Astrolabe

Reputation and risk assessment

combined with crisis
preparedness
WHAT IS ASTROLABE?
It Gives you a 24/7 360° view of
public opinion + the analysis and
strategies, ensuring that your
company won’t ever be blindsided
or caught unprepared
 BUSINESS LAUNCH INITIATIVE
Partnership between Ci8 and GMHI

Ci8 to identity the top GMHI to send these

companies emailers to Initial meeting
five companies, listen to
introduce the product and to present the Set up of
local landscape and do
suggest the need for it. Astrolabe requisites Client
basic research on a pre-
product
determined list of Emailers to be customized (templated for
for servicing
countries and high-risk to frontload the research. Astrolabe begins
industry) and
industries. Initial search Email to be followed up with services
to discuss the
word parameters will be a phone call to set an initial proposal
determined at this stage meeting

Which communities are involved? Who are the influencers of the industry? What are the relevant keywords?
 By country:
Philippines
Singapore
Malaysia
Thailand
Vietnam
TARGET MARKET Indonesia
China (mainland)
Hongkong
 By industry:
Health care
Vaccines
Infant Formula
Biotechnology
Mining
TARGET MARKET Environment Issues
Oil and Gas
Petrochemicals
 BUSINESS MODEL
Process of Astrolabe

Client contacts GMHI Initial meeting to

After the agreement
to inquire about present the
on the proposal,
Astrolabe. Meeting Astrolabe service, Start of client
requisites to run
will be set to further understand client servicing
Astrolabe will be set
discuss the service requirements and
up
and working together   discuss the proposal  
REQUISITES FOR ASTROLABE SERVICES
what needs to be set up

Communication Search word

Grid parameters

Reporting Reporting
Protocol Dashboard
REQUISITES FOR ASTROLABE SERVICES
what needs to be set up

A brainstorming
session will be held to
establish a deeper set
Communication Search word of search word
Grid parameters parameters.

Reporting Reporting
Protocol Dashboard
REQUISITES FOR ASTROLABE SERVICES
what needs to be set up

Communication Search word

Grid parameters

Establishment of an
Reporting Reporting online dashboard that
Protocol Dashboard will serve as a
compendium of all
findings. Can be
accessed by clients at
any time
 REQUISITES FOR ASTROLABE SERVICES
what needs to be set up

Communication Search word

Grid parameters

Reporting Reporting
Method of reporting Protocol Dashboard
the onset of crisis to
client
 REQUISITES FOR ASTROLABE SERVICES
what needs to be set up

A matrix of key
messaging for
pertinent stakeholders.
Rationale: enables Communication Search word
pushbutton responses Grid parameters
in case a crisis arises

Reporting Reporting
Protocol Dashboard
 ASTROLABE SERVICES
core components

Crisis Online and

Stakeholder Crisis Interval
Management Media Training Print Media
Mapping Search
Protocol Bible Monitoring

Search Term Reputation Situation

Calibration Health Report Customization*
 •  A company’s go-to guide on crisis and
risk preparedness  the who, what and
how of addressing a crisis situation
•  Includes components such as the:
•  response protocol – process of alerting
CRISIS client and commencing critical services
in the event of a crisis
MANAGEMENT •  pushbutton response system - holding
statement that shall be released in the
PROTOCOL BIBLE event of a crisis.
•  Phase 2: Crisis Management Protocol
Bible in app form
 •  Development of a comprehensive grid of
stakeholders, taking into account
possible scenarios, company background
and industry circumstances.
•  Rationale: most companies know to
engage and manage the media but forget
about other crucial stakeholders, and
STAKEHOLDER therefore are not able to manage the
issue at large.
MAPPING •  Stakeholder Mapping points out the often
overlooked stakeholders so you can be
better prepared.
 •  Training key figures from the company on
addressing media queries and
responding to statements
•  Preparatory tactic in the event of a media
MEDIA TRAINING ambush or in case a media interview is
necessary
 Customizing the interval at which
the online software will search
CRISIS INTERVAL for keyword mentions
SEARCH
 •  Monitoring of publications that are
relevant to the company or industry
•  Both traditionally and online
•  Monthly services
ONLINE AND •  Local, regional Philippines or regional
Asia
PRINT MEDIA •  Requisite: publication is in local
dialect
MONITORING
 •  Re-calibration of keywords used for online
reputation and risk assessment
•  In the event that non-optimal keywords
SEARCH TERM were used or better keywords have been
brought to light
CALIBRATION
 •  Handover of a comprehensive report
with:
•  All reputation and risk assessment
findings (print and online)
REPUTATION •  Analysis of the findings
•  Recommendations/Strategies
HEALTH REPORT moving forward
•  Frequency of report to depend on
package
 •  In the event that a crisis breaks out for
the company
•  Shift from “normal” Astrolabe mode to
“critical” or crisis mode
•  A more in-depth service that includes
strategic consultations, stakeholder
SITUATION management, project management and
legal services
CUSTOMIZATION
 Packages
Services Package A: Package B: Package C: Battle
Diagnostic Preparedness mode
Reputation and Risk Assessment ✓ ✓ ✓
(online)
Media Monitoring ✓ ✓ ✓
Crisis Management Protocol ✓ ✓
Bible
Stakeholder Mapping ✓ ✓
Media Training ✓ ✓
Crisis Interval Search ✓ ✓
Search Term Calibration ✓ ✓
Dashboard ✓
Reputation Health Report Once 4 times Weekly
Duration of analysis 3 months 3 months Depending on situation

