1.

BUSINESS INFORMATION:
Name of Business: Wifi on the Go!

Name of Business Owner: Nazaryn Edryan Velasco

Address of the Business: San Roque Street, Barangay Holy Spirit, Quezon City

Phone Number: +63 951 441 8565

Email: wifionthego@gmail.com

• Vision and Mission

Vision:
"To redefine the way people connect, making high-speed internet access as accessible as the air we
breathe. We envision a world where seamless connectivity empowers individuals and communities,
fostering limitless opportunities for work, study, and leisure."

Mission:
"At Wifi on the Go, our mission is to provide hassle-free and affordable internet access to everyone,
everywhere. We are dedicated to delivering fast and reliable connectivity through our convenient
vending machines, strategically located to meet the digital needs of our customers. We strive to create
a service that enhances the lives of our users, bridging the digital divide and fostering a more connected
and empowered society. With transparency, quality, and customer satisfaction at our core, we are
committed to revolutionizing the way people access the internet, one connection at a time."

Business Description:

"Wi-Fi on the Go! is your key to instant, affordable internet access. With vending machines strategically
placed near our home and a bustling school, we provide easy Wi-Fi connectivity through coin payment.
While competing with local internet cafes and limited PISO Wi-Fi vending machines, Wi-Fi on the Go offers
a superior and more convenient solution for on-the-go connectivity."

2. MARKETING PLAN

• The Business Services

• Internet Access: The primary product is access to a high-speed internet connection,

allowing customers to browse, stream, work, or study online.
• Data Packages: Some machines offer various data packages, allowing customers to
purchase a specific amount of data for their internet needs.
• User Authentication and Login Services: These machines provide a secure login process
for users to access the internet.
 • Customer Support: Support services may include troubleshooting assistance, customer
inquiries, and technical support.
• Network Security and Privacy: Ensuring a secure and private internet connection is a key
aspect of the product to protect user data and privacy.
• Accessibility: The convenience of accessing the internet anywhere, anytime, is a
significant product offering.

• Price of Services

• Internet Access PHP 1 per 7 minutes of connectivity

PHP 5 per 40 minutes of connectivity
PHP 10 per 85 minutes of connectivity
• Business Location

"Wi-Fi on the Go brings high-speed internet access directly to you. Our service is available
at two strategic locations: San Roque Street (Main Road) and near Doña Juana Elementary
School (Gilarmi Covered Court)."

• Customers

My potential customers can be individuals and groups who need affordable and convenient
internet access while on the go. This includes students, commuters, professionals, and
tourists in the vicinity of San Roque Street and Doña Juana Elementary School.

• Competition

My competitors include nearby internet cafes and other Piso Wi-Fi vending machines in the
Quezon City area, especially in our barangay. They offer similar services, and my challenge
will be to differentiate myself and provide a superior experience.

• Promotion of the Services

Social Media: I will utilize free or low-cost social media platforms like Facebook, Instagram,
and Twitter to create a business profile and share updates, promotions, and engage with my
target audience.

Local Flyers and Posters: I’ll create eye-catching posters and distribute flyers in strategic
locations around my vending machine sites.

Collaborations: I’ll form a friendly partnership with local businesses or schools to promote
my services to their customer or student base.

Word of Mouth: Encourage my satisfied customers to spread the word to their friends and
associates.

• Deliverables

I am committed to maintaining the optimal performance and accessibility of my Wi-Fi

vending machines. Users will find clear and simple instructions for easy operation, ensuring
a hassle-free experience. Additionally, our pricing options will be transparent and
prominently displayed, giving customers confidence in their choices. This customer-centric
approach is at the heart of our service, ensuring that everyone can access high-quality
internet with ease and clarity.
 • How am I different than the Competition?

Convenience: Guarantee the accessibility and reliability of my vending machines, ensuring

they operate around the clock, surpassing the availability of your competitors.

Affordability: Price my services competitively to attract budget-conscious customers.

Quality of Service: Provide a faster, more reliable, and secure internet connection compared
to competitors.

Customer Service: Offer excellent customer support for any issues or questions.

Promotions and Loyalty Programs: Implement loyalty programs or special promotions to

attract and retain customers.

3. OPERATIONS
• Equipment need to run the business:

Item I already have this I do NOT have this

PISO Wi-Fi vending machine ×

Router or Modem ×
IPS (Internet Service Provider) ×
Vending Machine Unit ×
Power Supply ×
Network Cables ×
Remote Monitoring System: ×
Security Features: ×
Cash Storage: ×
Surge Protectors and UPS ×

• Equipment maintenance

To ensure that my equipment remains in good working order, it's essential to establish a
regular maintenance schedule. Perform visual inspections to check for wear and damage
and keep my vending machine and its surroundings clean. Keep the software or firmware
up to date for bug fixes and security patches. If possible, use remote monitoring systems to
track performance and address issues remotely. Encourage user feedback to spot problems
early, and when issues are identified, address them promptly through repairs or professional
technician support. Implement security measures to prevent tampering or vandalism. Lastly,
have an emergency response plan in place for swift action during equipment failures or
outages, minimizing downtime and ensuring a reliable service for my customers.
 • How often will I need the equipment?
Item Daily Weekly Monthly Other
PISO Wi-Fi vending machine ×
Router or Modem ×
IPS (Internet Service Provider) ×
Power Supply ×
Network Cables ×
Remote Monitoring System: ×
Security Features ×
Cash Storage ×
Surge Protectors and UPS ×

• Supplies

Item Quantity I already

Total number needed Quantity I still need
have
PISO Wi-Fi vending machine 2 units 0 2
Internet Data 30 gigabyte Unlimited 0
2 pieces 2 pieces
Ethernet Cable 0
(50 meters) (50 meters)
Ethernet access point bridge
1 0 1
Wi-Fi Router antenna

• Location for production

No, it is the same place.

