What is an adv budget?

The assessment of total expenses that are to be incurred on advertising during a given period of
time is called advertising budget.
What is marketing environment? Marketing environment refers to all internal and external factors
which directly or indirectly influence the orgs decision related to marketing activities

What is the meaning of media schedule?

Media Scheduling refers to the pattern of timing of an advertising which is represented
as plots on a flowchart on a yearly basis. The plots in the flowchart indicate the pattern of
periods that matches with favorable selling periods.
What do you mean by direct mail?
Direct mail is a strategy of sending advertising mail, such as pre-approved credit card
applications or nonprofit fundraising letters, directly to potential consumers based on
demographic information.
What is meant by transit advertising?
Also called advertising on transport, transit advertising is outdoor media placed in or on
any mode of public transportation. It's advertising media we experience in (and on)
buses, trains, taxis, subways cars, bus shelters, and train stations.
What is adv campaign? Adv campaign can be degfined as series of adv with an identical or similar
message place in one or more pf the adv media over a period of time

Who is adv copywriter ? the person who writes selling lines for adv is called copywriter and the work
done by cw is called copy writing

What is marketing strategy? An advertising strategy is a plan to reach and persuade a
customer to buy a product or a service

Adv copy ? A Copy means a written matter in any advertisement. It may consist only one word or
many words. A copy consist of headlines, subheads, captions etc. The copy supports the illustration
and contains description of the products merits, demerits, uses, services etc.
what is situation Analysis ? The collection of method that manegors Or the org use to analyse an
organisation's internal and external environment to understand the orgs capabilities

Advertising research is defined as the systematic gathering recording and analysing of data relating
to the effectiveness of advertising. Advertising research is the systematic, scientific and continuous
process of studying consumers within the context of market situations, product attributes and
competitors' strategies.

1. the activity of gathering information about conditions that affect a marketplace.

"the report provides detailed market analysis"
A marketing mix includes multiple areas of focus as part of a comprehensive marketing
plan. The term often refers to a common classification that began as the four Ps: product,
price, placement, and promotion. Effective marketing touches on a broad range of areas as
opposed to fixating on one message.

Surrogate advertising is a form of advertising which is used to promote regulated products,

like cigarettes and alcohol, in the disguise of another product.
Media decision is an important decision upon which the effectiveness of the
advertising campaign depends. 

What Media Management means?

Media management is an area of business administration that deals with organising
and supervising teams of media professionals, various mass communication
channels and technologies, media and entertainment productions, and more.
Short message service (SMS) marketing is a form of marketing that businesses use to
send promotions to customers via text messages. In other words, SMS marketing is the
same thing as text message marketing

Window display ? If refers to showing of goods in the window i.e. a part of the front portion of the
shop which can be seen from outside. This technique is used by retailers or small businessman
because they can‟t afford to spend on other Medias.

What do you mean by marketing plan?A marketing plan is the advertising strategy that a
business will implement to sell its product or service. The marketing plan will help
determine who the target market is, how best to reach them, at what price point the product
or service should be sold, and how the company will measure its efforts.

What is the meaning of deceptive marketing?Deceptive marketing is the use of false and/or
misleading information to capture the attention of the consumer through the usage of false
information to persuade buyers into a business transaction that will not typically be beneficial
to you but “yes” beneficial to the one doing the deceptive advertising.

What is a unique selling proposition?

A unique selling proposition, more commonly referred to as a USP, is the one thing that
makes your business better than the competition. It’s a specific benefit that makes your
business stand out when compared to other businesses in your market.

A promotion mix is a set of different marketing approaches that marketers develop to

optimize promotional efforts and reach a broader audience. The marketer’s task is to
find the right promotion mix for a particular brand.
A layout is a sketched plan of a proposed advertisement. It includes the headline, rough
illustration and copy which serves as plan for the advertisement. Layout is a working sketched plan
showing the size, positions and colour weight values of the different elements that make up the
complete advertisement.
Advertising appropriation is that part of company’s budget which is to be spent or, invested
on media, men and other advertising material so as to impersonally communicate with the target-
prospective customers.
Advertising appeal is the basis or approach used in an advertising message to attract the
attention or interest of consumers &/ or influence their feelings towards the product, service, cause.
Print media advertising is a form of advertising that uses physically printed media, such
as magazines and newspapers, to reach consumers, business customers and prospects.
Advertisers also use digital media, such as banner ads, mobile advertising, and advertising
in social media, to reach the same target audiences.
1. Contact Department: Contact department works under a senior executive officer known as the
departmental manager. The main function of this department is to contact the new clients on the
one hand and maintain the existing clients on the other hand. They function as the liaison people
between the agency and the client.

