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Why Being Your Own Boss is Awesome?

Let's face it-we've all worked a job that drained the life out of us. And, still, many of us find it
impossible to leave that 9-to-5 grind. But imagine living life on your own terms. You’d have the
autonomy to choose how to spend your time and energy. The only person you’d be answerable to is
the person you see in the mirror. It's so perfect that it sounds unreal. But it's not impossible to be your
own boss. Take it from Dave Mortensen, president and co-founder of Anytime Fitness. His brand,
which has more than 3,300 units, was ” in both 2015 and 2016. Here, Mortensen outlines three
amazing benefits of being your own boss, as well as the misconceptions you need to abandon to
successfully run your own business.

You're investing in yourself.

Running your own business requires commitment that should result in continued development, both
personally and professionally. And that’s incredibly rewarding. One of the most common
misconceptions people have about running their own business is that it’s too big of a risk. Mortensen
is no stranger to this misunderstanding. People are so used to the “safety net” of their 9-to-5 jobs that
investing in their own vision is incomprehensible, he says. Mortensen views risk as an inevitable
reality and great challenge—an approach Anytime Fitness incorporates into its own philosophy.
"There is some kind of risk in everything you do, but the best investment you can make is in yourself,"
he says. Successful entrepreneurs know this from the get-go and apply it to their business strategy.
Instead of fearing risk, Mortensen suggests that entrepreneurs practice intentional investment. To
help new franchisees accomplish this, Anytime Fitness offers guidance on personal investment and
how to build a cohesive strategy around starting your own business. It's a method that works. You
may not be the expert, but a franchisor's perspective can expose and eradicate vulnerabilities in your
strategy that you didn't spot before.
You're stepping out of your comfort zone.
Typically, people like the coziness of their routines because we're creatures of habit. But successful
businesses prosper by taking on new and intimidating challenges. Instead of giving into old habits,
Mortensen believes in reinterpreting our fear of the unknown. "The beauty of being your own boss is
taking risks," he says. “And being prepared to deal with any result.” In order to get past this risk
aversion, Mortensen points at a necessary “mindset shift”—something that he himself embraces as a
core value while running Anytime Fitness. By abandoning your comfort zone, you gain a sense of
empowerment and direction. "You can never predict how well someone is going to achieve their
goals, but the risk is worth it," Mortensen says. To battle apprehension, Anytime Fitness offers
guidance for franchisees on how to tackle big challenges without becoming overwhelmed with doubt.
And through a variety of forums it offers insight on spearheading a new business while improving
yourself personally.
You're passionate about what you do.
People often assume that there is no difference between going to the office and running your own
business. It's just a job right? Wrong. Wrong, wrong, wrong. When you’re in charge of your own
business, you're 100 percent involved and invested. "When you are passionate about something, you
believe in it," Mortensen says. Even after running Anytime Fitness for 14 years, Mortensen's passion
for Anytime Fitness remains the same—perhaps even stronger. “If you want to be your own boss and
run your own business, you need to ask yourself how you plan to achieve your goals,” Mortensen
says. “Ask yourself questions and get the answers so that you don't walk in blind.” You will have a
better starting point from which to move forward. At Anytime Fitness, four “P's” serve as the
foundation for the company’s business model:
People: By taking a personal interest in the people around you and those who may work for you
one day, you can strengthen collaboration with your peers.
Purpose: If your brand has purpose, you know how to present, improve, and direct it.
Profit: Understand profit in terms of 50 percent financial success and 50 percent emotional
prosperity. A balanced sense of profit is critical to being a happy boss and running a fruitful
business.
Play: Every business has its intense days, but knowing how to have a good, hearty laugh when
the tough gets going is a true marker of success.
While there's no standard formula to stick to when it comes to being your own boss, some steps
collectively build a solid strategy that can be followed. Overcome your fears and get started on that
startup of your dreams today.

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