Duration of contract 3 months 1 year Depending on situation

Price 460,000 – 1,930,000 –

550,000 2,020,000
 Astrolabe Cost
Diagnostic Package

Unit Unit cost Cost

Ci8 Services +
3 months, per market 180,000 180,000
Analysis
Strategy (way
1 100,000 100,000
forward)
Print Media
3 months 30,000 90,000
Monitoring

Consulting: in Metro
2 45,000 90,000
Manila or via Skype

Consulting: Regionally, 90,000 + travel and 180,000 + travel and

2
in person accommodations cost accommodations cost
Total Package Price:
Metro Manila or 460,000
Skype consulting
Total Package Price: 550,000 + travel and
Regionally, in person accommodations cost
 Astrolabe Cost
Preparedness Package
Frequency Unit cost Cost
Yearly, per
Ci8 Services 720,000 720,000
market
Strategy Quarterly 100,000 400,000

Crisis Coms Protocol Bible One-time 120,000 120,000

Stakeholder Mapping One-time 80,000 80,000

Media Training One-time 100,000 100,000

Print Media Monitoring Monthly 20,000 240,000

•  Consulting, bible, stakeholder mapping and 4 45,000

270,000 + travel and
reporting through skype meetings 90,000 + travel and
1 accommodations cost
•  In-person media training accommodations cost
•  Bible and stakeholder mapping through skype 2 45,000
meetings 360,000 + travel and
•  Consulting, media training and reporting in- 90,000 + travel and accommodations cost
3
person accommodations cost

1,930,000 + travel
Total Package Price: majority Skype meetings
and accommodations
2,020,000 + travel
Total Package Price: majority in-person meetings
and accommodations
 Astrolabe Cost
Battle Package

Frequency Unit cost Cost

Ci8 Services Monthly 180,000 180,000
Strategy Monthly 200,000 200,000
Crisis Coms Protocol Bible One-time 120,000 120,000
Stakeholder Mapping One-time 80,000 80,000
Media Training One-time 100,000 100,000
Print Media Monitoring Monthly 20,000 240,000

Meeting Package A 4 45,000 270,000 + travel

•  Consulting, bible, stakeholder mapping and 90,000 + travel and and
reporting through skype meetings 1 accommodations accommodations
•  In-person media training cost cost
Meeting Package B 2 45,000
360,000 + travel
•  Bible and stakeholder mapping through
90,000 + travel and and
skype meetings
3 accommodations accommodations
•  Consulting, media training and reporting
cost cost
in-person
 Astrolabe Cost
Battle Package

Frequency Unit cost Cost

One-time
Dashboard creation 225,000
fee
+ executional costs
Total Package Price: First month + travel and
accomodations cost
+ executional costs
+ travel and
Total Package Price: Months to follow
accomodations cost
Thank you
 Diagnos)c  Package  (one-­‐off)  
•  Ci8  Services  -­‐  120  
•  Report  (strategy)  –  60k/report  
•  Print  Media  Mon  -­‐  30k/month  for  6  publica)ons  
(in  english)    90k  
•  Client  Servicing  
–  Skype  consult  (3  hour  mee)ng)  –  45K  per  mee)ng  (1  
consult,  1  repor)ng)    90k  
–  In-­‐person  consult  (amor  and  documentor  +  mark  via  
skype)    180k  +  cost  of  travel  and  accom  
•  Sub-­‐total  at  default  )meframe:  450,000  (in-­‐town  
or  skype)  or  570,000  (out  of  town,  in-­‐person)  
 Preparedness  Package  
•  Ci8  Services  -­‐  240  
•  Report  (strategy)  –  60k/report  
•  Bible  -­‐  120  
•  Stakeholder  Mapping  -­‐  80  
•  Media  Training  -­‐  100  
•  Print  Media  Mon  –  20k/month  for  6  publica)ons  (in  english)  
•  Client  Servicing  
–  Skype  consult    
•  Stakeholder  mapping  –  45k  
•  Bible  –  45k  
•  Consult*    
•  repor)ng*:  45k  
–  In-­‐person  consult:    
•  Media  Training  –  90k  (+  travel  and  accom)  
•  Consult*  -­‐  90k    
•  repor)ng*  -­‐  90k  (+  travel  and  accom)  

•  Subtotal:  1,050  (skype  +  1  media  training),  1,140  (in  person  

 BaWle  Mode  
•  Ci8  Services  -­‐  240  
•  Report  (strategy)  –  60k/report  
•  Bible  -­‐  120  
•  Stakeholder  Mapping  -­‐  80  
•  Media  Training  -­‐  100  
•  Print  Media  Mon  –  20k/month  for  6  publica)ons  (in  english)  
•  Client  Servicing  
–  Skype  consult    
•  Stakeholder  mapping  –  45k  
•  Bible  –  45k  
•  Consult*    
•  repor)ng*:  45k  
–  In-­‐person  consult:    
•  Media  Training  –  90k  (+  travel  and  accom)  
•  Consult*  -­‐  90k    
•  repor)ng*  -­‐  90k  (+  travel  and  accom)  

•  Dashboard  
 Astrolabe Cost
Political

Frequency of cost cost

Ci8 Services 6 months 240,000
Strategy 200,000
Crisis Coms Protocol
One-time 120,000
Bible
Stakeholder Mapping One-time 80,000
Media Training One-time 10,000
Print Media
Monthly 90,000
Monitoring*
•  1,000,000 for first
Situation month
Per project
Customization* •  250,000 for
succeeding months

Total Package Price P740,000