Project Title: - AV Crafterina

Team Members Details: -

S.No. Name Enrolment No.

1 Shruti Sharma 21709013

2 Anchal 21709014

3 Harshita Jain 21709015

4 Nandni Verma 21709032

5 Nandini Gupta 21709044

6 Priyanshi Bhatia 21709065

 Introduction Of AV Crafterina

AV Crafterina is a B-2-C start-up handicraft

business that deals in handmade goods of macrame.
It started as a home business One month back.
It is a pretty revenue business.

Industry Background- Handicraft

Target customer
It basically targets urban households but it is
working to expand its product in tier two - three
cities also.
 Products Used
AV Crafterina The product made in the firm is purely handwoven
macrame product which includes lamp, plant hanger,
decoration items for home and offices.
Product sold by them are: -
Lamp, Plant Hanger, Paper Holders, Keychains and other
items.

Demographics Customer Benefits Customer Pain Points

● Industry: Handicraft
• Decoration for home and Cheap
● Location: Sector-119, Noida office Personalized
Firm Story • Promote local and Customized
AV Crafterina is a start which handmade product Unique
was started in July, 2022.It is • Get personalized as per
home business start-up you want
which want to sell their
product across all the
platforms and social media
sites.

Customer Communication Customer Retention Tactics

Talking Points
• Attracting with new deals
• Website and offers
• Social Media platforms like • Introducing festive offer
Facebook, Instagram, • Gifts on order more than
LinkedIn etc. Rs2000
• Rating on Google • Contest on website and
• Attractive Packaging social media platforms