DE LA SALLE – COLLEGE OF SAINT BENILDE

SCHOOL OF MANAGEMENT AND INFORMATION TECHNOLOGY

IN PARTIAL FULFILLMENT FOR

ADVANCED ENTREPRENEURSHIP (ADENTRE)

ADENTRE eS-L
Project Plan
for Salay Handmade Products Industries, Inc.

Rethinking the Business Model in the Pandemic

Submitted by:
Marketing Group
ADENTRE Class OTE001

Submitted to:
Ms. Pamela A. Go
Faculty, ADENTRE

July 12, 2021

A.Y. 2020-2021 TERM 3
 I. Rethinking the Business Model in the Pandemic
The ADENTRE students are expected to render service through collaborating with a partner
community on a social entrepreneurial venture. In this way, they can practice and collaborate with the
partner community in generating business ideas, business planning, and achieving sustainable growth.
Thus, Incorporate Service-Learning will engage students in fulfilling the Lasallian core values of
communion in mission as they become one with the poor in creating innovative and socially responsible
business ventures.
With that being said, The ADENTRE student collaborates with the partner community, Salay
Handmade Products Industries, Inc. (SHAPII), a manufacturer and exporter of quality handmade papers
and its converted items, greeting cards, journals and notebooks, albums, frames, boxes, handmade paper
purses, and wallets. This service-learning project aims to help the partner community to inquire about the
current problems and challenges they encounter in the pandemic, evaluate the current business models,
refine the business model and output for identified areas of refinement in the pandemic set up to help the
Salay Handmade achieve sustainable growth and expand their business.

II. Partner’s Background and Needs

Salay Handmade Products Industries, Inc. (SHAPII) is a manufacturer and exporter of quality
handmade papers and its converted items, greeting cards, journals and notebooks, albums, frames, boxes,
handmade paper purses, and wallets. The company is located in the town of Salay, Misamis Oriental,
Philippines. The activities began in 1987 by a civic organization known as the People’s Economic
Council. The company wanted to help provide livelihood opportunities for economically disadvantaged
communities.
Salay Handmade Products Industries, Inc. is a socially responsible and harmonious business
group producing eco-friendly and globally competitive handmade paper, pressed flower designs and it’s
the related craft for the development of the Filipino people within the framework of a sustainable
environment. Salay handmade envisions itself to be a harmonious economically secure dynamic team that
are innovators of globally competitive handmade products anchored on Fair Trade principles.
Salay Handmade Products Industries, Inc. handmade paper making is the strategy to provide a
livelihood for almost 30 years. It serves as a platform for tourism, environmental awareness, and
promotion of Fair Trade. Today, Salay Handmade was challenged and surviving from the COVID-19
pandemic crisis that had happened for more than a year. Salay Handmade needs to have a marketing
strategy and target new customers to avoid the decline of sales from the export country, and needing more
social media presence to market their handmade products online that can help them to boost their sales
and attract new customers.
III. Project Objective
In line with this, Salay Handmade took this opportunity to collaborate with the Export
Management student of De La Salle-College of Saint Benilde to identify the current business model and
refine the needed components to improve the business model and lastly to develop innovative and
sustainable products that could boost the sales of Salay Handmade. The students obtained the data and
information from the Zoom Meeting held last July 10, 2021, to further grasp Salay Handmade with Sir
Neil. Moreover, additional information was also provided in google drive. The main objective of this
service-learning project is to refine the current business model of Salay Handmade and find new
opportunities in the current market.
The objective of this project is to determine Salay Handmade Products Industries, Inc.'s current
business model and how it may be improved or modified to help the company succeed. The project aims
to identify the areas that require improvement in order to improve business operations, particularly Salay
Handmade's channels, which must be improved in order to increase customer engagement through their
social media presence while also adapting to the current situation during the pandemic.
IV. Product Description
Refined Business Model
Handcrafted Greeting Card

