The 5 Step Blueprint PDF

T HE 5 -S T E P B L U E P R INT TO B EC O ME A WO R LD -CLASS SPEAKER
THE 5-STEP BLUEPRINT

TO BECOME A WORLD-CLASS SPEAKER
By Yahya Bakkar
WorldClassSpeaker.com/Apply
What I’m about to share with you is the same exact blueprint that I currently use in my online
programs, private workshops and with my mastermind members and VIP clients.
Please don’t let the simplicity of this blueprint fool you.
I’ve used this to hit a homerun every time I rocked the stage while building a very successful
speaking business.
Now it’s your turn.
If you want to learn how to structure your signature talk, share your story more powerfully while
leveraging speaking as a tool to grow your influence, impact and income, this blueprint will help
you get there. And if you ever need any support implementing these steps, you can
always apply here to see if you’d be a good fit for our programs and workshops.
Now for all you overachievers, here are the 5 steps in a nutshell.
Let’s dive in... shall we?
STEP 1: DISCOVER
Discover the Purpose of Your Talk
DOES THIS SOUND LIKE YOU?

The majority of the VIP clients I work with are their speech first before gaining clarity on what
either social media influencers, online fitness they’re talk is even about. That’s why it’s critical
coaches or millennial thought leaders who know to discover the purpose of your talk before
they have a message to share with the world developing the structure. In order to do that,
but have no idea how or where to even start. you’ll need to StoryProof™ your work.
Now what do I mean by StoryProof™?
The most common frustration I hear coming out
of their mouth is, “I don’t know what to say or When someone proofreads your work, they
how to even say it.” usually do it after you finish writing a final draft.
But what if you could proofread your work

before you even begin the process of writing
your talk out?
That’s where StoryProof™ comes in.
It’s a framework I created after realizing that

I had so many different stories to share and I
didn’t know where to start first or how to tie it
all together in a clear and concise manner.
To be honest with you, when I first started

speaking almost a decade ago, I was a hot
And if they’re on their laptop attempting to mess. I never had any professional speaking
write out their speech, they literally have this experience before. I literally started from
blank look on their face. You know exactly scratch because my friend thought I’d be a
what I’m talking about. It’s the writer’s block great speaker and coach. After listening to him
look. That’s the look that you’ll make when and investing over $9,000 into two speaking and
you haven’t discovered the purpose of your coaching programs, I decided to do whatever it
talk yet. Many speakers attempt to write out took to make it work.
“With purpose comes clarity and

with clarity comes confidence.”
But when I began the process of developing my

signature talk, it was SOOOOO overwhelming.
All I ended up doing was procrastinate
and compare myself to other speakers and
influencers who were way ahead of me.
If I had the StoryProof™ framework when I

first started, it would’ve made the process a lot
easier for me simply because I would’ve been
able to define the purpose of my talk.
With purpose comes clarity and with clarity

comes confidence.
That’s why I created this for you.
Use the StoryProof™ framework to make

sure your message and the stories you’ll share
are very clear, concise and in service to your
audience. If you don’t know how to answer the
questions, just pick something for now. You can
always change it later. Feel free to use this as
many times as you want on any medium you
speak on i.e. stage, video, podcast, interview,
TV, etc.
THE STORYPROOF™ FRAMEWORK
1.
PERSON: Who’s the person you’re speaking to? What’s their name? Is this person male or
female? How old are they exactly? Picture that person every time you speak on a stage or
in front of a camera. The more you speak to this person the more personable you become.
Remember, your message is always for one person only and your talk is for everyone
else. If you try to speak to everyone, you’ll be speaking to no one. Who’s the person your
speaking to? Pick one person for now.
Example 1: Abe S., 17 years old, male.

Example 2: Maria K., 41 years old, female.
Example 3: Rita B. 24 years old, female.
2. PROBLEM: What problem is this person struggling with? What keeps them up at night?
What is it that they’re going through that you could help them with right now? When you
can understand their problem and pain better than they can understand it themselves,
you’ve got them paying attention to you. Find that one problem or a few related problems
that you can solve better than anyone else. Pick one problem for now.
Example 1: Struggles with obesity and has a hard time losing weight.
Example 2: Never makes time for herself and always feels stressed and burnt out.
Example 3: Experiences anxiety and stage fright everytime she speaks in public.
3.
PERSPECTIVE: What’s something that you’ve learned from your own experience or
someone else’s? This is where you can share a story, main point or big idea to give an
alternative perspective or different paradigm that can potentially change their life. If you
use your own story, share it in service to your audience. Remember, people don’t care how
much you know until they know how much you care. They’ll know that you care when you
understand their problem first. Once you describe their problem, then you can share a
new perspective that can get them out of the dark. Pick one perspective for now.
Example 1: You don’t have to struggle to lose weight. It can be easy.

