INDUSTRY PROFILE

A battery is a device that consists of one or more electrochemical cells. Battery majorly
works on the principle of electromotive force. The growing demand for portable batteries
requires fast charging function, which is known as lithium iron phosphate (LiFePO4) battery
technology. Primary batteries hold more energy than secondary batteries, and the self-
discharge is lower in comparison. Lead, nickel, and lithium-based batteries require periodic
recharge to compensate for lost energy. The desirable qualities of an electric battery are large
capacity, production of unchanging voltage, and resilience to environmental factors.

Based on battery type, the market is segmented into lithium-ion batteries, lead-acid blitteries,
nickel batteries, flow batteries, and others. Lithium-ion batteries account for the maximum
share in the global market owing to their increasing application in various end-use industries
such as renewable, telecom, and power generation industries. A lithium-ion battery is a type
of rechargeable battery which are used for portable electronics and electric vehicles and has
end-use application in the military and aerospace. The batteries have a high energy density,
no memory effect, and low self-discharge characteristics.

Based on the end-use industry, the market is segmented into aerospace, automotive,
electronics, energy storage, military & defense, and others. The major applications in the
battery market are automotive and consumer electronics due to the large use of lead-acid
batteries in vehicles. The automotive sector is expected to be one of the major end user
segments for lithium-ion batteries owing to the increase in the adoption of electric vehicles
across several major and emerging economies in the world. The increasing prices of petrol
and diesel are leading to a change in the automotive industry, shifting towards electric
vehicles, which is stroking the battery market

COMPANY PROFILE
Amara Raja Group, is an Indian multinational conglomerate company, headquartered
in Tirupati, India. The group has a presence in the automotive battery business, packaged
foods and beverages, electronics products manufacturing, infrastructure sector, power system
production and fabrication of sheet metal products and fasteners. The Amara Raja Group is
known for its automotive battery brand Amaron, the second largest selling automotive battery
brand in India
A first-generation entrepreneur, Ramachandra Naidu Galla, founded the Amara Raja Group
of companies in 1985 and became the first CEO. The automotive batteries business unit
commenced operations in 2001 with a joint technology venture with Johnson Controls Inc.,
the world's largest manufacturer of automotive batteries. It pioneered the introduction of zero
maintenance technology in India's automotive battery segment, the key differentiator in the
Indian electric storage market.
Company Name: Amara Raja
Industry Type: Manufacturing Industry
Founder: Ramachandra Naidu Galla
Founded: 1985 February
Headquarter: Tirupati
Number of Employees: 15216
Website: WWW.Amararaja.com

REVIEW OF LITERATURE
The study is conducted among the nurse leaders to evaluate the barriers of joy in workplace
and work-life balance. The study suggested implementing IHI’s four step model to measure
the barrier factors of job in work place. Nurses have to maintain and manage a complex role
on a daily basis. They have varies responsibilities such as managing the staff, coordinating
the staff, managing patient, managing family roles, meeting the expectations of the
organization and enhancing productivity and outcomes
Kristy S. Chunta - 2020
Work-life imbalance is seen as a problem for employees. Organizations do make
efforts to improve work-life balance by focusing on programs aimed to help employees better
manage their home life. Work-life balance contributes to job satisfaction, employee
engagement and organization commitment, which in turn contributes to higher productivity
and lower organizational turnover
Thornthwaite L - 2004
Software employees work under a huge time pressure. Due to the work pressure, the work
and non-work spheres of the typical software worker's life are 'integrated' rather than
'separated’. The work-life boundary is particularly significant in the management of highly
skilled knowledge workers, such as technical employees, whose commitment and loyalty
present a challenge to employers. Work-life balance is not just limited to family member’s
assistance; but also includes other areas of individuals’ life such as travel, sports,
volunteering, personal development and leisure
Hudson - 2005

NEED FOR THE STUDY

Work-Life Balance Means Different Things to Different People and Different Things at
Different Stages of Life. The Commitment of Employees Can Make the Difference Between
Those Companies Which Compete in The Market Place and Those Which Cannot.
Employers Who Can Best Combine the Requirements of Their Business For Flexibility With
The Needs Of Employees And Potential Employees Will Be Well Placed To Succeed.

SCOPE OF THE STUDY

The study is based on the Work life balance towards Amara Raja products and this study will
help to understand how Work life balance helps to the Employees. And also, to understand
how the Employees are managing their Work life balance

OBJECTIVES OF THE STUDY

 To study the impact of work life balance on the employee performance
 To identify the importance of work life balance.
 To identify the factors affected to improve employee performance.
 To find healthy work life practices for employees.
LIMITATIONS OF THE STUDY

 Time limitation is the major constraint.

 Busy schedule of employee, they did not reveal their opinions completely.

RESEARCH METHODOLOGY

Research means a systematic and scientific search for patient information on a specific topic.
Research is a careful investigation or inquiry especially through search for new facts in any
branch of knowledge.

Research design: Descriptive Research

COLLECTION OF DATA
Collection of data means the methods that are to be employed for getting the required
information from the units under investigation.

Primary data

Primary data refers to the actual information collected by the researcher for the study. Here
the primary data has been collected through Structured questionnaire (Close ended
questionnaire) would be circulated to customers for taking response on the impact of online
promotions. Personal interviews (if applicable)

Secondary Source

Secondary data are those which have already been collected by some other persons for their
purpose and published. Collection of secondary data is less expensive and less time
consuming. Secondary data were collected from various

 Books
 Websites
 Journals
 Magazines
 Report Books
 Company Profile
 Internet

Sample design

Employees of all departments in Amara raja Pvt. Ltd

 Population Size - 15216

 Sample size - 100