Naagulu (Chiranjeevi), a snake charmer, falls in love with Menaka, whose adopted

brother Raju (Narasimha Raju) is in love with Naagulu's cousin Laxmi (Rati
Agnihotri). Naagulu's father has been mixing snake venom into his food since
childhood, making Naagulu immune to any snake bite. Every full moon, Naagulu
behaves like a cobra and searches for a woman and every woman he meets dies from
his poison. On one such full moon, he kills Menaka and Raju gets suspicious about
this, as there are no marks of a snake bite on her body. A young teacher comes to
the village and becomes Naagulu's victim. Raju investigates with the help of film
in her still camera and discovers that Naagulu has become a snake. Naagulu's father
reveals his secret before dying and Naagulu tries to find a remedy, but it's too
late for that. His skin starts peeling off like a snake and Raju advises him to
leave the village before villagers find and kill him. Naagulu prefers death to the
life of a snake and commits suicide from a hilltop.