30 Top Performing Facebook Ads

Facebook Ads
That Bring In New Chiropractic

and Stem Cell Patients
by John Nesbit
Founder of Million Dollar Practice Builders &
The Customer Factory
HOW TO MAKE A FORTUNE WITH THESE ADS
Dear Doctor,
There is a lot you have to know to successfully take advantage of Facebook paid advertising. First
among these is how to create ads that get response.
My team and I have run several million dollars in Facebook ads for our chiropractic and
medical/chiropractic (MD/DC) clients. We have helped many of them build huge practices with a
consistent, predictable flow of new patients from Facebook advertising.
We have written and tested thousands of ads resulting in tens of thousands of new patient
appointment requests. That’s more testing than any one office could do in a lifetime and is why
this list of ads is so valuable.
Included are the ads that are performing best for us right now. These proven ads are your starting
point with any paid Facebook campaign. Of course, there are no guarantees, but these ads have
the highest odds of success and can save you a lot of money from being wasted on weak ads.
Simply customize the headlines, images and copy for your own office.
A warning about images

Most of the best ads feature images taken from the stock image library provided by Facebook to
advertisers. Use these freely with your Facebook ads. However, if you cannot find the same or
similar image there for an ad, you are advised to buy the image rights at any a stock image site
like stock.adobe.com before using it. Ad rights costs about $1 per image which is a small price to
pay to avoid the massive hassle of being sued by a copyright holder.
Why are some of the ads worded funny?

One reason it is so challenging to create successful Facebook ads for healthcare services is that
Facebook has strict guidelines about what your ads can and can’t say.
Unfortunately the rules are strict AND vague at the same time. Also they are not consistently
enforced. This can be endlessly frustrating.
One challenge is that, per their rules, you cannot be overly invasive and imply the reader has a
specific health condition or that having such a “disability” is wrong. You also cannot write an ad
that invokes too much pain or fear of loss.
On the other side, you cannot advocate a perfect “body image” or imply that poor health is a
personal problem. Geez!! This extreme worry about offending anyone is a challenge particularly
in healthcare which is all about addressing personal issues!
There are even penalties for using simple things like question marks (?) and in many cases the
word “you” will get an ad disapproved (too direct). Therefore, it is often necessary to water down
the ad copy significantly and do some grammar gymnastics.
Furthermore, because most of the ads are shown on mobile devices (and not desktop as they
are presented below) you need to “frontload” sentences. When only the first 4 or 5 words of a
headline will be shown, you need to be sure to get the important words in there early on! ALWAYS
CHECK YOUR ADS ON MOBILE!
So, when you see the ads in this guide, know that each of these were crafted to get around the
semantic and space restrictions from Facebook without losing their impact with the public. I’ve
made a lucrative career out of doing that.
As a note, the ad examples below are for a fictitious office and some minor points are omitted to
protect our clients.
If you have any questions, feel free to email me. Also, I post a lot of free training on my blog.
Cheers!
John Nesbit
Founder, The Customer Factory &
Million Dollar Practice Builders
Atlanta, GA
exec@thecustomerfactory.net
Blog: https://thecustomerfactory.net/blog
Or interact with me personally on my private

Facebook group at MillionPractice.com
Note: As of this writing, all of the ads I’m giving you are 100% compliant with Facebook’s rules.
However, Facebook’s rules change almost weekly. So, in the future one or all of these may become
no longer compliant or effective. Beware. But hey, that’s the game.
30 Facebook Ads That Bring In New Chiropractic and Stem Cell Patients by John Nesbit
 Ad
1 Back pain
TheCustomerFactory.net & MillionDollarPracticeBuilders.com © Copyright 2018. John Nesbit. All rights reserved.
 Ad
2 Back pain
 Ad
3 Back pain
 Ad
4 Chronic pain
 Ad
5 COPD
 Ad
6 COPD
 Ad
7 Fatigue
 Ad
8 Hip
 Ad
9 Hip
 Ad
10 Joint Pain
 Ad
11 Joint Pain
 Ad
12 Knee Pain
 Ad
13 Knee Pain
 Ad
14 Knee Pain
 Ad
15 Knee Pain
 Ad
16 Knee Pain
 Ad
17 Neuropathy
 Ad
18 Neuropathy
 Ad
19 Plantar Fasciitis
 Ad
20 Plantar Fasciitis
 Ad
21 Sciatica
 Ad
22 Sciatica
 Ad
23 Sciatica
 Ad
24 Sciatica
 Ad
25 Shoulder pain
 Ad
26 Shoulder pain
 Ad
27 Thyroid
 Ad
28 Weight Loss
 Ad
29 Weight Loss
 Ad
30 Weight Loss
MORE HELP
Of course, there is a lot more to building a successful Facebook program

than just good ads and images. The ads above will get you started and on
the right path if you take the following into account:
Targeting is crucial. Even the most compelling ad will fail if

 sent to the wrong audience or an audience that is not targeted
closely enough. On Facebook, the error is usually failing to
target tightly enough. Targeting that is too broad usually fails.

Your market may be different. We use the above ads as a
starting point. We then customize each based on the research
information about the target market. Ethnicity, income, literacy
level, and activity level are key points to adjust for in a campaign.
 Monitor results and make adjustments on a daily basis.

Facebook ads are not “fire and forget.” You have to keep an eye
on them daily, and if they begin to falter, then swap out ads,
make changes, etc.

The offer (free exam, X-rays, $39 adjustment, etc.) can make
a huge impact on how an ad performs. Test several different
offers to find your market’s “sweet spot.” We have a saying
around the office: “Good ads cannot save a bad offer.”

Facebook is an always evolving landscape. Even the ads above
are different compared to what I would have written a year ago.
I’ve tried to pick the most stable producers, but there will be
“drift” over time.
BUILD YOUR MILLION DOLLAR
PRACTICE AND BEYOND
Join the group who's mission it is to
change healthcare at the correct magnitude.
Get limited time FREE access to our private Facebook group: Million Dollar
Practice Builders. This is where you get to find and share million dollar
growth ideas with a network of marketers, consultants and docs who know
their stuff.
Request Access Here:

MillionPractice.com
I put the 16 Rules for Facebook marketing success for chiropractors into
a single concise guide. These are the basic rules for success that will
save you thousands of dollars in wasted ads and may even save you from
getting your Facebook account shut down!
Download a free copy here:

16 Rules for Facebook Marketing Success for Chiropractors
 IN A HURRY?
Want this all done for you?
I run a Facebook marketing agency called The Customer Factory. If you just
want new patient results now and want to hire an expert team to run your
campaign for you, then give us a call. We can get you up with a consistent
flow of new patient leads in just a few days.
Too many marketing companies talk a big game but come up short
on measurable results. We are “peer reviewed” and you can see what
numerous clients say about my service here:
https://thecustomerfactory.net/case-studies
If you are interested in more information about our program please visit
our web site to schedule.
https://thecustomerfactory.net
Copyright 2018. John Nesbit. All Rights Reserved.

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30 Top Performing Facebook Ads

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Facebook Ads

That Bring In New Chiropractic

A warning about images

Why are some of the ads worded funny?

Or interact with me personally on my private

Of course, there is a lot more to building a successful Facebook program

Targeting is crucial. Even the most compelling ad will fail if

 Monitor results and make adjustments on a daily basis.

Request Access Here:

Download a free copy here:

Copyright 2018. John Nesbit. All Rights Reserved.

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