INSTAGRAM

KRISH MEHTA
A036
SHUBHRANSHU PANDEY
A021
ROUNAK PRASAD
A066
TINNCY JAISWAL
A064
JAY MALI
A071
 HISTORY OF
INSTAGRAM
Kevin Systrom introduced Instagram, a social
networking platform for sharing images and
videos.

The Instagram app was launched on Oct. 6,

2010, and racked up 25,000 users in one day.

Burbn, a web application that served as the

initial version of Instagram, was motivated by
Systrom's passion for premium bourbons and
whiskeys.
 HISTORY OF
INSTAGRAM
From the beginning, the primary focus of the
app was to feature photographs, specifically
those taken on mobile devices.

Facebook bought Instagram for $1 billion in

cash and equity just before its first public
offering (IPO) in April 2012.
 INSTAGRAM’S EVOLUTION
FOUNDED IN
2009 Systrom founded
Kevin FACEBOOK
its prototype called
Burbn. ACQUIRES
INSTAGRAM
VENTURE April 2012, prior to its
CAPITAL initial public offering
(IPO) Facebook acquired
FUNDING the company for $1 billion
Systrom raised $500,000 in
seed funding from in cash and stock.
Baseline Ventures and
Andreessen Horowitz
NEW FEATURES
PIVOT TO PHOTO ADDED IN THE
SHARING APP
APPLICATION Messaging feature &
Combination of Instant & Aspect ratio of content
Telegram, they renamed Burbn was changed to 1080pixel
as Instagram. from 640 pixel
HISTORY OF INSTAGRAM’S LOGO & ITS
EVOLUTION
INSTAGRAM FROM
201
0 BRBUN
Photo & video editing feature

POLAROID
2010 CAMERA
Photo and video capturing
INSTAGR
AM LUX FILLER
201
1
FEATURE
Lightens shadow, contrast &
darkens highlights.

OLD POLAROID
201 CAMERA
6 Focus, nostalgia,
youthfulness, and memories
How does Instagram make money
SWOT ANALYSIS
 World on Instagram
How
Influencers
instagram ads 05
changed Brands ads
Instagram brand
awareness
digital Political party has received a lot of attention in recent times, is
one of the most important platforms for the
marketing ads increase.Nearly 60% of users say they have
discovered new products through Instagram. 75%
of users say ads on Instagram inspire them

01 02 03 04
Instagram came into Two-way
trend worldwide Instagram algorithm
picture in 2010 communication
shows your content to users
with a unique age target group based on their interests and between brand and audience to
Provided a unique way for marketers
and hence becomes a more behaviors in the app. This makes increase transparency and brand
to stay in touch with their customers
favored place for marketers to it easier for you to reach visibility. It has also given businesses
using just pictures and their captions
stay connected with their Instagram users who'll likely full control over who they wish to target
as a tool
customers and consumers. engage with your brand with their advertising,
 IG marketing strategies infographics

500
2 billion
Active monthly users million
Use stories daily

500
5 of 10 users
million
Daily users
 Businesses on Instagram

1. Photographer 11. Personal trainer 21. Expert influencer

2. Visual artist 12. Baker 22. Animal influencer

3. Graphic designer 13. Specialty repair services 23. Product reviewer

4. Makeup artist 14. Instagram Live salesperson 24. Instagram poet

5. Tattoo artist 15. Affiliate link marketer 25. Reels dancer

6. Web designer 16. Influencer 26. Brand ambassador

7. Interior designer 17. Lifestyle influencer

8. Event planner 18. Food influencer

9. Event promoter 19. Influencer chef

10. Social media marketer 20. Travel influencer

 Businesses on Instagram

1. Nike – 254 million followers

Nike is the most followed brand on Instagram with over

254 million followers

This iconic brand added 87 million followers in the last 5

years, a staggering 2,858% growth in follower—with an
average of 43,000 followers added per day! due to the
regular campaigns run by Nike account for a major
increase in fan growth.

Their top posts on Instagram feature sports personalities

like Rafael Nadal, Cristiano Ronaldo, and Madison

The brand also uses this highly visual platform to create

a buzz around their new product launches in the form of
teasers and videos.
Businesses on Instagram

Sabyasachi – 5.3 million followers

With their exclusive designs and vintage themes, they

can capture the heart of every Indian. They are more
than 2 million followers on Instagram which shows
how popular they are in the Indian fashion world.

Utilise your happy customers Sabyasachi knows this

very well as they regularly feature their customers on
their Instagram profiles. This serves as a pleasant
surprise for customers which in turn helps Sabyasachi
get more followers!
Political and Influencers Presence
 Importance of Instagram in today's business world.

