INTRODUCTION

FLAGSHIP PRODUCT

INCEPTION WAVE GRAPIDO

INCEPTION WAVE : It’s all about an organization that

combines the innovative business mindset of an emerging and
vibrant youth with great upsides and tremendous convenience that
comes with effective connection and collaboration.
 This is pictured as a process that will divide and segregate online spaces
on the services via parameters like :
 Interest
 Geographical location
 Experience
 Potential prospect

• It focuses on enhancing professional culture by enabling

users to find people and community of their personal and
professional interest.
 GRAPIDO : Inception Wave started out as a tiny vision kick-started
by the shared aspirations by four undergraduate individuals in the
February of 2019 as a software company that envisioned a radical and
lasting change across the work-culture scenario of contemporary
society.
 Inception Wave has a significant proactive presence across the
country and continues to inspire, foster and cultivate a culture of an
innovative tomorrow.
 Grapido is India’s very first spatially optimized growth-oriented social
media platform to help you connect with like minded individuals
around you, work together to nurture your skills and follow your
passion to achieve common goals and milestones. It is a platform
where you can showcase your talent and learn from others at the
same time
 Why Inception Wave?
• Nationwide recognition.
• Letter of recommendation after internships.
• Access to different events, workshops and
seminars.
• Pre placement offers after internship.
• Chance to work on company projects.
• Networking and skill development.
• Personality development training.
 OUR NETWORK

5000+downloads of our flagship

product grapido.

5000+ members in more than 40+

communities.

2500+ interns in various domains of

marketing, content writing, HR and graphic design.
 MARKETING

over 40+ communities in

different states.

Well spread on social media platforms

with over 4500+ followers on Instagram.

“Student chapters” connected with many

students from different places.
 USER GENERATED CONTENT
“People trust people more than brands and UGC is content created by people.”

User-generated content (UGC) is content created by

the people who interact with a brand, not the brand
it self.
These users can be customers, employees,
volunteers, or engaged members of your audience,
and the generated “content” can be photos, videos,
reviews, social media posts, etc.
HOW “UGC” HELPS TO GROW
• Save time on creation by supplementing your own original content with crowdsouced
content.
• Expand your reach when customers evangelize your brand within their own social
networks through the content they share.
• Engage your community and create a stronger relationship with customers by involving
them in your marketing and getting to know them better.
• UGC also allows you to track mentions and conversations about your brand, giving
you insights into what customers think about your products and services and address any issue
accordingly.
 CREATE A BRANDED HASHTAG

Branded hashtags are the easiest way to encourage, collect, and automate
user-generated content, especially on Instagram and Twitter.
Best of all, you can use different hashtags to organize user-generated content
by goals. You can have one for showcasing your customer’s stories and
another for your employees to share glimpses into your company culture.
ILLUSTRATIONS
Coca-Cola Adobe

The designing software Adobe thought of

Coca-Cola's marketing team came up
with the idea of starting ‘share a coke’
campaign through the social and ads
channel.
running an innovative campaign for
talented designers and artist using Hashtag.
They started an Art Maker series, where
inventive designers were asked to share
their creative artwork
Starbucks Apple
Back in 2014, Starbucks encouraged its
customers to draw some artistic doodle
on their white cups launching a contest
for them on Twitter under the hashtag
#WhiteCupContest.
Apple was quick in realizing after they
found out user’s dissatisfaction over the
average camera capabilities for pictures
shot in low lights. Without wasting any
time Apple launched a #ShotOnIphone
campaign to redeem their lost trust on
I phone's camera aptitudes.