AR Fiber Training

AT&T Fiber
❑ The Opportunity

❑ Key Facts

❑ Top Offers

Agenda ❑ Overcoming Objections

❑ Pro Tips

❑ “Competitor” Analysis

❑ Broadband vs. Fiber Speed Chart

❑ Training Resources

❑ Q&A
 The Opportunity

Get $50

13% X 757 = 99
Missed Fiber Sales
 AT&T Fiber Key Facts
the BENEFITS the OFFERS
❑ 25X Faster Upload Speeds than cable

❑ Unlimited internet data included Get $300 Get $50 Get $50 Get $$$
❑ AT&T Internet Security with ActiveArmorSM included - 24/7 Cross Sell Offer: C2F Migration Offer: Appreciation/Signature AT&T Fiber Switcher
$300 Reward Card for $50 Reward Card – Only FAN Offer: $50 Reward Offer
proactive security that helps stop threats before they get to you Card for New Fiber
New Internet select copper customers
❑ Consistently fast speed, even at peak times will – displayed in Top Internet w/Existing
w/Existing Wireless Wireless
Offers.
❑ Over 99% proven Reliability

the PLANS
the QUALIFYING Question’s Straightforward Pricing Grid
Speed Tier Price w/$5 ABP/PB
❑ “What devices are connected to the internet at home?” Discount

❑ “Is anyone working remotely, taking classes online, or gaming?” Fiber-Internet 5000 $180
❑ “How do you stream your favorite content?”
Fiber-Internet 2000 $110
the PITCH Fiber-Internet 1000 $80
❑ “What would you say if you could get (2X,3X,5X,10X) the speed for
the same price you are paying today?!” Fiber-Internet 500 $65
❑ “With AT&T Fiber you receive symmetrical upload and download
Fiber-Internet 300 $55
speeds making your content streaming experience seamless!”
Year 1 Year 2+
Copper-768Kbps – 100Mbps
$55 $65
 AT&T Fiber Top Offers
DO IT RIGHT Top Offers
Ensure your customer receives the offer!
1
Top Offers screen loads with
Orderintent populated
Make sure to review the HeadsUp! Select
2 additional products
offer details in Customer Offers will display in the to viewadditional
Connect to determine Recommended and offers
May Be InterestedIn sections
steps for adding the offer
to the account. 3
Accept or Decline offers
discussed with the customer then 2
continue to Bundle Builder 3

For details visit Customer Connect “OPUS Top Offers”

4
AT&T Fiber Overcoming Objections
 AT&T Fiber Pro Tips
SETTING EXPECTATIONS!
BENEFITS OF ALWAYS review installation expectations with customers.

o Average install time is 2-4 hours
The scripted statements in this material are provided by AT&T as examples for purposes of quality improvement and branding
protection. o Someone 18 years or older must
be present during install
INSTALLATION DATES o Some installs may require outside
o Customer will receive a call the
day of install
o Technician provides an estimated
arrival time

wiring improvements to o Technician will locate the best

“I have this date available, are you or someone accommodate Fiber Migration placement for the modem
18 or older available that day for the installation?”
Utilize CUSTOMER CONNECT LEAD MANAGEMENT Tool
“An installer can arrive between these
times. Does that work for you?”
Submit Fiber Call Lead Set
Close Lead
“I’ll give you a call prior to your install to Lead minimum 3X appointment
remind you of your scheduled
appointment”
“Competitor” Analysis
Broadband vs. Fiber Speed Chart
 AT&T Fiber Training Resources

Fiber Migration Video AT&T Internet 2000/5000 Fiber SMP

PLE: 70013049 PLE: 70008358 PLE: 70011221