an online
registration form to create an online badge, and then
enter a virtual exhibit hall to visit virtual booths. The
virtual booths often reflect the imagery of a real-world
tradeshow booth with desks and displays (this
similarity helps users relate to them more easily). A
virtual booth typically has several iconswhich can
trigger different responses upon the click of the mouse.
For example, visitors might initiate instant
communication with the exhibitor via an 
instant message, email or a voice-call. Icons might also
deliver multimedia such as videos and audio messages
or other slide-show presentations.
 Exhibitor facilities
• Virtual exhibitors use online tools to upload relevant and
tailored content to appeal to the audiences. Virtual exhibits
may be made to look like an exhibitor's real-world booth in
any in-person trade fair where they may be exhibiting.[
• While some events are online-only, virtual tradeshows could
also be run in conjunction with real-world or in-person
tradeshows, creating 'hybrid events'.
• Virtual tradeshows typically cost much less than traditional
trade shows. Since virtual trade shows can be conducted
from a person's desk, the cost of travel, lodging and physical
construction of a trade show display is eliminated (exhibitors
will usually, of course, be charged for the privilege of having
an online stand at the virtual tradeshow).
Ground
Large
City
trade fair grounds
Indoor floor area Outdoor floor area
496,000 m2 (5,340,000 sq 58,070 m2 (625,100 sq
Hanover fairground Hanover
 ft)  ft)
460,000 m2 (5,000,000 sq
World Market Center Las Vegas
Las Vegas  ft)
375,000 m2 (4,040,000 sq
Bolognafiere Bologna
 ft)[3]
365,000 m2 (3,930,000 sq 50,000 m2 (540,000 sq
Fira de Barcelona Barcelona
 ft)  ft)
343,000 m2 (3,690,000 sq 550,000 m2 (5,900,000
Killa Padia & New Bali Cuttack
Yatra Ground  ft)  sq ft)
345,000 m2 (3,710,000 sq 60,000 m2 (650,000 sq
FieraMilano Milan
 ft)  ft)
321,000 m2 (3,460,000 sq 83,700 m2 (901,000 sq
Frankfurt Trade Fair Frankfurt
 ft)  ft)
Winchester, Nevad 297,000 m2 (3,200,000 sq
Las Vegas Convention a
Center  ft)
 (Las Vegas)
284,000 m2 (3,060,000 sq 100,000 m2 (1,100,000
Koelnmesse Cologne
 ft)  sq ft)
2
 PURPOSE OF EXHIBITIONS AND TRADE SHOWS
• To provide an area for the exchange of information
between companies and potential clients.
• Major segment of a company's marketing mix.
• Exhibitors can compare their products to those of
their com­petitors, while attendees have the ability to
closely examine com­petitive products
• Establishing links and transacting business among
themselves.
• Ideal for introducing and testing new products, thus
allowing for feedback about the potential success of
the products in the marketplace.
• Not only are trade shows profitable for the
sponsoring organisation, but they also provide
revenue for the host city and all related businesses.
 Advantages for Participating in Fairs &
Exhibitions
• Transfer of technology and know how between
countries;
• Exchange of information and technical know how
under one roof;
• Assessing the progress vis-à-vis that of the other
country and steps necessary to achieve better
performance;
• Creating better conditions for successful
communications among international partners in the
market;
• Creating proper surroundings for encounters and
dialogues between suppliers and customers.
 Tips for Exhibitors
• Visitors are normally senior and high-ranking executives
with decision-making power;
• Establish contacts
• Initiate discussion with prospective business
• Systematic collection of data on visitors for follow-up
action
• Contact the media
• Publicity material should be prepared
• Use of audio visual media
• The representation at the stand need to be high level
• Business discussion with existing clients and new clients