2. Art Department: This department is headed by the art manager who is assisted by artists, layout
men and visualizers. A visualiser is a person who prepares the rough layout of the advertisement
which is later developed into a comprehensive layout. The art department is responsible for the
physical appearance of the advertisement for preparing layouts, illustrations, photos and for
specifying the types to be used.

3. Media Department: This is a very important department which works under the supervision and
control of a media manager. This department is entrusted with the work of selection of media for
the advertiser according to the needs, directions and budget of the client. He remains in constant
touch with different Medias.

4. Mechanical Production Department: It is also a very important department which works under the
control of a technical manager. The main function of this department is to look after block-making,
printing, proof-reading and such other technical jobs.

5. Copy Department: This department is headed by a copy manager and is duly assisted by a number
of copy-writers. This department is concerned with the preparation of a copy for all advertisements.
Copy-writing requires flair and fluency of language, imagination and a method of representation. The
department works closely with the art, research and accounts departments.

6. Research Department: In case of large sized advertising agencies a separate research department
is established under the supervision and control of a research manager. The research manager is
assisted by a number of analysts, investigators, marketing assistants, statistical clerks and librarians
etc. The main function of this department is to study markets, Medias and other subjects of interest
to the advertising agency

7. Radio and T.V. Production Department: In case the advertising agency provides advertisements on
the radio and television, it would have a separate department for this purpose. This department
works under the supervision and control of a manager who is duly assisted by a number of
assistants, musical consultants, script-writers etc. 8. Finance Department: The main function of
finance department is to arrange and control finance. Thus this department is responsible for
maintaining proper accounts, billing and collection of dues from the clients, verifying whether the
advertisement in the different media actually appeared on the days it was scheduled and also
looking after all the routine matters relating to accounting, recording etc. 9. Merchandising
Department: In case of large sized advertising agency, a separate merchandising department is
established under the supervision and control of a merchandising manager which is specialist in
displays, exhibits and preparation of various advertising aids. 10. Public Relation Department: In case
of a large sized advertising agency, a separate public relation department is established under the
supervision and control of a public relation officer - manager. The main function of this department
is to establish and maintain contact and mutual understanding between the organisation and the
public
Features of a Good Layout:
1. Balance: Balance in layout means achieving a proper distribution of weight through the
arrangement of the elements. Balance should be maintained in size, colour shape and density
of elements. There are two kinds of balance; formal and informal. Formal balancing means
placing of identical or similar items on both the sides of optical centre. Informal balancing
means spreading of elements at different places in the advertisement or have large illustration
which cover a major portion from the optical centre.
2. Movement: There should be mobility in the advertisement. It provides a visual type of
flow and sequence. It is more used in case of items which are mobile in nature. Movement
guides the render’s eye from one element to another and makes sure that he does not miss
anything.
3. Gaze Motion: It is the direction of movements of the reader’s eye. The element of
advertisement should be placed in such a manner that there is an easy flow in the movement
of eyes of the reader.
4. Structural Motion: A good layout should utilize lines, arrows, signs which will indicate
or point out to the important elements of the advertisement.
5. Proportion: It involves appropriate division of the space between the various elements
like the headline, illustration, subheads, copy etc.
6. Wide Space: wide space is the area not occupied by copy. Effective use of wide space
helps to establish a sense of proportion. It helps in reducing a crowd appearance and brings
prestige and luxury in an advertisement.
7. Unity: There should be unity between the elements i.e. there should be proper correlation
between the headline and copy or illustration and copy. Unity is also achieved when the
elements appears as component part or a single unit.
8. Clarity: It implies that the various elements should be arranged in such a manner that the
message is understood clearly. The layout should not be too complicated and tricky but must
be easy to read and understand. The type, size, design should be selected for easy reading.
9. Simplicity: It implies that too many elements in an advertisement should be avoided.
Those elements which can be dropped without destroying the message should be dropped.
The simpler the Layout, the clearer the message.
10. Emphasis: It implies that the important elements should be given much emphasis. There
should be emphasis on the various selling points and the purpose
of advertising depending upon the requirements. Layout should emphasis on education,
information and persuasion