Example 2: It’s not selfish to put yourself first. You’ll take care of others by doing so.
Example 3: Your fear of public speaking can be gone with a simple technique.
4. PROCESS: Once they hear your perspective, what’s the process that’s going to help
them solve their problem? This is where you share your strategy, plan or blueprint to help
them achieve what they once thought was impossible or difficult. This is also where you
empower them to take action and do something. It can come in the form of a system, a
few points or a road map. Give them the “HOW TO”. What’s the process look like?
Pick a simple process for now.
Example 1: Try a plant-based diet and drink a liter of water for the next 30 days.
Example 2: Look in the mirror for the next 7 days and tell yourself “I am enough.”
Example 3: Hold a power pose for 2 minutes right before you speak.
5.
PROMISE: What are you promising COULD BE possible once they adopt your perspective
and follow your process? What does THEIR promised land look like? Everyone wants to go
from point A to point B. What’s their point B? Where do they want to go exactly?
Who do they want to become? That’s their promised land. Take them there.
Pick a promise for now.
Example 1: You’ll feel healthier and energized while losing 20 lbs in the next 30 days.
Example 2: You’ll reduce stress and be able to take care of the people you love.
Example 3: You’ll feel more confident and people will be blown away by your message.
Discover the Purpose of Your Talk Right Now
HINT: Your purpose is like the spine of your talk and can always be found in your
perspective and the problem you solve for the person you’re speaking to.
EXAMPLE 1
Person: Abe S., 17 years old, male.
Problem: Struggles with obesity and has a hard time losing weight.
Perspective: You don’t have to struggle to lose weight. It can be easy.
Process: Try a plant-based diet and drink a liter of water everyday for the next 30 days.
Promise: You’ll feel healthier and energized while losing 20 lbs in the next 30 days.
What is the purpose of this talk?
The purpose of this talk is to remind Abe that losing weight can be easy and that he
doesn’t have to struggle any longer.
If Abe was your person and you understood his problem very well, you could begin to share
your personal story of how you lost weight to offer him a different perspective that could
change his life. As he’s paying attention to you, you can give him your process of getting there
and remind him of what it will look and feel like once he gets to the promised land.
EXAMPLE 2
Person: Maria K., 41 years old
Problem: Never makes time for herself and always feels stressed and burnt out.
Perspective: It’s not selfish to put yourself first. You’ll take care of others by doing so.
Process: Look in the mirror for the next 7 days and tell yourself “I am enough.”
Promise: You’ll reduce stress and be able to take care of the people you love.
The purpose of this talk is to help Maria put herself first so she doesn’t have to feel stressed
and burnt out all the time.
If Maria was your person and you understood her problem very well, you could begin to share
your personal story of how you used to neglect your own needs and put others first. This will
offer her a different perspective that could change her life. As she’s paying attention to you,
you can give her your process of getting there and remind her of what it will look and feel like
once she gets to the promised land.
EXAMPLE 3
Person: Rita B., 24 years old, Female
Problem: Experiences anxiety and stage fright everytime she speaks in public.
Perspective: Your fear of public speaking can be gone with a simple technique.
Process: Hold a power pose for 2 minutes right before you speak.
Promise: You’ll feel more confident and people will be blown away by your message.
The purpose of this talk is to help Rita overcome her fear of public speaking with a
simple technique.
If Rita was your person and you understood her problem very well, you could begin to share
your a story of how you used to struggle with stage fright and social anxiety. This will offer her
a different perspective that could change her life. As she’s paying attention to you, you can
give her your process of getting there and remind her of what it will look and feel like once
she gets to the promised land.
Can you see how