• Competing products should be examined with a view to
updating one’s own product
• Give complete information to fair authorities about the
firm and products for inclusion in catalogue
ORGANISATION OF TRADE
SHOWS
EXHIBITION
MODEL
• EXHIBITION MODEL- It provides an overview how all the
components of a trade show or exhibition come together to
accomplish the objectives of each stakeholders.
• To be profitable the show organizer must find the right mix
of buyers, sellers, service contractors and facilities.
• Exhibition Management Company(organizer)- is the centre
of the exhibition model. It may be a trade association, or a
company sub contracted to a trade association, it may also
be a separate company organizing the trade show as a profit
making venture.
• The organizing company is responsible for all aspects of the
trade show. It is responsible for implementing the show,
marketing it to buyers and sellers, and gathering all the
resources needed for success.
• Buyers and sellers are also key part of the exhibition model.
For success the correct buyers must attend the trade show
and bring sufficient business to the exhibitors (sellers) so
they will continue to exhibit at subsequent trade shows.
• Service Contractors are the elements that makes
the trade show work. They supply personnel,
materials and services to the organizers, buyers
and sellers.
• Facilities are needed to conduct the trade show.
Facilities range from small hotels with conference
centers to mega convention centers. Facilities
also include adjacent lodging and entertainment
facilities that are used by the exhibitors and
visitors.
Factors considered by trade show organizer while selecting
the correct facility are:
• Facility size
• Facility amenities, including telecommunications,
dining, setup and teardown times.
• Availability of service contractors
• Preference of exhibitors
• Preference of attendees
• Logistical considerations, such as airline service,
local transportation
• Cost
• Lodging and entertainment resources in the area
Programs- The trade show management company must
consider the types of programs offered in addition to the
trade show itself. These additional programs serve to boost
the attendance. Additional Programs can include:
• Educational programs
• Entertainment programs
• Availability of exhibitor programs
• Special section on trade show floor for emerging
companies, new exhibitors, or new technologies
• Celebrity or industry-leader speakers
• Meal programs
• Spouse and Children programs
• Internet access and e-mail centres.
EXHIBITION SERVICE CONTRACTORS
• Exhibitor service contractors (ESCs) provide
products and services to the exhibition
management company and exhibitors.
Type of services that exhibition service contractors provide
include:
• Freight handling
• Sound and audio visual needs
• Marketing services
• Special lighting installations
• Arranging for exhibit furniture, carpet and amenities
• Telecommunication needs
• Computer needs
• Accessing electrical, gas and water
resources
• Floor plan layout
• Storing and warehousing materials
• Installation, maintenance and
dismantling of exhibits
• Providing models, entertainers and
additional exhibit staff as needed.
 SHOW MANAGER
• Show Manager is an employee of an association,
a show management company or is a private
entrepreneur, who performs tasks such as
conceptualization and development of shows,
their sales, marketing, advertising, and
promotion to attendees.
• Rutherford 1990
 Show Manager’s Responsibility
• marketing the show to potential exhibitors,
• selecting the show site,
• making hotel arrangements,
• developing educational programmes,
• arranging for pre-show and/or post-show
activities, and
• overseeing all logistical planning.
• Communication between the exhibitor and show
producer begins and continue till show ends.

