Welcome

www.getwsodo.com
www.getwsodo.com
There are a lot of amazing benefits of having an evergreen sales machine
working for you. Yes, you can generate automatic sales every day. And yes
you can automatically convert readers into customers, which lets you share
your passions with the world. But I think one of the most interesting things
that an evergreen machine gives you is options.

You see, our evergreen funnels quietly generate over 6 figures every month,
and that turns out to be an enormous relief for all of us, to start every
month knowing that the bulk of our bills will get paid without us having
to do anything. And this gives us lots of options for making long-term
decisions that benefit the business and benefit our customers.

I’ll give you example. Recently, my team and I decided to cut the number of
annual launches we do by half. See for a long time, we were doing launches
every single month. In fact we even started doing multiple launches in a
month. And now that I think back on it, that’s kind of extreme. We got
burned out after a while. We just stopped having fun.

So after reducing our launches, I can tell you things are completely
different. We’ve been focusing on slowly and methodically growing the
business, instead of scrambling to keep up with it. Our content quality has
gone way up because we have the energy to make our material amazing.
And we’re just fueling this excitement, this buzz that we haven’t felt in a
long time. Back then we used to be juggling fires all the time. Now those
things hardly ever happen. It’s not a grind. It feels exciting. All this from
cutting back on our launches.

Now, we were really fortunate. Why? Because we had the luxury of being
able to make that decision. Thanks to one thing: our evergreen machine. So
how did we get our evergreen revenue to the point that it could support a
huge portion of the business? Well, I want to show you! This is something
we almost never share: our evergreen data. And you’re about to get
insider’s access to how it all works.

Here’s a few things you’re going to learn. You’re going to learn what
happened when we put new leads through multiple evergreen funnels,
back-to-back. You’re going to learn the single most important lever to
growing your evergreen revenue. You’re going to learn the percentage of

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 Welcome
www.getwsodo.com
www.getwsodo.com
evergreen revenue that comes from each product. You’re going to learn the
five steps to generate at least $4,000 in evergreen revenue, every month.
And frankly a lot more. You’re going to learn our official evergreen “skip it
list” — the tactics that just don’t work consistently. And finally, you’re going
to learn the three advanced evergreen revenue hacks that work, in our
experience, every single time.

So before we start, let me just share one last message, and that is: relief is
on the way. I know how it feels to be doing launches, launches, launches.
They can burn you out. They can give you spiky revenue. You start to get
nervous. “How’s that next launch going to perform? Oh boy, if it doesn’t do
this well, I’m out of luck.”

Well now you’re about to see the path to take your business from the
extreme ups and downs of a launch-based business to a more stable
business that you can depend on. And I’ll tell you what’s going to happen.
You’re going to wake up in the morning with new payment confirmations
in your inbox. That’s what happens to me every single morning. Same thing
that’s going to happen to you. And you’re going to realize that generating
thousands and thousands of dollars in evergreen revenue every month
is actually a very achievable goal, because we’ll show you how. Now I’m
going to turn it over to Lars, our senior director of growth at IWT, to show
you how to do it. In the first video, he’ll break down three lessons that we
learned after we tried to double our evergreen revenue in a single year.

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