simple this is?
Do you see how once you discover your purpose it gives rise to clarity?
Good.
Now that you’ve gone through the StoryProof™ framework and you’ve
discovered the purpose of your talk, you’ll now have more clarity. That means
you can share a 1 minute, 5-minute, 10-minute, 30-minute, or 60-minute
version of your talk by adding points and stories that support the purpose of
your talk a.k.a. The spine of your talk.
Again, the intention behind the StoryProof™ framework is to discover the

purpose of your talk, make sure your message is clear and that your story is
in service to your audience. Use it to help you choose the stories you include
within the structure of your signature talk which we’ll discuss about in Step 2.
LET’S GO TO STEP 2...
STEP 2: DEVELOP
Develop Your Signature Talk
HOW TO STRUCTURE YOUR TALK IN 7 STEPS

Here’s a very basic 7-step structure that you can use to develop your signature talk.
STEP 1: HOOK
Within the first few seconds, you’ll want to capture your audience’s attention. There are many ways you
can hook your audience. You can use a metaphor, statistic, quick story, confession, demonstration, a
bold statement, a question or you can create an open loop that keeps them wanting more. You’ll see
this in the example provided. (You see what I did there...that’s called an open loop ;)
STEP 2: INTRODUCTION
This is where you introduce your purpose or main idea. Tell them what you’re going to tell them and
why you’re there in the first place.
STEP 3: TRANSITION STATEMENT

Create a sentence that flows seamlessly into the next piece of content. If you don’t have a transition
statement in place, your audience will feel as if they’ve missed something. The transition statement helps
them keep track of where you’re going without them feeling confused along the way.
STEP 4: STORY
Share a story that can connect with your audience. It doesn’t always have to be your own story. It can
be a story that you’ve heard or a story about someone you care for. This is where you can offer different
perspectives that can change their lives.
• Choose a point that supports the MAIN IDEA/PURPOSE that integrates with your story.
STEP 5: REPEAT STEPS 3 & 4

Depending on the amount of time you have allotted for your speech, you can share another story and
point to illustrate your points further while supporting your main idea. Usually for a 60-minute talk most
speakers use 3 stories and points in total.
STEP 6: CALL TO ACTION

Leave the audience with something to walk away with or take action on. This is where you can have
them buy merchandise, join your email list, go to the back of the room, etc. Ask yourself, “How can
they continue the relationship with me and how can I add more value to them beyond the stage or
video?”
STEP 7: CONCLUSION
You can remind them of what you just told them and bonus points if you can close with a short story
that ties everything together.
Here’s an example of the structure I used for one of my talks. Keep in mind that this was for a 3 to 5 minute
speech. However this structure can be used for any speech regardless of how long or short your talk is.
The Long-Lost Love Letter

(3-5 MINUTE SPEECH)
1. HOOK (STORY/OPEN LOOP)
• 5 years ago, I was on the #1 TV show in Thailand, dressed as a bartender, holding a glass of
orange juice in my hand...waiting for the TV host to give me my cue…
• And then I heard it…
• “ORANGE JUICE PLEASE.”
• So I’m not an actor, I’m definitely not a bartender & for the record, I hate orange juice.
• So what was I doing in Thailand?!
• Well...it was all because I wrote THIS LETTER… After TWENTY...FIVE….YEARS….
2. INTRODUCTION (READ LETTER):
My name is Yahya Bakkar

