Group 2:

- Balbero, Samantha Keyla G. - Binasoy, Shane Kate D.C.

- Biag, Estephanie Gem S. - Caballes, Tristan M.

COMMUNICATION PLANNING
FOLLOW THIS FINAL EXAM ANSWER SHEET

M Identified Terms:
Key Idea Numbers: in SANTA'S WISDOM BAG:
17. Mailing list
18. Multimedia

E Identified Terms:
Key Idea Numbers: in SANTA'S WISDOM BAG:
28. Encoding
35. Encoding

R Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
12. Return of Investments

R Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:

Y Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:

C Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
1. Communication Plan
31. Contingency Planning
4. Controlled Communication Channels
27. Crisis Communication
40. Crisis
21. Crowd Sourcing
43. Communication Objectives
54. Code
9. Channel

H Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
41. Happening

R Identified Terms:
 Key Idea Numbers: in SANTA’S WISDOM BAG:

I Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
23. Internal Communication
26. Internal Communication
24. Interpersonal Communication
33. Interpersonal Communication
42. Information Flow
49. Internet

S Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
13. social media
25. Strategy
45. Stakeholder Analysis
50. social media

T Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
36. The 4 P’s
14. Traditional Communication
20. Telephony
32. Time Management

M Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
29. Message

A Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
37. Asynchronous Communication

S Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
2. SWOT Analysis
6. Special events
7. social media
55. Strategic Plan

H Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
38. Human Capital

A Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
P Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
3. Policy-driven Approach
5. Promotions/Promotional activities
19. Post
47. Primary Public

P Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
5. Planned Publicity
11. Purpose Statement
44. Press Conference
48. Opinion
30. Planned Publicity

Y Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
15. Yammers

N Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
34. News Release
46. News

E Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
10. Earned Framework
16. Electronic Mail

W Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
8. Whitepaper

Y Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
51. Year Mind

E Identified Terms:
Key Idea Numbers: in SANTA’S WISDOM BAG:
22. External Communication

A Identified Terms:
Key Idea Numbers: in SANTA'S WISDOM BAG:
53. Active Public
39. Audience
R Identified Terms:
Key Idea Numbers: in SANTA'S WISDOM BAG:
52. Re-Engineering