USER GENERATED CONTENT

“People trust people more than brands and UGC is content created by
people.”

User-generated content (UGC) is content created by

the people who interact with a brand, not the brand
it self.
These users can be customers, employees,
volunteers, or engaged members of your audience,
and the generated “content” can be photos, videos,
reviews, social media posts, etc.
HOW “UGC” HELPS TO GROW
• Save time on creation by supplementing your own original content with crowdsouced
content.
• Expand your reach when customers evangelize your brand within their own social networks
through the content they share.
• Engage your community and create a stronger relationship with customers by involving
them in your marketing and getting to know them better.
• UGC also allows you to track mentions and conversations about your brand, giving you
insights into what customers think about your products and services and address any issue
accordingly.
 CREATE A BRANDED HASHTAG

Branded hashtags are the easiest way to encourage, collect, and automate
user-generated content, especially on Instagram and Twitter.
Best of all, you can use different hashtags to organize user-generated content
by goals. You can have one for showcasing your customer’s stories and another
for your employees to share glimpses into your company culture.
ILLUSTRATIONS
Coca-Cola
Coca-Cola's marketing team came up
with the idea of starting ‘share a coke’
campaign through the social and ads
channel.
Adobe
The designing software Adobe thought of
running an innovative campaign for
talented designers and artist using Hashtag.
They started an Art Maker series, where
inventive designers were asked to share
their creative artwork
Starbucks
Back in 2014, Starbucks encouraged its
customers to draw some artistic doodle
on their white cups launching a contest
for them on Twitter under the hashtag
#WhiteCupContest.
Apple
Apple was quick in realizing after they
found out user’s dissatisfaction over the
average camera capabilities for pictures
shot in low lights. Without wasting any
time Apple launched a #ShotOnIphone
campaign to redeem their lost trust on
I phone's camera aptitudes.