I was born in Makkah, Saudi Arabia on April 15, 1988.
My dad and my mom divorced when I was only a few months old.
According to my father, she was from Bangkok, Thailand.
This letter is my last attempt to reach her.
I just want her to HEAR these words.
3. TRANSITION STATEMENT:
For the longest time, I wanted to reach my mom and I did whatever I could to find her...but I always felt
like I had the odds stacked against me.
4. STORY:
• For 8 years straight...
• I called the Red Cross...nothing...
• I called the Thai police… nothing….
• I even called the Thai Embassy… STILL…. NOTHING
SHIFT FOCUS ON AUDIENCE:
• Now for me, I wanted to reach my mom.
• But who do YOU want to reach?
• Maybe you want to reach that investor but you’re afraid to make that call…
• Maybe you want to reach that meeting planner to book that stage but you’re afraid
that you’re just not ready yet.
• Maybe you want to reach someone you deeply care about...your mother, father,
son, daughter, or your lover...but you’re afraid that you might get rejected...again...
MAIN POINT:
• It doesn’t matter who you want to reach, but if you think it’s impossible, that’s
when you need to DEFY THE ODDS.
5. BACK TO STORY:
• All I knew was that I wanted to find my mom and I was DETERMINED to do whatever it took
• I just needed a DIFFERENT way to REACH her.
• So I wrote THIS letter….and I posted it online...
• 2 Days Later, someone shared THIS LETTER with the host of a TV show in Thailand... that helps
REUNITE parents and children after being separated for decades.
• WHAT ARE THE ODDS?
• 24 hours after the TV host read my letter, I got an unexpected call from an UNKNOWN number…
• “Hello”
• “Hi is this Yahya.”
• “Yes. Who’s this?...”
• “Yahya...It’s me…”
• “I’m your mom.”
• “Wait, who’s this?!”
• “It’s me, I’m your mom.”
• “OMG…..mom.”
• After I hung up, I was in tears. (PAUSE FOR 3 SECONDS)
• And just a few weeks later...I was standing in the lobby of a hotel in Bangkok…
• LIVE….on the #1 TV show in Thailand, dressed as a bartender, holding a glass of orange juice in
my hand...waiting for the TV host to give me my cue...to SURPRISE... my mom... in person…
• (put glass down) NOW PICTURE THIS…
• In the lobby, there was a table and two chairs.
• The table was right here…
• The TV host was sitting right here..

• And facing the TV host...there she was...my mom
• (Walk back and pick up glass)
• Now I’m holding the glass of orange juice in my hand…
• Waiting for the TV host to give me my cue...
• And then...“ORANGE JUICE PLEASE”
• I walked towards the table.
• Put the glass down.
• And I finally…. look... at... my mom…
(4TH WALL EFFECT COME OUT OF SCENE AND ADDRESS THE AUDIENCE)
• So this is where I started FREAKING OUT….and here’s why...
• My mom was so FOCUSED on the TV host, she had NO IDEA that I was standing right there.
• So I started panicking….
• … OMG...is this really happening
• … what should I do...
• …what am I going to say…
• ...WHAT AM I GOING TO SAY!?!?!
• And in that moment...the only thing I could say was…
• “HI MOM”
• (GASP)
• SHE JUST GASPED... I JUST FELL… AND WE JUST CRIED… EMBRACING EACH OTHER
• (STAY KNEELING AND EMBRACING FOR 5 Seconds)
6. CALL TO ACTION
• DEFY THE ODDS...
• You might only be one call...
• one stage...
• one letter away… from reaching NOT ONLY thousands of people with your message, but
maybe reaching JUST THAT ONE person who needs to hear you the most
• So Make that call...
• Book that stage...
• Write that letter…
• And if things get hard… DEFY THE ODDS…
7. CONCLUSION/CLOSING STORY
• All you need is a different way to REACH someone to get a new RESULT...and that’s why...
you’re here...RIGHT NOW... at REACH... LIVE….
• After I embraced my mom, I pulled out my letter and finally told her what I always wanted her
to hear…(Open Letter)
• “Mom... thank you for my life. I love you.”
• And you know what she said? “Thank you for not giving up on me.”
IMPORTANT
Just to be clear, I’m not a big fan of writing every word out but when it
comes to a big presentation, I normally like to write down how I say things
and then memorize them. It helps with the delivery, especially if you have
to practice something over and over again.
Some people create content from writing on a page then taking it to the
stage. I like to act as if I’m already performing on stage and then if I like
how it sounds, I write it on the page. In my 90-Day World-Class Speaker
Accelerator Program, my team and I will help you get comfortable with
your creative style and once you find your sweet spot, content just flows
naturally within this structure.
If you’re still having a difficult time developing the structure of your talk,
you don’t have to do all of this on your own. It can be very overwhelming.
I get it. Maybe we can help you.
Click Here to learn how we can help you
or visit WorldClassSpeaker.com/Apply
STEP 3: DELIVER
Deliver A World-Class Talk
BECOMING A WORLD-CLASS SPEAKER ISN’T A DESTINATION
It’s a mindset. A mindset that can take your speaking game to the next level as soon as you accept
the fact that you can’t ever stop working on your craft. No matter how advanced you are, you should
always be practicing the same way a world-class athlete would practice for the Olympics.
My point is to practice, practice, practice. Repetition is the mother of skill. And yes, it can be very
exhausting and time consuming, but if you have a message that can change lives and you really want to
make a difference in the world, you owe it to your audience and to yourself to make sure you deliver it
to the best of your ability so that people will not only listen to you but also take action.
So when it comes to delivering a world-class talk, it’s 70% of what you do with your body, 20% of how
you use your voice and 10% of what you say with your words.
HERE’S THE BREAKDOWN...
• 70% is all about your presence (body language, posture, eye contact, hand gestures). This is all
non-verbal communication and it speaks so much louder than words.
For example:
• If you hold the mic close to the very top, it communicates that you’re nervous and you
don’t know what you’re doing.
• If you put your whole hand in your pocket, it communicates that you’re afraid or you’re
not prepared.
• If you put your thumb in your pocket and leave the rest of your fingers outside, or all
your fingers inside your pocket but your thumb outside, it communicates comfort and
confidence.
• If you look down when you speak and pace back and forth it communicates a lack of
preparation and fear.
• If you cross your legs as you speak, it communicates fear and as if you’re hiding
something.
20% is all about your voice (vocal tonality, tempo,