• Exhibitor Manual or Service Kit- first most important

pieces of communication. It contains:

– The rules of the exhibition organiser and exhibition Hall

– Set of Contracts
– Set of promotional pieces offering products and services from
the official service contractor
– Information on payment
– Insurance coverage provided
– Order forms listing services which may be required by
exhibitor from contractor

• Market the show to the intended attendee base.

• Evaluation of show- attendance and exhibition presence.
 EXHIBITION SOLICITATION AND MANAGEMENT
• Develop exhibitor application, rules and regulations;
• Follow up calls to and from exhibitors;
• Collect application forms and checks if applicable;
• Liaison with hotel co-ordinator;
• Co-ordinate signs at exhibit room;
• Develop floor plan and layout for spaces and special needs
areas;
• On-site management;
• Register exhibitor name badges;
• Prepare, develop and distribute exhibitor evaluation forms;
• Collect and analyze exhibitor evaluation forms
• the movement of cargo
Before making the site selection decision, the
sponsor should be able to answer the
following questions:
• who at the host facility receives the
shipments,
• where the shipments are stored,
• how security is set up,
• how to get assistance with unpacking and
repacking, and
• how the billing procedure works.
 Venue Management for Exhibitions
• Hire a venue
• Venue has to be subdivided into ‘stands’/ ‘Booths’/
‘Stall’- separate portion of space.
• Stands cost different amounts, depending on their
size and location.
• Usually the standard size of stalls are-
– 4 Sq. Mtr. - Kiosk
– 6 Sq. Mtr. – Mini
– 9 Sq. Mtr. – Standard
• Corner Stalls, Peninsula stalls, Island stalls, Extra
Upper Floor Area- Costly.
• Service tax@ 12.36 Extra to be charged.
• Organizers sell Stand Packages – in one price
different types of facilities are provided.
• If Stand is just a shell- at extra cost the
organizers provide facilities needed by the
exhibitors from appointed contractors.
• Tactical marketing required for selling the stand
space.
• Marketing efforts needed for attracting
sufficient quality visitors to satisfy exhibitors.
• Cost to visit the exhibition- Free entry or
substantial fees.
 Facilities in a Furnished Stall
• Table & Chairs • Name board Fascia
• Spot Lights • Trash Bin
• Power Supply • Lunch Coupons/ per
• Plug point day
• Round the clock • Coffee Coupons/ per
security day
• Booth cleaning • Mineral water
services • General lighting, air
• Carpet conditioning &
electricity
 CONTRACTORS
• The general service contractor is a major
behind-the-scenes player whose function
is to provide all major services to
exhibition management and exhibitors
for a trade show.
• Contractors actually serve two levels of
customers:
1) show management and
2) the individual exhibitors.
 Services rendered by most general contractors to their two levels of
customers
Show Management Services Exhibitor Services
• General decorating—
Registration, offices, entrance
ways • Rental exhibit options
• Pipe and drape setup • Hospitality suite set-up
• Booth setup • Booth signage
• Carpet rental • Installation and
• Furniture rental dismantling services
• Signage and graphics
• On-site co-ordination for show
• Advance planning for show
• Labour and union contracting
and management
• Cleaning service
• Drayage and material handling
 Speciality con­tractor
Speciality contractors provide their services either directly to
exhibitors or sometimes as a subcontractor to the general
service cont
• Floral
• Catering
• Photography
• Over-the-road transportation
• Telephone/fax services
• Modelling/supplemental booth personnel
• Audio visual rental
• Security and security boxes
• Electrical
• Plumbing, air, and water
• Exhibit design, etc.
• ractor.
• DRAYAGE – local material handling
• It includes:
– Shipping the booth from the local warehouse to
the exhibition hall,
– Transporting it from truck to booth site,
– And then returning it to truck after the show.
• Some exhibitors ship their booths to general
contractor a few weeks in advance of the show date.
• The contractor then store the booth for the exhibitor
and have it delivered to the hall for setup.
• Drayage also includes storing empty crates during the
run of the trade show.
 ATTENDEES
• Those people who attend trade shows and expositions to buy
from the exhibitors and/or learn more about their industry are
called the show attendees or delegates.
• Different kinds of attendees at trade shows-
• serious, qualified customers,
• trade show press, and
• "lookie-loos”.

Lookie-loos are curious people, often members of the general public, if

the show is open (versus closed to trade only), who have no
qualifications or intentions to buy.