More people are using Can make your business more

Instagram. relatable
2 billion monthly users
01 02 Instagram Stories
63% of U.S. users access
the social platform daily Instagram live events
and 97% use it monthly

Businesses can partner with

Businesses of all sizes influencers to build brand
can thrive
Businesses can increase
06 Instagram 03
awareness.
They may be celebrities or
popular niche users who
brand awareness and connect
promote products and brands,
with their target audience by often introducing new offerings
keeping an active presence into the mainstream.
Businesses can make
money from Instagram Hashtags can increase a
05 04 business’s visibility
1) Direct sales
2) Shoppable posts The proper use of hashtags, you can separate
3) Partnerships with brand ambassadors your company from the herd.Coca-Cola’s
#ShareaCok,Calvin Klein’s #MyCalvin
 Importance of Instagram in today's business world.
Businesses effectively
engage with customers
Engaging your audience on social media is a 07
business’s primary social media marketing
goal.You can engage customers daily by having
them share feedback and opinions
businesses keep an eye on
competitors.
Company can use Instagram to 12
monitor your competitors &
information to better define your
strategy by learning from their
mistakes and taking inspiration from
their successes.
Can reach new customers through
Instagram advertisements
11
With Instagram ads, you can reach
new customers with customizable,
trackable advertisements.
Helps businesses leverage the power
of mobile
08 Instagram’s clean style stands in contrast
to Facebook’s more cluttered view, so
prioritizing your Instagram posts allows
you to expand your reach and
engagement.
Offers many ways for businesses
to be creative
Instagram 09 Show the public that your brand
has personality and that it’s cool
to shop with you by mixing it up
with social media contests,
shout-outs, vivid images,
interactive videos and more.
Businesses can use Instagram Insights to
hone their social media marketing
10
strategies.
Insights will provide key social media
metrics and information about your
followers’ ages, locations, time spent on the
app and more.
Top Competitors of Instagram

Facebook
01 To explore creative content &
new ideas. YouTube
04 Platform for short & long
videos creation.

Snapchat
02 Most in-demand & powerful
social media app Twitter
05 Enables users to share their thoughts
with a large audience
WhatsApp
03 WhatsApp takes the lead over
Instagram in terms of privacy features
with end-to-end encryption.
 Segmentation of Instagram Users
Age - based segmentation
Majority of Instagram users are Millennials or
Gen-Z users.
Global internet users aged 16 to 35 prefers
Instagram over other social networking
platforms.
Content - based segmentation
Public Figures / Influencers - some people
use this platform just to know about their
favorite celebrities.
Fashion Content - to follow new trends &
promote a lifestyle beyond the rack.
Lifestyle Content
Automotive Content
Cooking
 TARGETING

Anyone who uses internet

Instagram provides specific consumer base to

the organizations /Companies who want to
promote their product on Instagram.

Anyone who wants to promote and advertise

their product or service on instagram as
discussed above on slide businesses on
Instagram.
 POSITIONING

To Instagram users - Instagram position itself as

Photo video sharing social networking site.

To Content creators - Great place to reach new

set of audience with visual advertisements.

To organizations / Companies - Great marketing

place to develop your virtual brand image and
market your product.
 IG marketing strategies infographics

01 02
55
Post videos % Plan your feed
Neptune is the farthest
85 Despite being red, Mars
planet from the Sun % is a cold place

35
03
75 % 04

Themed posts % Click on ads

Earth is the third planet Pluto is considered a
from the Sun dwarf planet
 IG marketing strategies infographics

Add location Branded tags

53’ daily
Mercury is the closest
+ 80%
More engagement
7/10
planet to the Sun and Jupiter is a huge gas
the smallest one in the Mars is a cold place full giant named after the
entire Solar System of iron oxide dust Roman god of the skies
 IG marketing strategies infographics
Best days to post on IG
Mon Tue Wed Thu Fri Sat Sun

Best days Worst day

Best time
11 am — 1 pm
During lunchtime
On Wednesdays you can get the
best level of engagement
7 pm — 9 pm
After work
 IG marketing strategies infographics
30% 40% 45% 30%

Target audience Tag your location Creative captions Strategic hashtags

Venus has a beautiful Jupiter is a gas giant Mercury is the closest Neptune is the farthest
name but is hot and the biggest planet planet to the Sun planet from the Sun
 IG marketing strategies infographics

01 02 03
Optimize Follow Community
Neptune is the farthest Mercury is the closest Despite being red, Mars is
planet from the Sun planet to the Sun a cold place

04 05 06
Engaging Marketing tools Profit
Jupiter is a gas giant and Earth is the third planet Despite being red, Mars is
the biggest planet from the Sun a cold place