P & L statement 2020

Sales Revenue 2,439,535

Less: Cost of Goods Sold 1,188,535
Gross Margin 951,001
Expenses:
Advertising 390,371
Depreciation 55,000
Interest 80,847
Other 45,000
Payroll 323,870
Utilities 68,865
Net Income before Taxes 287,047
Income Tax 71,762
Net Income 215,285
Profit and Profit Margin

Net Profit Net Profit Margin

2015 155076 8% Profit an
2016 193189 9% 250000
2017 182970 11%
2018 202515 12%
2019 182099 11% 200000
2020 215285 9%

150000

100000

50000

0
2015 2016 201

Net Pro
 Profit and Profit Margin

19%

17%

15%

13%

11%

9%

7%

5%
2015 2016 2017 2018 2019 2020

Net Profit Net Profit Margin

Historical Revenue

Year Revenue
2016 1653634 3000000
2017 1986832
2018 1997535 2500000
2019 2187475
2020 2439535
2000000
Projected 2021 2584736

1500000

1000000

500000

0
2016 2017
 Revenue
000

000

000

000

000

000

0
2016 2017 2018 2019 2020 2021

Revenue
Expense Breakup

Costs Value
Cost of Goods Sold 1,188,535
Advertising 390,371
Payroll 323,870
Interest 80,847
Other 180,115

Other Expense Breakup

Utilities 68,865
Depreciation 55,000
Other 45,000
Income Tax 11,250
 Expense Breakup

80,847
180,115

323,870

1,188,535

390,371

Cost of Goods Sold Advertising Payroll Interest Other

Main expenditure item Target vs achieved

Expenditure Target YTD Achieved Ta

Advertising 300000 210000 70% 350000
Payroll 270000 165000 61%
300000

250000

200000

150000

100000

50000

0
Advertising
 Target vs achieved

Advertising Payroll

Target YTD
 Finance Dashboard

Net Profit
250000 15% 3000000
14%
2500000
200000 13%
12% 2000000
150000
11%
1500000
10%
100000
9% 1000000

50000 8%
500000
7%
0 6% 0
2015 2016 2017 2018 2019 2020 2016

Net Profit Net Profit Margin

Expenses YTD
350000
80,
300000

250000

200000
323
150000

100000

50000 3

0
Advertising Payroll

Target YTD
e Dashboard

Revenue
3000000

2500000

2000000

1500000

1000000

500000

0
2016 2017 2018 2019 2020 2021

Revenue

Expenses
180,115
80,847

Cost of Goods Sold

Advertising
323,870 Payroll
Interest
Other
1,188,535

390,371
 Finance Dashboard

Profit and Profit Margin

250000 3000000
19%
2500000
200000 17%

15% 2000000
150000
13%
1500000
100000 11%
1000000
9%
50000
500000
7%

0 5% 0
2015 2016 2017 2018 2019 2020 2016

Net Profit Net Profit Margin

Expense Breakup
350000
180,115
80,847 300000

250000

323,870 200000
1,188,535 150000
390,371
100000

50000

0
Cost of Goods Sold Advertising Payroll
Interest Other
nce Dashboard

Revenue
3000000

2500000

2000000

1500000

1000000

500000

0
2016 2017 2018 2019 2020 2021

Revenue

Target vs achieved
350000

300000

250000

200000

150000

100000

50000

0
Advertising Payroll

Target YTD