Professional Documents
Culture Documents
VERSION 1
MAY 2019
Bran d B ook
1
TABLE OF 4 — Building Summary
Contents
5 — Our Brand
8 — Exterior
14 — Interiors
26 — Our Suites
Nex t G e n e r a t i o n 7. 0
BUILDING
SummaryThe prototype is
TOTAL GROSS BUILDING AREA
Level Sq ft
PUBLIC SPACE SUPPORT
Administration Sq ft
Name Count Percent Mix Sq ft Great Room 2,162 Employee Break Room 300
King Studio Suite 100 81% 401 Living Room 906 Employee Toilet 67
King Studio ADA Suite 6 5% 515 Breakfast Buffet 296 Back of House
King One Bedroom Suite 16 13% 558 Fitness 809 Kitchen 514
King One Bedroom ADA Suite 1 1% 622 Guest Laundry 206 Laundry 499
Total Guest Suites 123 Total 5,089 Electrical & Engineering 508
4
Our Brand
The Exp e r i e n c e d T r a v e le r
OUR TARGET GUEST
The Experienced Traveler thrives off travel and
desires the freedom to go their own way. They
are young and confident, seeking an elevated,
residential-style hotel that supports their need
for variety while away from home for extended
periods of time.
Break fro m t h e T r a v e l N o r m
OUR BRAND PROMISE
We believe our guests deserve more. More space
and great sense of community that breaks down
the walls of monotonous, restrictive travel, and to
help them feel free.
6
Dwell
Distinctively
OUR DESIGN STYLE
7
Exterior
The new Staybridge
prototype was designed
with flexibility in mind to
fit any site.
2
1
EXTERIOR FRONT
EXTERIOR SIDE
9
Exterior
1
3 Entry Tower
Distinctive architectural element
directing guests to main entry
1
2
Front Porch
Space for guests to relax outside
2
3
Flexible Projections
Bump-outs add interest to
the exterior and allow for room
mix flexibility
10
Ext e r i o r R e a r V i e w
11
Outdoor
1
Public Space
1
3
Communal fire pit
2
Guest grilling area
3
2 Shaded lounge seating
First Floor 12
1. Front Porch
11
2. Canopy
3. Vestibule 9
4. Welcome Table
5. Living Room
6. Great Room 8
7. Breakfast Buffet
10
8. Outdoor Living Room
9. Optional Pool
7
10. Fitness Center 12 6
11. Corridor
11
12. Stairs 13
4
13. Back of House
5
3
1
15
FLOORPLAN OF
Public Space
10
12
1. Vestibule
11
2. Welcome Table
3. Pantry
7 8 9
4. Business Center
5. Living Room
6. Public Restrooms 3
7. Breakfast Buffet
8. Gathering Table
9. Great Room
6
10. Window Wall
2
4
11. Elevator Lobby
5
12. Optional Bar
6
16
Public Space
1
Open entry invites
2 guests in and comfortable
seating invites them to dwell
2
1
Bright spaces with large floor
to ceiling windows letting the
light in
17
P u b l i c S p a c e
1
Breakfast buffet with doors to
1 close space when not in use
2 2
Seating zones to accommodate
individuals, small or large groups
3
3
Flexible seating for dining,
working, and relaxing
18
Welcome Table
19
Living Room
20
Gat h e r i n g T a b l e
21
Bre a k f a s t B u ffe t
22
Corridor
Fitness Center
24
TYPICAL
GUEST SUITES
Floorplan 1
1. Stairs
2. Guest Storage
3. Elevators
4. Electrical
1 3
25
Our Suites
Thoughtful design allowing for guests
to feel free in the space
28’-3”
25’-1”
26’-7”
25’-1”
STUDIO SUITE — 401 SQFT ONE BEDROOM SUITE — 558 SQFT TWO BEDROOM SUITE — 893 SQFT
Optional
5
Studio Suite 401 SQFT
4
2
1. Kitchen
2. Living Zone
3. Sleeping Zone
4. Dressing Zone
3 5. Bathroom
28
Studio Kitchen
29
S t u d i o B e d r oom
& Living Room
• 54-inch desk
• 49-inch articulating TV minimum
• King bed
• Sleeper sofa
30
Bathroom
• 6-foot shower
• Storage shelves
• Backlit mirror
31
5
One Bedroom
Suite
4
1 558 SQFT
3
1. Kitchen
2. Living Room
3. Bedroom
4. Dressing Zone
5. Bathroom
2
32
One Bedroom
Kitchen
33
One Bedroom
Living Room
• 54-inch desk
• Sleeper sofa
• 49-inch TV minimum
34
Bedroom
35
This is not an offer of a franchise. The content of this material is confidential and proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express
permission of an authorized representative of InterContinental Hotels Group. Facts and figures are provided without representation or warranty and are subject to change without notice and were deemed
correct at the time of printing. For more information regarding franchising Staybridge Suites, an IHG Hotel Brand, refer to the Franchise Disclosure Document for Staybridge Suites, which is available on request.