rhythm, volume, pitch). How you say things can
communicate different meanings even if you’re using
the same words.
For example:
• “I didn’t tell her you were stupid.” (Somebody else told her.)
• “I didn’t tell her you were stupid.” (I emphatically did not.)
• “I didn’t tell her you were stupid.” (I implied it.)
• “I didn’t tell her you were stupid.” (I told someone else.)
• “I didn’t tell her you were stupid.” (I told her someone else was stupid.)
• “I didn’t tell her you were stupid.” (I told her you’re still stupid.)
• “I didn’t tell her you were stupid.” (I told her something else about you.)
Identical words. Different meanings. That’s the power of your voice.
10% is all about the words you choose. That’s what step 2 was all about.
NOW HERE’S THE THING.
As your coach, I can give you techniques and strategies to change your body, voice and words
but the truth of the matter is, if I could help you come A.L.I.V.E., that takes care of everything else
automatically.
If you’re not A.L.I.V.E., you’re D.E.A.D to your audience.
D isappointing
E mbarrassing
A nnoying and
D readful to watch and listen
You’ll basically look and sound like a zombie on stage or on camera and you’ll tune out and bore your
audience to death.
And no one wants to go through that painful experience.
No one.
That’s why I created The A.L.I.V.E. Checklist™ which will help you connect with your audience more
powerfully and bring your message back to life.
If you can demonstrate all 5 of these character traits within your talk, you’re guaranteed to hit a
homerun and become one of the most memorable speakers your audience will ever witness.
The A.L.I.V.E. Checklist™

Use this checklist to help you connect with your audience more
powerfully and bring your message back to life.
Authentic
• Are you comfortable in your own skin?
• Have you owned 100% of your history and identity?
Likeable
• Are you genuine and trustworthy?
• Do you have a warm and inviting presence?
Inspiring
• Are you uplifting and motivating?
• Does your talk move the soul?
Vulnerable
• Are you open and brave?
• Do you allow yourself to experience your real emotions?
Empathic
• Are you understanding and compassionate?
• Can you put yourself in your audience’s shoes?
This simple checklist has been a game changer for me and my clients.
The best way to make sure you check off everything on that list is to remember
this simple statement every time you speak or share your message:
Facts tell details. Feelings move people.
MOST SPEAKERS JUST REMEMBER THE FACTS OF THEIR STORY
It’s like reading a book out loud in a monotone voice. They just give details on what happened. But
that’s what bores people to death.
The emotional component is missing.
The purpose of all storytelling is to elicit an emotional response from your audience.
Whether it’s sadness, joy, laughter, shock, surprise, anger, excitement, fear, or hope.
Your job as a World-Class Speaker is NOT to just remember the facts of your story, but it’s also to relive
the feelings of your story in service to your audience.
I’m not suggesting you cry your eyes out and fake it till you make it.
What I’m suggesting is to become emotionally and physically congruent with what you’re saying to
your audience.
So if you’re sharing a story of how your mother died saving your life, don’t just brush it off and tell us
the facts of what happened. Go there and share what that felt like as your telling us what happened.
This will automatically change your body language, vocal tonality, and the words you choose.
If you’re telling us the story of how you struggled with an eating disorder for the majority of your life,
don’t just say “I struggled with bulimia for most of my teenage years.”
Share that statement with the emotions of what you were experiencing at the time.
Take us on that journey with you.
What did it really feel like?
Let us experience the emotions together.
Your feelings will move people.
And that’s what will make you memorable.
IT’S LIKE THE OLD SAYING GOES...

