Name: ID:

Name of the course: Professor:

Design management Abdiel Addi Huerta Peyrani
Topic 10. Marketing, Brand communication, Activity 10. Identification of
design and innovation. clients and users.
Date: Friday, March 17, 2023

Instructions

1. Choose 5 local businesses, they don’t have to be about design.

2. Make a brief description of each of them, where you indicate the time they have
in the market, history, type of products and services they offer.
3. Make a table where you identify for each one, the client, and the user
emphasizing the most significant difference(s) among them. You must indicate
the type of communication they have with each other.

Business 1 Time they have in the market: 6 Client: Women between

years
Mockingbird
History: We wanted to develop a
clothing boutique in Monterrey
that supports and promotes
emerging Mexican design. And
that in turn, we also have an
exclusive brand that is designed
and made by Mexican hands.
Type of products:
25-35 years old
Focuses on expressing its
core message through its
environment (physical
store), storytelling and
social media engagement,
expressing its core
message through its social
media posts, highlighting
its integrated essence in a
coherent way.

 Clothing
 Footwear
 Fashion accessories
 Jewelry

Services they offer: Supports,

promotes and distributes
emerging Mexican design.
Business 2 Time they have in the market: 8
years.
Beyon4d
History: We are a creative studio
Client: Brands and
companies that need to
make themselves known
so that their products or

with 8 years of experience in
Extended Reality (XR), our goal is
to bring together art, engineering
and creativity to create
extraordinary shopping
experiences and digital tools to
help our partners connect with
people in the digital age with
immersive XR technologies.
Type of products:
 XR Extended Lab for
design and development
of advanced experiences,
products and prototypes.
 3D Studio for digitization
of products, objects,
stores, avatars and point-
of-sale.
services are consumed.
People between 27 - 37
years old
Type of communication:
The customer and user
relationship is built
through storytelling, brand
image, expressing your
core message through
your services via social
media platforms and
physical media such as
BTL activations and
interactive advertising
through AR and VR, on
smart devices.

Services they offer:

 3D/AR Catalog
 3D Configurator
 Virtual store/showroom
 AR Virtual Tester
 AR Social Effects
(Instagram and Tik tok)
 Virtual Tours
 XR Virtual Activations
 Virtual Avatar

Business 3 Time they have in the market: 4
years
Lu.p.i
History: Lupi is a Risography
printing studio located in
Monterrey, Nuevo Leon, Mexico
since March 2020. "Lupi" is an
acronym that refers to Place of
Independent Production, and was
Client: Artists between 25-
35 years old
Express your message
with the help of the type of
service you offer, thus
developing a brand story
that makes sense in all the
media you use, such as
 born as a space dedicated to
form a community of illustrators,
artists and independent writers
around risography production and
independent publishing, exploring
the capabilities of this medium
and being aware of its ecological
characteristics.
Trying to divert the gaze from the
digital world to materialize ideas
and creativity in a tangible way
and possible to perceive with all
the senses. Paper, ink and
graphic art in one place.
Type of products: Risography
printing
Services they offer: Materialize
ideas and creativity in a tangible
way and possible to perceive with
all senses. Paper, ink and graphic
art in one place.
Business 4 Time they have in the market: 16
years
Bandervic
History: Born from the idea of
building a digital creative office.
Convinced that today's users
consume content faster and
faster and brands must respond
to that same speed.
Type of products:
Marketing, design and branding.
Services they offer:
the web, digital
environments, websites
and social networks.
The communication
focuses on storytelling,
capturing your brand
identity and personality
with the help of your
established clients,
showing the experience of
working with them.
Client: Brands and
companies that need to
make themselves known
so that their products or
services are consumed.
People between 27 - 35
years old
They look for the best way
to communicate with the
right supports and media
(the web, digital
environments, websites,
viral campaigns, online
communications and
social networks). With the
perfect combination of
  Communication
campaigns.
 Web design and
development.
 Brand development.
 Digital Marketing.
 Marketing Automation.
Business 5 Time they have in the market: 4
years
VIONT
History: We started as a digital
marketing agency in Monterrey,
we help companies to improve
their sales and positioning
through digital strategies.
Type of products:
 Digital marketing
consulting
 Digital marketing courses
 Market research
Services they offer:
 Design
 Website design
 Digital marketing
strategies
engaging content and
targeted advertising, to
reach a wider audience
and convert followers into
customers, they make use
of enhancing the
relevance and clarity of
their communication
through:
 The essence of the
brand.
 Brand personality.
 Brand image.
Client: Brands and
companies that need to
make themselves known
so that their products or
services are consumed.
People between 25 - 34
years old
Identifies and creates
information links to keep
the online community
active, analyzing the
behavior of customers and
users for proposals and
continuous improvements,
developing strategies for
automation campaigns
based on analysis and
being able to mark the
essence of the projects
through social networks or
physical advertising
media.