In a holiday when family gatherings are verboten and office parties have gone the way of coal in

stockings, people are returning to an old tradition to share joy and well-wishes. Folded pieces of
oak tag are decorated with pictures or drawings and often smudged by an overzealous ballpoint
pen. A dusting of glitter, a reference to a shared memory, a hint of perfume—all attempting to
bridge physical and emotional divides harrowed by a relentless pandemic. They are, of course,
greeting cards. Long the domain of grandparents, dental offices, and work clients, these physical
displays of affection are making a COVID-19-era comeback.

Azad products once a king of country’s printed product industry. Before the arrival of computers
and smartphones in the country, diaries, pin-ups, posters, and greeting cards were very popular
among the younger generation. Azad Products Private Limited cashed in on the trend and saw
rapid growth. But modern communication technologies like computers and smartphones forced
Azad products as well as the whole printed product industry into a tight corner over the last two
decades. At current covid-19 situation it’s facing shutdown in many showroom.

To overcome the current situation Azad product have to evolve with modern technology & mode
of business. They have to change two main strategy of their business.

a) Marketing
b) Selling & Delivery

Now a day’s people use different modern communication device to communicate with each
other. They use different e-commerce site for shopping. As COVID-19 pandemic going on. Very
few people come out from their
home. People are not able to have
in-person contact and the
connections they’re used to, so they
hunger for those meaningful
connections. They have less chance
to meet with their love ones. Social
gathering is restricted by the
Government. But people want and
love to send gift to their friends and
love one. A greeting card is an artifact of our relationship that really captures what’s in our heart
in a meaningful way. It’s a physical manifestation that someone we loves & care. Azad products
have to take that chance and make a profitable comeback.

Apart from business institution young people are the main customer of their business. To attract
the Young generation they have to change their old marketing policy. They have to post online
ads in social platform like Facebook, YouTube etc. Too many businesses limit their marketing
message by sticking to what’s normal in their industry, or by following what the other guy is
doing. Of course, they should start by defining your ideal customer(s) in great detail. Then they
need to find out where they can be reached, where they hang out. Lastly they have to use ALL
the media that will reach them. This is called omni-channel or cross-channel marketing. In this
way they can reach a large number of people. More people they will be able to reach the more
order they will get from their customer.

Their product is sold via direct sales people. Running business by some showroom with sales
person is not enough now a day. There could be a flaw in your product sales strategy or a
missing skill with the salesperson. They could craft an educational event that helps their target
market solve a specific problem. You could also co-host it with other non-competitive strategic
partners.

Current website of Azad products is very old fashion and not so customer friendly. Where,
customer can only see some photos of their card & other products. They have very little variety
of products in their website. They have to lunch a new website with modern design. Print-On-
Demand is highly trending nowadays. The reason is, customers can not only purchase products
but also customize them. They can select different images to keep on their products. Then they
will print these products with images on them. Product category has to increase. Customer will
design their own product & message as they like to send their love one.

They have to set new price offering for their customer. They have to recognize that their
customers will be more price-sensitive. Just they do, their customers are carefully managing their
costs. As a result, they will naturally be more price-sensitive to offers.
But that doesn’t mean that you should be slashing the prices on your existing products. Doing
that could permanently devalue your offer and make it difficult for you to recover your margins
after the recession has ended.

Instead:

 Demonstrate the value of what you’re offering and show how it justifies the price.
 Offer lower-cost alternatives to those who can’t afford your main product.

As a result of current lockdown situation around the world Azad product also have to provide
delivery service to their customer. After order received from customer, they will prepare the
product and deliver it to the desired person order by the customer.

Azad product also has to cut down their overhead cost. Physical showroom is not effective at
current pandemic situation. They have to reduce their physical showroom and incrise more
presence in online platform.

It they follow this strategy at this current COVID-19 pandemic situation. i hope they will come
back again in their business as a King again.