• Suppliers

Name Location Telephone

P. GOMEZ COMMERCIAL CENTER
PISO Wi-Fi vending machine +6395 1330 8277
RAON QUIAPO MANILA
Internet Data Globe ISP (02) 730-1000
Ethernet Cable T.G.P.C. – Ever Gotesco, 2nd Floor -
Lazada
Ethernet access point bridge
Wi-Fi Router antenna
-
 Security: how will you keep your equipment, inventory, and person secure while running your
business?

I will construct a compact steel square bar cage to safeguard the PISO Wi-Fi vending machine from
tampering, vandalism, or damage.

I will consistently empty the vending machine's cash or coins every 2-3 days.

Activities:

Phase 1: Business Setup and Launch

Market Research:

Identify the target market and assess their internet access needs and preferences.

Study the competition, including existing internet cafes and similar vending machine services.

Business Plan:

Develop a detailed business plan that outlines my business model, goals, and strategies.

Legal Requirements:

Register my business and obtain any necessary licenses or permits.

Comply with local regulations and tax requirements.

Location Selection:

Choose strategic locations for my vending machines, such as San Roque Street and Doña Juana
Elementary School.

Equipment Procurement:

Purchase the necessary vending machines, routers, coin slot mechanisms, screens, and other required
hardware.

Internet Connection Setup:

Establish a reliable internet connection at each vending machine location.

Phase 2: Marketing and Promotion

Branding and Signage:

Create a distinctive brand and design signage for my vending machines.

Pricing Strategy:

Set competitive and clear pricing options for my internet access service.

Marketing Collateral:

Design marketing materials like posters and flyers to promote my business.

 Social Media Presence:

Create and manage social media profiles to engage with potential customers and share updates.

Collaborations:

Establish partnerships with local businesses or schools to cross-promote my services.

Customer Support Plan:

Develop a customer support strategy and ensure that I can address inquiries and issues promptly.

Phase 3: Operations and Maintenance

Equipment Maintenance:

Implement a regular maintenance schedule to keep vending machines and equipment in good working
order.

Software Management:

Maintain and update the vending machine software or firmware as needed.

Security Measures:

Install security cameras, steel cages, locks, or tamper-evident seals to protect my equipment.

Remote Monitoring:

Use remote monitoring systems to track machine performance and troubleshoot issues.

User Feedback and Improvements:

Collect and analyze user feedback to make necessary improvements to my service.

Emergency Response Plan:

Develop a plan for addressing equipment failures or outages promptly to minimize downtime.

4. FINANCE:
Start Up Costs – the First 3 Months

1 Income
Income per month Total Income (Income
Source of Income
(in PHP) per month x 3) 00’PHP
Unit 1 (Wi-Fi vending
8,000.00 24,000
machine)
Unit 2 (Wi-Fi vending
8,000.00 24,000
machine)
Total Income 48,000
2 EQUIPMENT
Item of Expenditure Total Cost (00’PHP)
2 Units Wi-Fi vending machine 17,000
2 Ethernet Cable 800
Ethernet access point bridge Wi-Fi Router antenna 1,250
Vending machine Steel bar Cage 1,200
Cash Storage 209
Sub Total Equipment 20,459

3 Supplies
Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Electronic Parts for Wi-Fi
1,500 4,500
Vending Machine
Sub Total Supplies 4,500

4 Promotion / Marketing costs:

Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Social Media 400 1,200
Tarpaulin 300
Sub Total Promotion 1,500

5 Rent for Place

Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
- - -
Sub Total Rent -

6 Utilities:
Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Internet Data 1,500 4,500
Electricity 130 260
Sub Total Utilities 4,760

7 Salary for Business Owner/Employee:

Cost per month Total Cost (Cost per
Item of Expenditure
(in PHP) month x 3) 00’PHP
Salar for myself 5,000 15,000
Sub Total Salary 15,000
8 Registration for Business (Subject to regulation):
Item Total Cost (00’PHP)
Registration 1,500
Sub Total Registration for Business 1,500

9 Total Expenses 7,760

10 PROFIT 20,740.00

Management Team

1. Nazaryn Velasco - CEO and Business Manager:

Responsibilities: Overseeing all aspects of the business, including strategy, operations, marketing, and
finances.

2. Edgardo De Francia - Security

Responsibilities: Handling security measures for the business, including the protection of vending
machines and equipment from theft and vandalism.

Role: Edgardo will implement security protocols and measures to safeguard the assets and operations of
the business.

3. Sir Jerry - Maintenance and Equipment Manager:

Responsibilities: Supplying and managing the maintenance of the Piso WiFi vending machines, ensuring
they remain in good working order.

Role: Sir Jerry will be responsible for maintaining the vending machines, handling repairs, and ensuring
optimal functionality.

4. Myra V De Francia - Legal and Compliance Officer:

Responsibilities: Managing all legal requirements, permits, and compliance issues for the business.

Role: Myra will ensure that the business complies with local regulations and has the necessary permits
to operate.

5. Y’lak De Francia - Equipment Security Supervisor:

Responsibilities: Guarding and ensuring the daily security of the vending machines and related
equipment.

Role: Ilak will provide on-site security and protect the assets of the business on a daily basis.