A business-to-business trade show is geared to­wards

• Serious, qualified delegates
• These attendees are the targeted audience.
• Top Management, Middle Management, CEOs, Sales Managers,
Consultants etc.
 EXHIBITORS
An Exhibitor is company or organisation
sponsoring the exhibit booth.
 INDUSTRIES
• • Business Services
Agriculture
• • Chemicals & Dyes
Apparel & Clothing
• • Clearing & Forwarding
Architecture & Designing
• • Computer & IT
Automotive
• • Cosmetics
Ayurvedic & Herbal
• • Education & Training
Bicycles & Rickshaw
• • Electronics & Electricals
Building Construction
• Fabrics & Textiles
• Furniture
• Gems & Jewellery
• Gifts & Handicrafts
• Home Textiles
• Household Consumables
• Household Services
• Industrial Goods
• Leather
• Manufacturing & Repair
• Media & Advertising
• Medical & Pharmaceutical
• •
Metal & Minerals
• Musical Instruments
• Natural Stones
• Office Supplies
• Packaging
• Paper
• Plant & Machinery
• Plastic & Plastic Products
• Printing & Publishing
• Railway, Shipping &
Aviation
• Real Estate Agents
• Research & Development
• Rubber & Rubber Products
Scientific Instruments
• Sporting Goods
• Telecom Products
• Tools & Tooling Equipments
• Travel & Tourism
 TEN STEPS TO TRADE FAIR SUCCESS
• Secure management support.
• Set specific and realistic objectives.
• Do a market analysis and adequate research.
• Select a specific trade show that coincides with your
mar­ket targets.
• Plan an adequate budget.
• Develop pre-show promotion.
• Arrange create professional staff for the booth.
• Learn how to sell and negotiate effectively during the
exhibition.
• Follow up trade show leads carefully and immediately.
• Evaluate and measure the performance and results of a
trade show
Objectives of Tourist Fairs and Exhibitions
• As public fairs the purpose is to enable travel
agents and tour operators, hotels, carriers and
National Tourist offices to establish contact
with their markets and especially with the
travelling public and thus to promote their
programmes and services.
• As trade fairs their aim is to create
opportunities for contact and business
discussions, contact negotiations and
exchange of information within the industry
itself.
 Advantages of Participating in Travel Trade Fairs
• Opportunity to both buyers and sellers of tourism
services to meet under one roof and transact business;
• Lower cost of participation because of advantage of
scale;
• Effective vehicle of communication with clients;
• Better quality of attendance;
• Single Platform to introduce the product
• Easy access to travel trade media;
• Forming of new business contacts;
• Acquiring new information about the travel product;
• Opportunity to see the competitor’s product;
• Opportunity for effective public relations.
 Exhibitor Profile in Travel Trade Fairs
• National / Regional Tourist • Amusement / Theme Parks,
Organisations,
• Technology and Communication,
• State Government Tourism
Departments, Information / Reservation Systems,
• Tour Operators, • Insurance,
• Travel Agents, • Foreign Exchange,
• Hotels / Hotel Chains, • Banks / Credit Cards,
• Resorts, • Incentive Travel Destinations,
• Adventure Tourism, • Conference Venues,
• Airlines,
• Media & Publishing,
• Car Rentals,
• Maps, Guides,
• Railways,
• Coach Operators, • Travel Accessories & Equipment for
• Cruise Lines, Camping, Biking, Trekking,
•
Photography
Time-share,
• Wellness Centres
 Visitor Profile
• Travel Trade Members,
• Corporate and Business Travel Decision
Makers,
• Leisure and Holiday Travellers (FIT & Groups)
Major International Travel Trade Fairs
• International Tourismus Borse (ITB), Berlin
• World Travel Mart (WTM), London
• International Brussels Travel Fair (BTF), Brussels
• Salon Mondial du Tourism et Voyages (SMTV), Paris
• Feria International Turismo (FITUR), Madrid
• Tourism Trade Fair (TTW), Montreaux Switzerland
• The European Incentive and Business Travel and
Meetings Exhibition (EIBTM), Geneva
• International Tourism Exchange (BIT) Milan
• Swedish International Tourism and Travel Fair, (TUR)
Gothenburg, Sweden