“People won’t remember what you say but they’ll remember how you make them
feel.”
Now just a heads up, step 3 is usually the most challenging part for people because
we’ve been taught to shame or hide certain feelings from others.
And that’s why we hear statements like “Fake it till you make it.”
But you don’t have to fake what you own.
Once you own your history and identity, you’ll be able to express yourself fully and
unapologetically.
And that’s what will make you a more magnetic, confident, charismatic and
courageous influencer. In other words, thats what will make you and your message
come alive.
Use The A.L.I.V.E. Checklist™ next time you shoot a video or talk in front of a
crowd.
If you need more help with delivering your world-class talk, my 2-Day LIVE workshop
could change the game for you.
Click Here to learn more about my programs
STEP 4: DETERMINE
Determine Who the Decision Maker Is
HERE’S THE #1 MISTAKE

MOST SPEAKERS MAKE
When beginning their speaking career, most speakers assume that their audience is going
to hire them to come speak. Maybe your audience can convince the person in charge to
bring you in if you have a celebrity-like personal brand and can guarantee more butts in
seats at their next event but most of the time that’s highly unlikely.
That’s why all your marketing materials should be focused on speaking directly to the
decision maker. (We’ll get into the marketing materials in step 5)
When I say decision maker, I simply mean the person who’s in charge of inviting or hiring
you to come speak at their next event. They can go by different names depending on
what market you’re in but here are the most common names:
1. Event Coordinator
2. Meeting Planner
3. Host, President or CEO
4. Student Activities Coordinator
Regardless of what name they go by, your job is to figure out who that person is. There
are many different and more advanced ways you can do this but here’s a very simple way
of doing this right now. This is the most important part if you want to get your talk heard
by the right people. Don’t overlook this step or get lazy in the process.
4 TIPS TO DETERMINE
WHO THE DECISION MAKER IS
1. Find other speakers who speak on similar or complementary topics as you or who have
spoken on the types of stages or events you’d like to speak on.
2. Go to their website and find their testimonial page where they have a list of the
companies they’ve worked with and/or the reviews about what their past clients have
said about them.
3. Look for the testimonials that come from event coordinators, CEOs, meeting planners,
and anyone who’s brought them in to come speak. If you can’t find their names anywhere,
just find the company that brought them in.
4. Google their name or company and get their contact information. If you don’t know
who it is yet, just call the number they give you on their website and make sure you ask
this question to the person who answers, “Hi. Quick question for you. Do you know who’s
responsible for booking speakers for your next (event/conference/assembly/mastermind/
workshop, etc)?”
Finding the decision maker could take anywhere between 5 minutes to an hour but it’s still one of the
fastest ways to find a qualified decision maker. By qualified, I mean they’re someone you already know
who brings in speakers. You also know they have a budget to hire someone like you or at least have an
audience of your most ideal clients that can potentially work with you after the event. Does that make
sense?
What I just shared with you is so important. If you over look it, you won’t see the value of investing
your time into researching who the decision maker is. And if you don’t do that, then you’re just going
to be someone who has an amazing talk with no one to listen to it other than your friends and family
members.
You feel me?
Good.
WHAT TO DO NEXT ONCE

YOU GET THEIR INFO
Once you get the decision maker’s info, do some research about the company and what they stand for,
then give them a call or leave a voicemail and start building a relationship with the decision maker.
The key here is to start building a relationship with them first. Don’t ask them to marry you (hire
you) on your first date. Get on a call with them and let them know that you’re a speaker, you love what
they’re up to and you’d like to learn more about how you can best support them.
Here are some key questions you can ask while you’re on a call. Use them as a guideline but get creative
and ask questions that could help you understand the decision maker’s worldview. Interview them
because you’re genuinely curious about learning more about them.
KEY QUESTIONS
1. “What has your experience been like working with previous speakers?”
2. “Why do you normally invite speakers in the first place? What do you want them to do for
your audience?”
3. “What would a homerun talk look like for you?”
4. “What do you wish more speakers did for you?”
5. “What’s the biggest challenge you face when looking for or working with a speaker?”
6. “What do you fear might happen when you work with speakers?”
7. “If we were to work together down the road, how can I make this the best possible
experience for you?”
Let THEM tell you what they’re looking for and what they need. Take notes. Write everything they tell
you because you’re going to use their language in future marketing materials (more about this in step 5).
HERE’S A $1,000,000 SECRET

