"PARTNERSHIP PROJECT"

SENEGAL MATERIAUX SARL-GROUPE CAPAROL

 Market Studies on the Paint Sector in Senegal

• Located in West Africa with a population of 17 million inhabitants,

Senegal is rich in significant potentialities, which has fostered the
development of the construction sector in recent years. As a result,
the company "Senegal Matériaux Sarl," in partnership with the
Caparol Group, is seeking to explore the paint market in Senegal,
which is estimated to be around 50 billion FCFA with a volume of 3.5
million liters per year, according to the latest figures from the National
Agency of Statistics and Demography (ANSD). It is worth noting that
the markets of ECOWAS, WAEMU, and ZLECAf offer genuine
opportunities.
ANALYSIS OF THE PAINT MARKET IN SENEGAL
• The paint market in Senegal is dominated by two main actors, namely:

• 1. Local producers:
• - UNIVERSAL COLOR / COLORIS
• - SENAC PEINTURE SA
• - SEN -PAINC
• - A-Z COLOR
• - SEIGNEURIE AFRIQUE
• - SEN-BOSS
• - COGEP (Compagnie générale de peintre)
• - DECO-PAINT

• 2. Importers (unspecified)
IMPORTERS OF PAINT IN SENEGAL
• CSTM ( Compagnie Sénégalaise de transformations de Matériaux) MALVILAC
• SENBOSS
• CCI-SARL ( Aquoimax-Bahia)
• SEN ASTRAL
• TQG (COLORADO)
• DAKAR PEINTURE
• COLOR PLUS
• CIS (Compagnie Immobilière du Sénégal)
• LEGRAND
• AFRICAIN TRADER DISTRIBUTORS
MARKETING-COMMERCIAL ACTION
- Establishment of a dynamic sales team.
- Launch schedule for the CAPAROL brand in Senegal.
- Communication and product policy to penetrate the market.
 PRICES TABLE ON THE MARKET
OIL PAINTING

PRODUCT QUANTITY PRICE COMPANY ORIGIN

COLORIS 20 KG 48000 FCFA UNUVERSAL SENEGAL
COLORIS
NATIONAL 25KG 55 000 FCFA NATIONAL PAIN IMPORTATION
FACTORS (DUBAI)
FACOS BAHIA SUD 20KG 53000 FCFA CCI-SARL IMPORTATION
SEN-BOSS 20KG 59 000 FCFA SEN-BOSS PEINTURE SENEGAL
SEIGNEURIE 25 KG 54 700 FCFA SEIGNEURIE- SENEGAL
AFRIQUE
SEN-PAINC 20 KG SEN-PAINC SENEGAL
SENAC 25KG 50 000 FCFA SENAC-PEINTURE SENEGAL
AZ- COLOR 25 KG AZ-COLOR SENEGAL
MALVIC 25KG 45 000 FCFA CSTM IMPORTATION
 PRICES TABLE ON THE MARKET
WATER PAINT

PRODUCT QUANTITY PRICE COMPAGNY ORIGIN

COLORIS 23 KG 9500 FCFA UNIVERSAL COLOR SENEGAL
SEN-PAINC SEN -PAINC SENEGAL
FACOS BAHIA SUD 20 KG 45 000 FCFA CCI-SARL IMPORTATION
SEN-BOSS 22 KG / 23 KG 8500 FCFA /9500 SEN-BOSS SENEGAL
FCFA
SEIGNEURIE SEIGNEURIE- SENEGAL
AFRIQUE
SENAC KATEX 25 KG 26 000 FCFA SENAC- PEINTURE SENEGAL

SENAC ORDINARY 25 KG 8500 FCFA SENAC-PEINTURE SENEGAL

AZ-COLOR AZ-COLOR SENEGAL
MALVIC PAINTOR 20 KG 10 500 FCFA CSTM IMPORTATION