• Dutch Travel Trade Exhibition (TOUR) Amsterdam,
Holland
• PATA Travel Mart
 ITB BERLIN- Internationale
Tourismus-Börse Berlin
• The ITB Berlin is the world's largest tourism trade fair. As
the Leading Travel Trade Show.
• ITB Berlin is the foremost business platform for global
touristic offers. In addition to very high exhibitor
satisfaction (over 90%), the numbers offer more proof:
• 5 Continents
• 180 Countries
• 600 Qualified Top Buyers The ITB Berlin takes
• 10,000 Exhibitors place annually in March
• 20,000 Convention Visitors at the Messe Berlin
• 50,000 Private Visitors
• 110,000 Trade Visitors
• 160,000 Square meters
•  6 Bn. Euro Turnover
 WTM LONDON
• Staged annually in London, World Travel Market -
the leading global event for the travel industry - is a
vibrant must attend business-to-business event
presenting a diverse range of destinations and
industry sectors to UK and International travel
professionals.
• It is a unique opportunity for the whole global
travel trade to meet, network, negotiate and
conduct business.
• More than 50,000 senior travel industry professionals,
government ministers and international press, embark on
ExCeL - London every November to network, negotiate and
discover the latest industry opinion and trends at WTM.
• WTM, now in its 35th event, generates more than £2.2
billion of travel industry contracts.
• WTM forms part of the Reed Travel Exhibitions
• Reed Travel Exhibitions is the world’s leading travel and tourism
events organiser, with a wide-ranging portfolio of more than 21
international events in 14 countries throughout the Americas,
Europe, the Middle East, Asia Pacific and Africa. Its market-leading,
business-to-business events cover all elements of travel and tourism,
including leisure travel, luxury travel, meetings, events, incentives
and business travel, as well as golf, ski and spa travel.
 Salon Mondial du Tourism et
Voyages (SMTV), Paris
• Popularly known as SMTV
• Held in Paris every year in February
• Held for 6 days, first two days kept exclusively
for trade visitors
• SMTV was first held in Paris in 1975
• The venue of the fair is the most modern
complex La Defense, located at the west end
of Paris
Feria International Turismo
(FITUR), Madrid
The European Incentive and Business
Travel and Meetings Exhibition
(EIBTM), Geneva
Travel & Tourism Trade Fairs &
Trade Shows in India
 Travel & Tourism Fair
• Travel & Tourism Fair is India's leading
exhibition for the travel & tourism industry.
Since 1989,it provides an annual opportunity
for organisations from India and abroad to
showcase their products and services to a
large cross section of the travel trade and
consumers across major markets in India.

• Organizer: Fairfest Media Limited

 Hoteltech & Baketech Show
• Organised by Samanuaya Communications, in
association with leading industry association
aims to increase efficiency among hotels and
restaurants.
• The event showcase hotel, restaurant
equipments & services.
• The tradeshow is also laced with seminars on
hospitality management, latest innovations
and energy efficiency and related topics.
 India International Travel Exhibition (IITE)
• IITE, an annual, travel and tourism exhibition
show will be held for the fast growing Net
worth consumers of the mid level Indian Cities
with respect to their travel and Leisure needs.

• Organisers: Global Trade Fairs & Conventions

(GTFC)
 India Travel Mart
• India's one of the prominent International
Travel & Tourism Mart brings people together
to promote Inbound, Outbound and Domestic
Tourism in unique style. ITM offer unlimited
opportunities for everyone to Explore, Market
and Publicize their destination/ product/
organization at one place.

• Organisers: India Travel Mart

 The International Adventure Tourism Show
• The International Adventure Tourism Show is
the best place to showcase adventure tourism
products and services. It will serve as a
tremendous business opportunity and will
bring awareness to the people on Adventure
Tourism in the region.

• Organisers: Amazing Global Journeys