The Blueprint: Time Ownership

The Time Ownership Blueprint
The Time Ownership

Blueprint
“Time is what we want most, but what we use worst.”

~ William Penn
Craig@Godfather.com | CraigBallantyne.com
Are you struggling to make time for what matters most?
Always feeling “busy” but never making any real progress?
Do you want more time to enjoy the simpler things in life?
To spend time with your spouse, go on adventures with your kids, pursue your hobbies,
travel the world, and enjoy some well earned R&R?
Then you’re in the right place.
This guide is the result of more than two decades of experience, hundreds of happy clients,
and thousands of hours coaching top performers to the next level of success in their life and
business.
If you will follow the simple formula I’m about to give you, I promise you will unlock levels
of performance and time ownership you never knew were possible.
It’s worked for hundreds of my best clients from 9-figure CEOs to busy single moms and I
promise...it will work for you too.
I can’t wait to hear how this blueprint changes your schedule and your life.
To Your Success,
STEP ONE:
Discover Your Magic Time and

"Plug the Leaks"
“What gets measured gets managed.” ~Peter F. Drucker
Before you can manage and own your time, you must first measure it.
In the same way that you can’t effectively pay off your credit card debt if you don’t
know exactly how much debt you have, what interest rates you’re paying, and when the
payments are due…
…You cannot OWN your time until you understand, not only how your time is actually
being spent and how effective you are with your time during certain hours of the day.
Which brings me to the first time ownership tool: The Time Journal (see next page)
Now I want you to print of seven copies of this page–14 if you want to get serious about
this strategy.
For the next week, you’re going to setup a recurring 20-minute timer on your phone and,
every time it goes off, take 30-seconds to jot down what you accomplished over the past
20-minutes and, subjectively, where your energy levels and mood are at that specific time.
Typically, when I have clients complete this exercise, they notice a few things.
First, they realize that the vast majority of their “working” hours are nowhere near as
productive as they previously believed them to be. There are dozens of tiny “leaks” in their
time bucket that are stealing their time and preventing them from achieving the life they
desire. And I have no doubt that you will quickly identify at least a few uncomfortable
patterns in the way you are actually spending your time.
Second, and even more importantly, they are able to quickly identify their “magic time”
the 2-3 hour block(s) of time during the day when they are 5-10X more focused, energetic,
motivated, and productive than any other time during the day.
Make note of this time and we’ll use it in the next exercise to supercharge your productivity.
When you invest the time to develop an objective understanding of how you are currently
managing–or not managing–your time and how your energy levels and focus fluctuate
throughout the days, you gain an immediate advantage over your competition.
DAILY TIME JOURNAL
FIND YOUR MAGIC TIME

5:00 AM 2:00 PM
5:20 AM 2:20 PM
5:40 AM 2:40 PM
6:00 AM 3:00 PM
6:20 AM 3:20 PM
6:40 AM 3:40 PM
7:00 AM 4:00 PM
7:20 AM 4:20 PM
7:40 AM 4:40 PM
8:00 AM 5:00 PM
8:20 AM 5:20 PM
8:40 AM 5:40 PM
9:00 AM 6:00 PM
9:20 AM 6:20 PM
9:40 AM 6:40 PM
10:00 AM 7:00 PM
10:20 AM 7:20 PM
10:40 AM 7:40 PM
11:00 AM 8:00 PM
11:20 AM 8:20 PM
11:40 AM 8:40 PM
12:00 PM 9:00 PM
12:20 PM 9:20 PM
12:40 PM 9:40 PM
1:00 PM 10:00 PM
1:20 PM 10:20 PM
1:40 PM 10:40 PM
11:00 PM
Craig@Godfather.com | CraigBallantyne.com 5
STEP TWO:
Plan Your Perfect Weeks and Build

Your Business Around Your Life
As an entrepreneur or high-performer, not only are you a master of your craft, but you gain
a massive sense of meaning, purpose, and fulfillment from your work.
In a society where an estimated 87% of people are “actively disengaged” with their work,
it’s no small feat to love what you do.
The problem, however, is that most entrepreneurs take their love affair with their work to
the extreme. Instead of working to live, they live to work and struggle to make time for
themselves, their hobbies, and their families.
There are email campaigns that need to be written, sales pages that need updated, phone
calls that must be made, investments that must be reviewed, and a whole laundry list of tasks,
to-do’s, and must do’s that make “balance” sound like a word out of an Old English dictionary.
And the result of this reality is always the same. Burnout. Stress. Overwhelm. And an
unshakable feeling that, no matter how much you accomplish, you’ve never done enough.
However, it doesn’t have to stay this way.
By using what I call the Perfect Week Planning method, you can flip the traditional script
on its head, increase your productivity, and make time for the activities and people who
matter most to you.
Here’s how it works:
On the next page you’ll find a worksheet with a 7x7 Grid. Each block in the grid represents
2-3 hours of time during your day. Every Sunday morning, I want you to use this sheet (or
create your own) and go through the following exercise.
Unlike most “productivity planners”, with the Perfect Week Planning Grid, you’re going to
intentionally build your work around your life instead of the other way around.
First, you’re going to schedule your relationship and self-care non-negotiables. Things like
date night, workouts, yoga classes, massages, family dinner, time with friends, and other
personal events go here.
Then, you’re going to schedule out your productivity routines. This includes Sunday
morning planning, a nightly brain dump, your reverse alarm, and morning routine.
Now, with your personal and productivity activities scheduled, you’re going to fill in your
“Magic Time” slots that you discovered during your completion of Key #1.
During these work slots, you’re going to engage in your most important work. Things like
writing your book, building out sales pages, creating content for your website, or recording
videos for YouTube go here.
And finally, with all of these activities scheduled, you’re going to fill in the remaining time
with any other work that needs to be done throughout the week–from meetings to emails
to travel to sales appointments.
By reverse engineering your week in this manner, you will accomplish two goals
simultaneously.
By scheduling your non-negotiables FIRST (and getting massively accountable to someone

