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ingMaster
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enge,andmos tarenotatallcomfortablewith
adoptingar eal-
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memi nd- set
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Att
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Waytoomuc hti
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What
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Workfr
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Meas
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ter
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Exec
utebas
edonal
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ter
m new pr
oduc
tlaunc
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Organi
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ket
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ommuni
cat
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campai
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Getper
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rom yours
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Rundec
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Br
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Conduc
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Car
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Ai
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Res
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Engagewit
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sonl
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conveni
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eforyou.

Noneofthisi
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esearc
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essent
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Mar
ket
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peedofs
low
Thec onventionalapproachfavor
sac ampai gn( notethewarmet aphor)that
requirespeopletos pendweeksormont hspl anningtohittar
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I
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doi
ngfiveorsixquart
ersago?Whathappenedatthetr
ades how las
tyear
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shappeningr
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nstant.

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imemi nd-set.

We’
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Theproces
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SoWhyBot
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Becausenow event
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Becauseyournimble,real
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om underyournos
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ngtosayf
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Becausewhenabuyeri
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omeyourc
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ti
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Devel
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imebus i
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cut
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ackwhent heyt
ryandf ai
l.Noneoft hi
siseasy.

Real
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meBus
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s
Ac
tbef
oret
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ndow ofoppor
tuni
tyvani
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.
Revi
sepl
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hemar
ketc
hanges
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Meas
urer
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oday.
Exec
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edonwhat
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I
mpl
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trat
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esandt
act
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eaki
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Empoweryourpeopl
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Movewhent
het
imei
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ght
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Enc
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sedec
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ckl
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nec
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Makes
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Quickl
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Geti
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llneverbeper
fec
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Res
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sont
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rti
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Engagewi
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nput
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Todevel
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eal
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ult
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Compani esthatdohavear eal-t

imemi nd-setpushdecisi
on-makingasf
ardown
theladderaspos sibl
e.Frontl
ines ervi
cer epsdecidehow bes tt
odealwi
th
customerissues.Mar ket
ersar efreetobl ogabouttheirwor kandcommenton
otherpeople'sblogsasappr opriate.Publicrel
ati
onsstaffersareempoweredto
respondimmedi ately,wi
thoutas kingmanagementort hel awyers
.

I
nar
eal
-t
imec
orpor
atec
ult
ureever
yonei
srec
ogni
zedasar
espons
ibl
eadul
t.

Animme nse
lypowerf
ulcompet
it
iveadvantage
flowstoorgani
zat
ionswi
thpeoplewho
unders
tandthepowerofre
al-
ti
mebus ine
s s
.

DAVI
DMEERMAN SCOTT
MARKETI
NGANDSALESSTRATEGI
ST
WWW.DMS.LI
VE
@DMSCOTT

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ght© Fr
eshs potMarket
ingLLC
Pl
eas
edonots
har
ethi
sinf
ogr
aphi
cwithpeopl
eout s
ideyourteam whodi dnotpurchas
emyNew Mar
ket
ingMas
ter
yonl
inec
our
se.
Thankyouforyourunderstanding.Davi
dMeermanScot
t