BALINGASA HIGH SCHOOL

J. Aquino Cruz St. Balingasa, Quezon City

BASIC EDUCATION DEPARTMENT
SENIOR HIGH SCHOOL

COURSE HANDOUTS IN
ORAL COMMUNICATION

Lesson 2
Features of Effective Communication and Functions of
Communication

LEARNING TARGETS:
By the end of the lesson, you will have been able to:
1. distinguish the unique feature(s) of one communication process from the other (EN11/12OC-Ia-4)
2. explain why there is a breakdown of communication (EN11/12OC-Ia-5)
3. use various strategies in order to avoid communication breakdown (EN11/12OC-Ia-6)

MELCS S1Q1: Explain the function, nature and process of communication

S1Q1: Differentiates the various models of communications

The features of effective communication are widely used in public relations and advertising and considered
as the 7Cs.

1. Completeness
Complete communication is essential to the quality of the communication process in general. Hence,
communication should include everything that the receiver needs to hear for him/her to respond, react, or
evaluate properly.
2. Conciseness
Conciseness does not mean keeping the message short but making it direct or straight to the point.
Insignificant or redundant information should be eliminated from the communication that will be sent to
the recipient.
3. Consideration

ORAL COMMUNICATION HANDOUT 1 A.Y. 2022 – 2023

To be effective, the speaker should always consider relevant information about his/her receiver such as
mood, background, race, preference, education, status, needs, among others. By doing so, he/she can easily
build rapport with the audience.
4. Concreteness
Effective communication happens when the message is concrete and supported by facts, figures, and real-
life examples and situations. In this case, the receiver is more connected to the message conveyed.
5. Courtesy
The speaker shows courtesy in communication be respecting the culture, values, and beliefs of his/her
receivers. Being courteous all the time creates a positive impact on the audience.
6. Clearness
Clearness in communication implies the use of simple and specific words to express ideas. It is also
achieved when the speaker focuses only on a single objective in his/her speech so as not to confuse the
audience.
7. Correctness
Correctness in grammar eliminates negative impact on the audience and increases the credibility and
effectiveness of the message.

Communication can be differentiated as verbal and nonverbal communication. Verbal communication

refers to an interaction in which words are used to relay a message. For effective and successful verbal
communication, use words to express ideas which can be easily understood by the person you are talking
to. The following are considerations when engaging in verbal communication:

Appropriateness is considered when the language that you use should be appropriate to the environment
or occasion (i.e., whether formal or informal). Brevity can be observed when speakers who often use simple
yet precise and powerful words are found to be more credible. In clarity, the meanings of words, feelings,
or ideas may be interpreted differently by a listener; hence, it is essential for you to clearly state your
message and express your ideas and feelings. For ethics, words should be carefully chosen in consideration
of the gender, roles, ethnicity, preferences, and status of the person or people you are talking to. Lastly,
vividness focuses on words that vividly or creatively describe things or feelings usually add color and spice
to communication.

Meanwhile, nonverbal communication is an interaction where behavior is used to convey and represent
meaning. All kinds of human responses that are not expressed in words are classified as nonverbal
communication.

Compared to verbal communication, nonverbal communication can be unintentional, is more ambiguous,

and thus, more likely to cause confusion. It is important to monitor one’s nonverbal behavior in order to
control one’s portrayal of self to others.

ORAL COMMUNICATION HANDOUT 1 A.Y. 2022 – 2023

REFERENCE:

P. J. F. Sipacio & A. R. G. Balgos. (2016). Oral communication in context for Senior High School. C&E Publishing:
Quezon City

Brooks, W.D. & Heath, R.W. (1993). Speech communication. Madison, WI: Brown & Benchmark.

Griffin, E. (2006). A first look at communication theory, 6th ed. New York: McGraw Hill Higer Education.

Hybels, S. & Weaver, R. (1998). Communicating effectively: A definition of Communication. New York, NY:
McGraw-Hill.

Pearson, J.C. & Nelson, P.E. (2000). An introduction to human communication, understanding and sharing, 8th
ed. Boston, MA: McGraw Hill Higher Education.

ORAL COMMUNICATION HANDOUT 1 A.Y. 2022 – 2023