else and setting big consequences for failure) you will more than double your productive
output each day because you no longer have the option to get distracted or goof off when
you should be working.
In a society where an estimated 87% of people

are “actively disengaged” with their work, it’s
no small feat to love what you do.
PERFECT WEEK FORMULA
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
: m
: m
: m
: m
: m
: m
: m
9
STEP THREE:
Take a Time Management Tylenol

and Eliminate the Headaches
Most entrepreneurs I know don’t struggle with time management so much as task
management. It’s not that they don’t have enough time to do the things they need to do.
It’s that they are doing too much and creating unnecessary overwhelm by believing the lie
that they have to “do it all.”
The tactic I’m about to share with you will change that.
It’s called the “Billionaire Time Matrix” and it goes like this.
First, you’re going to draw a big box with four quadrants (or use the worksheet included in
this guide). Inside of these four quadrants you’re going to write:
1. What do I hate doing?

2. What is NOT my job?
3. What should I stop doing?
4. What are my distractions?
Now let’s break this down…
In the first box, you’re going to identify something in your schedule each week that you hate
doing. For me, I used to spend 30-90 minutes each morning (during my magic time no less) on
phone calls that, important as they may have been, were not a good use of my time.
To fix this, I instructed my Executive Assistant to close off my calendar from ALL meetings,
sales calls, and coaching calls until after 10 am. Not only did this save my magic time, but it
actually reduced the number of calls I have to complete each week and saved me about two
hours a week.
In the second box, you’re going to identify something you’re currently doing that is not
worth your time at all. My example is small podcasts.
When I first launched The Perfect Day Formula, I would do any and every podcast
interview that came my way. It didn’t matter whether the host had 1,000 downloads a
month or 1,000 downloads a day…If there was someone somewhere in the world with a
microphone and Libsyn account, I was jumping on their podcast.
Eventually, I realized that doing these podcasts drained my mental energy and completely
wasted my time. They drove almost no profits and reduced my ability to focus on the most
important profit driving activities.
Today, I never agree to podcast interviews unless the podcast in question generates a
certain number of downloads per episode. And this simple shift added an extra two hours
to each week.
Next, you’re going to identify something you’re currently doing that is NOT your job or that
can be easily outsourced to someone else.
My examples were uploading videos and completing sales calls, but this can be anything
that is outside of your “area of genius.” For example, my buddy Bedros Keuilian doesn’t
write any of his own blog articles or emails. He shares the message with his copywriter and
then trusts them to put his words down and share it with his audience.
And finally, you’re going to identify your biggest distractions during the week.
For example, I used to upload videos and stories to my Instagram in the afternoon and,
without fail, as soon as I hit “publish” I would get sucked into the vortex of new content
from the people I follow and waste 30-60 minutes a day scrolling through my feed.
After outsourcing this task to my social media manager, I was able to eliminate one of my
biggest distractions without sacrificing the quality of consistency of my content.
Over to you.
Fill out the four boxes above and figure out what YOU are going to eliminate from your schedule.
I promise, if you take this seriously, you can and will save 10-15 hours a week simply by
taking the time to complete this exercise.
It’s not that you don’t have enough time to do the things you need
to do. It’s that you are doing too much and creating unnecessary
overwhelm by believing the lie that you have to “do it all.”
BILLIONAIRE TIME MATRIX
What Do You Hate Doing? What Should You Stop Doing?
Hours Saved: Hours Saved:
What is NOT Your Job? What Are Your Distractions?
Hours Saved: Hours Saved:
If money were no object, how would you fix this?
What will this give you more time to do?
What are the first steps to fix this?
THANK YOU!
Thanks for downloading your copy of the Time Ownership Blueprint. If you have
any questions about the system or you want to learn more about our business
growth coaching programs, feel free to follow up with my and my team at
support@earlytorise.com
I look forward to hearing from you.
Craig.
Connect with Craig on Instagram here.

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The Time Ownership Blueprint

The Time Ownership

“Time is what we want most, but what we use worst.”

Are you struggling to make time for what matters most?

Always feeling “busy” but never making any real progress?

Do you want more time to enjoy the simpler things in life?

Then you’re in the right place.

Discover Your Magic Time and

“What gets measured gets managed.” ~Peter F. Drucker

DAILY TIME JOURNAL

FIND YOUR MAGIC TIME

Plan Your Perfect Weeks and Build

However, it doesn’t have to stay this way.

Here’s how it works:

By scheduling your non-negotiables FIRST (and getting massively accountable to someone

In a society where an estimated 87% of people

Take a Time Management Tylenol

1. What do I hate doing?

Now let’s break this down…

BILLIONAIRE TIME MATRIX

What Do You Hate Doing? What Should You Stop Doing?

Hours Saved: Hours Saved:

What is NOT Your Job? What Are Your Distractions?

Hours Saved: Hours Saved:

If money were no object, how would you fix this?

What will this give you more time to do?

What are the first steps to fix this?

I look forward to hearing from you.

Connect with Craig on Instagram here.

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