Problem Solution Unique Value Unfair Advantage Customer

● People feel the need to ● Provide Proposition Segments
relate and send messages environmentally ● Salay Handmade ● Salay Handmade have ● Women
to their friends and loved friendly handmade delivers value to its their own unique ● Millennials
ones but have difficulties greeting cards with traditional and online designs using unique ● Arts and
in conveying messages, the right message customers by materials by designing Crafts
thoughts, feelings, and and tone, pleasing providing a variety of handcrafted papercraft enthusiast
expression. art and design, handmade greeting with natural pressed ● Eco-friendly
● People nowadays relationship cards that are eco- flowers for their users
particularly millennials relevance, friendly, unique, greeting cards. As a
rely heavily on the appropriate subject creative, with company, they have Early Adopters
internet to find products matter, and meaningful and their own identity which ● Online bulk
they need such as perceived value for relatable messages, signifies their brand and
greeting cards. money. that are readily has a background of
● People are looking for ● Provide greeting available not only in reliability as a company.
ways to reach out and cards that relate to traditional shops but
relate with one another millennials and are also online.
most especially in this available in the
time of pandemic online market.
● Provide greeting
card COVID-19
related greeting
cards that help
people share their
feelings with their
friends and family.

Existing Alternatives Key Metrics Channels

● Stationery that comes ● Online ● Online marketplace
from different engagements in platform (e.g. Amazon,
 countries such as website, social ebay, Shopee, and Lazada)
Nepal and India media platforms, ● Website
● Readily available and e-commerce ● Distributor
stationery greeting sites ● Private Label
cards in bookstores ● Sales from direct
● Social media online
● Digital cards transaction
● No. of likes and
subscription

Cost Structure Revenue Streams

● Website design and manufacture ● Sales from direct online transaction
● Online advertisement ● Sales from online partners
● Software for integrating with online partners ● Transaction based revenue
● Commission from sales of online partners
● Shipping costs

Eco-friendly Face Mask

Problem Solution Unique Value Unfair Advantage Customer
● The number of ● Salay Handmade Proposition Segments
coronavirus waste e.g. creates an eco- ● Salay Handmade ● Salay Handmade have ● Environment
disposable masks are now friendly mask that utilizes eco-friendly their own unique conscious
being found everywhere, can be worn and materials such as designs using eco- individuals
including the oceans washed repeatedly abaca fiber, a naturally friendly material found ● Working
which is harmful to the ● Give people occurring fiber found in the Philippines and is population
aquatic creatures and the protection from the in the provinces of the a certified medical
ecosystem itself. virus Philippines, especially grade face mask
in Misamis Oriental in
creating facemasks,
Existing Alternatives Key Metrics and gives protection Channels
● Fabric face masks ● Online engagements from the virus. ● Online marketplace
● Medical masks in website, social platform (e.g. Amazon,
media platforms, and ebay, Shopee, and
e-commerce sites Lazada)
● Sales from direct ● Website
online transaction ● Distributor
● No. of likes and ● Private Label
subscription

Cost Structure Revenue Streams

● Website design and manufacture ● Sales from direct online transaction
● Online advertisement ● Sales from online partners
● Software for integrating with online partners ● Transaction based revenue
● Commission from sales of online partners
● Shipping costs
Project Timeline
The project timeline for the ADENTRE Marketing are the following:

May 14, 2021 Service-Learning Orientation

May 26, 2021 Group as Marketing

June 09, 2021 Task Distribution

July 10, 2021 Meeting with Sir Neil

July 12, 2021 Submission of Paper

July 14, 2021 Business Model Consultation

July 16, 2021 Revision of Paper

July 17, 2021 Submission of Revised Paper

July 21, 2021 Final Presentation

A. Details of the Project

Following an evaluation of the business model, the marketing team constructed a refined business
model for Salay Handmade that would allow the enterprise to determine where they are lacking while
also addressing what the company needed. Throughout the interview with Sir Neil, he repeatedly said that
his parents started this venture without having any idea on how it should work. Since their products are
handmade greeting cards with readily handwritten-like messages, the refined problem of the marketing
team is the following: people feel the need to relate and send messages to their friends and loved ones but
have difficulties in conveying messages, thoughts, feelings, and expression, people nowadays particularly
millennials rely heavily on the internet to find products they need such as greeting cards and people are
looking for ways to reach out and relate with one another most especially in this time of pandemic. Other
than that, Salay mentioned that they have masks for sale so the group also added a number of coronavirus
waste e.g. disposable masks are now being found everywhere, including the oceans which is harmful for
the aquatic creatures and the ecosystem itself.
The solution identified by the group is to provide environmentally friendly handmade greeting
cards with the right message and tone, pleasing art and design, relationship relevance, appropriate subject
matter, and perceived value for money. As well as provide greeting cards that relate to millennials and are
available in the online market. The solution for the other problem is to create a mask made with abaca
fibers that can be worn and washed repeatedly. Other than that, give people protection from the virus.
For an additional path onto consumers, the group also suggested adding new channels to the
existing B2B channels like distributors, retailers, private label with B2B2C and B2C which are the online
marketplace platforms, and their website for both business models. The team also indicates that the
customer segment should not be limited to women and millennials, and that arts and crafts enthusiasts be
included to Salay handmade’s niche, as well as online bulk as early adopters for the handcrafted greeting
cards. On the other hand, the customer segment for the eco-friendly masks includes environment
conscious users and working population and has no early adopters. To track customer engagement and
product usage, the group also incorporated online engagements in websites, social media platforms, and
e-commerce sites, and number of likes and subscriptions for both business models.

B. Task Distribution
The task distribution of the ADENTRE Marketing are the following:

Ikigai Charina Acerbo - Communicating with the community partner.

Aeviel Cabral - Assessments and interviews about the business model
Kirsten Grageda - Refine the Business Model (Greeting Card and Face
Mask)
- Details of the Project
- Project Objectives
- Revisions
- Practice video presentation
- PPT for final presentation

MVM Cielo Gonzales - Research for new suggested products.

Tam Ng - Research for new market (target country and market
Blessie Rivera segmentation)
- Formulating new marketing strategies.
- Refine the Business Model

Sundeau Aileen Chen - Rethinking the Business Model

Jayson Cai - Partner’s Background and Needs
Raymond Cudala - Project Objectives
- Refine the Business Model

BamB Darren Dela Cruz - Refine the Business Model

Angela Sy - Project Objectives
Jennifer Tan

Representati Charina Acerbo - Group representatives for the meeting with Sir Neil on
ves Aileen Chen July 10, 2021.
- Ask questions to further grasp the business model
V. References
Homepage of Salay Handmade Paper Industries, Inc. (n.d.). Salayhandmade.com. Retrieved July 12,
2021, from http://salayhandmade.com/history2.html
 DE LA SALLE-COLLEGE OF SAINT BENILDE
Office of the Vice Chancellor for Academic Affairs
Center for Faculty Advancement
Service-Learning Unit

Project Sign-Off Sheet

Comments
(Please attach extra sheets or use back page when necessary):

From the Partners:

From the CFaD, S-L Unit:

For Partner: Please check one:

● Accepted without revision
● Accepted with revisions to be reviewed by the Partner and/or S-L Unit
● Need to re-submit

Project-End:

____________________________________ ____________________________________

Signature over printed name of Partner’s Date Signed

Representatives

____________________________________ ____________________________________

Signature over printed name of Partner’s Date Signed

Representatives
Project-Owner:
In-behalf of:

Charina Nicole Acerbo Cielo Marie Gonzales

Aeviel Krisffer Cabral Kirsten Day Grageda
Jayson Cai Tam Ng
Aileen Abigail Chen Blessie Rivera
Raymond Cudala Angela Sy
Darren Miguel Dela Cruz Jennifer Tan

___________________________________ ____________________________________

Signature over printed name of Date Signed

Group Leader of Marketing Group

Section: ADENTRE OTE001

Witness:

____________________________________ ____________________________________

Signature over printed name of S-L Faculty-in- Date Signed

charge

____________________________________ ____________________________________

Signature over printed name of CFad S-L Date Signed

Representative