開始

WE PL AY TOYS
WHAT IF TH EY CAN’T SEE?
ANY OF YOUR F RIEND
THE Y ARE VISUALLY
IMPA IRED?
THAT ’S THE REASON
WHY
A SOCIAL APP GAME TOY-SET
HKD 400
PER SET
TARGET 4-8 years old children

MARKET SIZE HK 290,000; TW 971,226; CN 76,383,785

Short term- VI care centre/ School: HK Blind Union,

SALES CHANNEL Ebenezer School, HK Society for the Blind

Long Term - Online/Pop Up store

Event in VI care centre


Story telling competition for children

MARKETING STRATEGY Joint event with other reading club in HK: 

HapiSchool (綠腳丫), Parent Club (家長會)
 ANIMOMO BUDGET PLAN
2019 Q1 2019 Q2 2019 Q3 2019 Q4
NUMBER OF SALES OF STORY - 50 100 200
NUMBER OF SALES OF TOY SET - 100 250 350

REVENUES
SALES OF TOY SET - 40,000 100,000 140,000
SALES OF STORIES - 1,000 2,000 4,000
NET REVENUE 0 41,000 102,000 144,000

FUNDING 110,000 110,000 750,000 0

OPERATING COST
DEVELOPMENT & MAINTENANCE OF 60,000 60,000 6,000 6000
PRODUCTION OF DOLLS 56,000 0 0 0
SALES AND MARKETING 1,000 3,000 6,000 10,000
GENERAL AND ADMINISTRATIVE 9,000 9,000 18,000 18,000
STORAGE - 3,000 3,000 3,000
COMPENSATION FOR FOUNDER - 54,000 54,000 72,000
TOTAL COST 126,000 129,000 87,000 109,000

BALANCE -16,000 22,000 765,000 35,000

Remarks:
4 dolls and 4 stories included for each toy set
HKD 400 for each toy set
HKD 20 for each additional story
WORKSHOP S