STEP 2 COMPREHEND INTELLECTUAL PROPERTY

FOR
JUAN GUILLERMO JARAMILLO
LICETH FERNANDA AGUIRRE
RICARDO OSORIO LÓPEZ
DIANA MARCELA PALACIO
JUAN LEONARDO GARCIA

TUTOR:
JUAN CARLOS AMEZQUITA

VALUATION AND NEGOTIATION OF TECHNOLOGY

GRUP: 212032_39

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA

SEPTEMBER 2021

TABLE OF CONTENTS
Introduction..........................................................................................................................3

Objectives.............................................................................................................................4

Activities Assignment and Work Responsibilities Chart - one per group (Activity 3).......5

IP concepts infographics – one per student (Activity 4)......................................................6

juan guillermo jaramillo...................................................................................................6

Liceth Fernanda Aguirre..................................................................................................7

Ricardo Osorio lopez........................................................................................................8

diana marcela palacio.......................................................................................................9

JUAN LEONARDO GARCIA......................................................................................10

Hand draw synoptic table – one per student (Activity 7)...................................................12

juan guillermo jaramillo.................................................................................................12

Liceth Fernanda Aguirre................................................................................................13

Ricardo Osorio lopez......................................................................................................13

diana marcela palacio.....................................................................................................14

JUAN LEONARDO GACIA........................................................................................14

Problem and Recommendations videos – one per student (Activity 9).............................15

juan guillermo jaramillo.................................................................................................15

Liceth Fernanda Aguirre................................................................................................15

Ricardo Osorio lopez......................................................................................................16

Diana Marcela Palacio...................................................................................................16

JUAN LEONARDO GARCIA......................................................................................16

Conclusions........................................................................................................................16

referencias..........................................................................................................................17
 INTRODUCTION

Intellectual property (IP) relates to creations of the mind: inventions, literary and artistic
works, as well as symbols, names and images used in commerce.

The law protects IP, for example, through patents, copyrights and trademarks, which
allow recognition or profit for inventions or creations. By balancing the interest of
innovators and the public interest, the IP system seeks to foster an environment conducive
to creativity and innovation.
Industrial property in Colombia must be protected by registering with the
Superintendence of Industry and Commerce. Unlike industrial property, copyright arises
with the creation and materialization of works and it is not necessary for them to be
registered with the National Copyright Directorate.

Once intellectual property is protected in Colombia, entrepreneurs must determine what

they want to protect abroad: their trademarks and / or patents, their works protected by
copyright, or both. Each intangible has a different regime.
 OBJECTIVES

 Recognize intellectual property protection as a key tool to develop technologic

innovation inside companies.

 Identify IP obstacles in order to seek effective solutions.

 Know the registration process of intellectual products.

 Practice another language (English) in order to strengthen the knowledge of the

course.
ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES CHART - ONE
PER GROUP (ACTIVITY 3)

ACTIVITIES ASSIGNMENT AND WORK RESPONSIBILITIES

Group Number: 212032_39
Unit Name: Intellectual Property
Selection Topic Student Name
Patents Ricardo Osorio López
Copyrights Diana Marcela Palacio
Trademarks Juan Guillermo Jaramillo
Industrial Designs Liceth Fernanda Aguirre
Trade Secrets
Student chosen to submit the final document to the
Juan Guillermo Jaramillo
evaluation environment:
 IP CONCEPTS INFOGRAPHICS – ONE PER STUDENT (ACTIVITY 4)

JUAN GUILLERMO JARAMILLO

LICETH FERNANDA AGUIRRE
RICARDO OSORIO LOPEZ
DIANA MARCELA PALACIO
JUAN LEONARDO GARCIA
Problem selection chart - one per group (Activity 6)

Problem Selection Chart

Group Number: 212032_39
Unit name: Step 2 Comprehend intellectual property
Obstacles to register Intellectual
Votes
Property
Excessive processing time XXXX
Lack of benefit information
Poor effectiveness in providing protection
Unfavorable cost-benefit balance X
Difficulty meeting requirements
 Low internal management capacity
No new ideas are generated liable to
obtain records
Obstacle selected by the group: Excessive processing time

HAND DRAW SYNOPTIC TABLE – ONE PER STUDENT (ACTIVITY 7)

JUAN GUILLERMO JARAMILLO

LICETH FERNANDA AGUIRRE

RICARDO OSORIO LOPEZ

DIANA MARCELA PALACIO

JUAN LEONARDO GACIA

 PROBLEM AND RECOMMENDATIONS VIDEOS – ONE PER STUDENT
(ACTIVITY 9)

JUAN GUILLERMO JARAMILLO

Link : https://www.youtube.com/watch?v=yF-erRdcPec

LICETH FERNANDA AGUIRRE

Link: http://youtu.be/jL7hRUtVc10?hd=1
RICARDO OSORIO LOPEZ

Link: https://youtu.be/x4aEQTxJn3A

DIANA MARCELA PALACIO

Link: https://youtu.be/b5xKcqd02ak

JUAN LEONARDO GARCIA

https://youtu.be/zZj11tSpwZM

CONCLUSIONS

The distinctive features of the trademark allow consumers to identify the source of the
product and/or service, as well as its quality or characteristics. Trademark registration
establishes a connection between who will consume the product or service and the
trademark owner. A registered trademark gives its owner the exclusive right of use and
 may exclude and prohibit others from using it and any other trademark, because it is
similar to a registered trademark, which may confuse consumers or affect the exclusivity
of the rights.

Intellectual property protects original literary, artistic or scientific creations expressed in

any medium, such as books, writings, musical compositions, dramatic works,
choreographies, audiovisual works, sculptures, pictorial works, plans, models, maps,
photographs, computer programs and databases. It also protects artistic performances,
phonograms, audiovisual recordings, and radio broadcasts.

The intellectual property rights grant, in addition to the recognition to the creators, the
economic remuneration that corresponds to them for the realization of their works and
services. It is also an incentive for the creation and investment in works and services from
which society as a whole benefits.

REFERENCIAS

Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and Business: The Power of
Intangible Assets. Chapter 1. The Intangible Landscape -  Understanding Core Concepts
(pp 1-58). Los Angeles: Sage Publications Pvt. Ltd. Retrieved from:
https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=821413&lang=es&site=eds-
live&scope=site&ebv=EB&ppid=pp_1  
DANE (2019). Technical Bulletin Survey of Technological Development and Innovation -
Manufacturing Industry 2017-2018. Retrieved from:
https://www.dane.gov.co/files/investigaciones/boletines/edit/boletin_EDIT_manufacturer
a_2017_2018.pdf

Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video]. Recovered from:

https://repository.unad.edu.co/handle/10596/35814