RADYO NATIN NATIONWIDE

Managerial Functions

Radyo Natin (in English: Our Radio), also known as Radyo Natin FM, Radyo Natin Network, and
Radyo Natin Nationwide, is Manila Broadcasting Company's biggest FM radio network with more than
100 stations nationwide. For the first time in the history of Philippine broadcasting, a single radio
network binds together more than 100 radio stations via satellite.

5 Functions of a Great Management

Planning

- Subsequently, MBC expanded its reach into the FM band with DZMB (now known as 90.7 Love
Radio), soon after, with 101.1 Yes FM and Hot FM, and more recently, with 96.3 Easy Rock. With
its provincial partners nationwide, it also established Radyo Natin network, the largest FM
network in the country which reaches even the farthest municipalities of every province.

Organizing

- Unlike MBC's radio brands, Radyo Natin enacts as a "network-community" station

operated by different local entities (both companies and individuals) under an
entrepreneurship/franchise agreement with the network.
- While the head office is based in Metro Manila, each Radyo Natin station is uniquely
different once each station "de-chains" from national broadcast, giving way to local
programming with local announcers speaking their own dialects.
- This appeals to local listeners as it provides complete information regarding both
national and local events, not to mention its effective music programming since it is on
FM band.

Leading
Staffing

- Credible Staff members/ DJS

Anchors

Angelo Palmones (also with DZRH)

Deo Macalma (also with DZRH)

Glady Mabini (also with DZRH)

Henry Uri (also with DZRH)

Mae Binauhan (also with DZRH)

Cesar Chavez (also with DZRH)

Beth Vetonio

Disc Jockeys

Cheska San Diego-Bobadilla (also with DZRH)

Dennis Lazo

Kleir Pineda

Atty. Ethel Aldea

Jay Perillo

Ellanie "Valeen Kinitan" Bensal (also with DZRH)

Faith "Maja Limuyak" Salaver (also with DZRH)

Controlling

- Evaluation on their website. (radyonatin.com)

- Social Media Engagement – Each stations from Radyo Natin Nationwide group has its
own social media platform to spread information as well as engage with their listeners
nationwide.
- With its simultaneous satellite broadcast, it provides the entire archipelago the latest
news and entertainment instantaneously.
 To date, Radyo Natin captures 12.1 million listeners nationwide; not taking into account those
who listen live online via their website RadyoNatin.com.

Radyo Natin's primary listenership is 20 to 45 years old, and 12 to 19 years old as its secondary
listenership.