You ready for this?
The biggest fear a decision maker has is that you might embarrass them if they invite you to
come speak. They don’t want to look bad. Especially not in front of their colleagues.
Their biggest desire is to look like a superhero for bringing the right speaker to their event.
They want their colleagues, clients, employees or students to run up to them and say
“OMG...where did you find that speaker?! They were amazing!! Changed my life completely.
Great choice!”
If you can tailor your marketing materials to alleviate their biggest fear and accomodate
their biggest desire, you’re going to get more speaking engagements than you can handle.
I’ll show you how to do that in step 5.
But for now, your goal is to get on a call with at least 5 potential decision makers within
the next 3 days and start building a relationship with them by asking those key questions.
Take notes and save everything they tell you on a spreadsheet or word document for future
reference.
In my 90-day Accelerator program and LIVE workshops, I actually take you through this
process from start to finish. It’s a lot easier than you think.
Click here if you’d like some extra support
STEP 5: DESIGN
Design Your Marketing Materials
PERCEPTION IS REALITY
I know it’s sad but people will still judge a book by it’s cover. Especially decision makers. And they have
every right to because they’re taking a big risk if they work with you. Your job is to make sure they
perceive you as a $10k+ speaker. In order to do that, you have to understand that your perceived value
increases as your production value improves. That means the more professional, polished and simple
your marketing materials are, the more likely they’ll want to invite or hire you to come speak.
Now there are MANY different strategies and tactics we can use to market yourself but you just need
to create at least one of the two marketing assets down below to get the ball rolling forward for now.
Once you build these assets for your business, you’ll be able to get more creative later.
1. Create a $10k+ looking speaking page with a simple call to action.
• The purpose of the speaking page is to help the decision maker get a brief description
of who you are, what you do and who you do it for.
• On your speaking page, you should have only one to two call to actions. Don’t
overwhelm them with too much copy or choices. Confused prospects never buy.
2. Create a $10k+ looking demo video where we can see you in action.
• The purpose of your demo video is to help the decision maker feel more confident in
their choice for bringing you in.
• A demo video is like a movie trailer. Do you normally watch movies without watching
the trailer first? Of course not. It’s the same thing when a decision maker is in the
process of looking for speakers.
SPEAKING PAGE EXAMPLES

Here are four case studies of speaking pages you can use as templates to inspire you. Notice where
your eyes go and what you want to do first.
CASE STUDY #1: YAHYA BAKKAR
What do I want you to do first? Watch the video.
What do I want you to do next? Fill out this form
CASE STUDY #2: BLAKE FLY
What does Blake want you to do first? Watch his demo video.
What does Blake want you to do next? Invite him to come speak.
CASE STUDY #3: JOSH SHIPP
What does Josh want you to do first? Watch the video.
What does Josh want you to do next? Enter your name and email.
CASE STUDY #4: KEVIN BREEL
What does Kevin want you to do first? Watch the video.
What does Kevin you to do next? Inquire about booking him now.
DEMO VIDEO EXAMPLES
In my own experience, my ability to command a higher fee for my time on stage was
directly proportional to the quality of my demo video.
In a moment, I’m going to give you a few examples of some before and after demo
videos. As you watch the videos, I want you to ask yourself this question, “Does this
video make this speaker look like he’s a $10k+ speaker?”
Remember, perception is reality. Your perceived value increases as your production

