REPUBLIC OF THE PHILIPPINES

BATANGAS STATE UNIVERSITY

COLLEGE OF ACCOUNTANCY, BUSINESS, ECONOMICS
& INTERNATIONAL HOSPITALITY MANAGEMENT
Gov. Pablo Borbon Campus I, Batangas City, Philippines 4200
www.bat-state.edu.ph Telefax: (043) 300-2202 loc 114

Midterm Examination in BA 505

Marketing Management

Directions:
1. Make sure you have a good internet connection.
2. No discussions shall be done to other students.
3. The exam will start at 12:00 nn and will end at 3:00 pm, please ensure that you will be
submitting your answers on time.
4. Answers should be in word format. Font: Arial, size 12, justified.
5. Answer the following questions comprehensively.
6. The examination will run a plagiarism test.

1. Discuss the advantages and disadvantages of a marketing plan. How does it contributes
in the success of business operations? (15 pts)
2. Discuss how does creating a long-term loyalty relationships with customers affects the
operations of the business and the sustainability of its product marketing. (15 pts)
3. Explain the role of the marketing research in the product development. How does its
processes helps in the ff: (15 pts)
a. development of new product;
b. sustainability of the existing products in the market?
4. Discuss how effective the identification of market segments in the product distribution of
businesses. Identify what makes these segments on the priorities in developing a
marketing strategy. (15 pts)

Prepared by:

Dr. ELROY JOSEPH C. VALDEZ

Assistant Professor

Reviewed by:

Dr. ARPIL M. PEREZ

Department Chair, Graduate School MBA, DBA

Approved by:

Dr. BENDALYN ML. LANDICHO

Dean, CABEIHM