value improves. This is why my production team and I record your signature talk when
you’re at my workshops and if you ever qualify for my mastermind, we’d go the extra
mile to design your entire speaking page and demo video for you.
For now, I’d like you to take a look at the evolution of my demo video and the two
case studies I give you to see how important the quality of your production needs be.
You can take a look at the BEFORE and AFTER demo video examples by clicking or
visiting the links below.
Click here to watch the demo video examples
or visit WorldClassSpeaker.com/Demo
CONGRATULATIONS!
You’ve just learned the 5-step blueprint to become not just any speaker… a
World-Class Speaker. The fact that you’ve read this far gives you a head start but if
there’s anything I want you to take away from this entire blueprint it’s this:
Information means nothing without implementation
I’m a bit embarrassed to share this with you but I think it will serve you on your
speaking journey. I remember when I first started my career as a speaker, I wanted
to give up within the first 3 months. Seriously. I was living at my friend’s house at the
time because my father and I had a huge argument. I invested all my money into
learning how to take my speaking and coaching career to the next level but to be
honest, I felt like an imposter.
I was starting from scratch with no speaking experience. I didn’t think I had what it
took to speak on stages and share my story. I can’t tell you the number of times I’ve
doubted myself and almost had given up. But because I invested in a mentor initially,
he lit a fire under my ass and told me to stop complaining and commit to the process
for at least two years. TWO YEARS!!! Holy shit. I’m so glad I listened to him and got
out of my own way because if it wasn’t for his accountability and support, you would
not be reading this right now.
I believe everything happens for a reason.
Now it’s time for you to get the spotlight you deserve to serve the people who need to hear your story.
All you need to do is follow this blueprint step-by-step:
If you need any help implementing these steps, my team and I are here to support you.
After you send in your application, if you qualify for any of our programs, one of my head coaches
will give you a call.

We’re in this together.
-Yahya Bakkar
Click here to qualify for one of our programs

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T HE 5 -S T E P B L U E P R INT TO B EC O ME A WO R LD -CLASS SPEAKER

THE 5-STEP BLUEPRINT

Please don’t let the simplicity of this blueprint fool you.

Now it’s your turn.

Let’s dive in... shall we?

DOES THIS SOUND LIKE YOU?

But what if you could proofread your work

That’s where StoryProof™ comes in.

It’s a framework I created after realizing that

To be honest with you, when I first started

“With purpose comes clarity and

But when I began the process of developing my

If I had the StoryProof™ framework when I

With purpose comes clarity and with clarity

That’s why I created this for you.

Use the StoryProof™ framework to make

THE STORYPROOF™ FRAMEWORK

Example 1: Abe S., 17 years old, male.

Example 1: You don’t have to struggle to lose weight. It can be easy.

Discover the Purpose of Your Talk Right Now

What is the purpose of this talk?

What is the purpose of this talk?

What is the purpose of this talk?

Can you see how

Again, the intention behind the StoryProof™ framework is to discover the

LET’S GO TO STEP 2...

HOW TO STRUCTURE YOUR TALK IN 7 STEPS

STEP 3: TRANSITION STATEMENT

STEP 5: REPEAT STEPS 3 & 4

STEP 6: CALL TO ACTION

The Long-Lost Love Letter

1. HOOK (STORY/OPEN LOOP)

• And then I heard it…

• “ORANGE JUICE PLEASE.”

• So what was I doing in Thailand?!

• Well...it was all because I wrote THIS LETTER… After TWENTY...FIVE….YEARS….

2. INTRODUCTION (READ LETTER):

My name is Yahya Bakkar

• For 8 years straight...

• I called the Red Cross...nothing...

• I called the Thai police… nothing….

• I even called the Thai Embassy… STILL…. NOTHING

SHIFT FOCUS ON AUDIENCE:

• Now for me, I wanted to reach my mom.

• But who do YOU want to reach?

• I just needed a DIFFERENT way to REACH her.

• So I wrote THIS letter….and I posted it online...

• WHAT ARE THE ODDS?

• “Hi is this Yahya.”

• “Yes. Who’s this?...”

• “I’m your mom.”

• “Wait, who’s this?!”

• “It’s me, I’m your mom.”

• After I hung up, I was in tears. (PAUSE FOR 3 SECONDS)

• (put glass down) NOW PICTURE THIS…

• In the lobby, there was a table and two chairs.

• The table was right here…

• The TV host was sitting right here..

• And facing the TV host...there she was...my mom

• (Walk back and pick up glass)

• Now I’m holding the glass of orange juice in my hand…

• Waiting for the TV host to give me my cue...

• And then...“ORANGE JUICE PLEASE”