AMITY GLOBAL BUSINESS SCHOOL

CORPORATE RESOURCE CENTRE

Synopsis of Summer Internship Project-2021

All the students are required to provide the following information to CRC at the time of registration
or within a week of joining their Summer Training in the industry.

Student’s Name MEGHA GUPTA

Enrl. No. A30101920010

Progamme: Masters Of Business Administration

Company’s Name and Address: OUTLOOK PUBLISHING (INDIA) Pvt. Ltd.

: AB-10 SAFDARJUNG ENCLAVE, NEW DELHI, INDIA
Pin- 110029

Industry Guide:

Name: Ms. SADHANA TIWARI

Designation: ASSISTANT MANAGER

Date of Birth (DD/MM/YY): NA

Contact Number: Ph. (O) 9675537755 (R) 9675537755

Mobile: 9965231315, 9773932836

Fax: 011-26191420

E-mail:_ sadhana@outlookindia.com

Synopsis of Summer Internship Project Page 1 of 2

 Project Information

i) Project Duration : (…8..Weeks)

a) Date of Summer Internship commencement (_ 01_/06_ _/2017)
b) Date of Summer Internship completion (_ 31_/_ 07_/ 2017)

ii) Topic :

THE STUDY ON THE FACTORS AFFECTING CONSUMER PERCEPTIONS FOR

CHOOSING OUTLOOK MAGAZINE

iii) Project Objective

1. To determine the segment of consumers subscribing magazines

2. To determine the factors affecting customer’s perception for opting outlook magazines

iv) Methodology to be adopted

1. Survey as a type of research: The survey is carried out to determine the segment of consumers
subscribing magazines and to determine the factors affecting customers perception opting the
magazine
2. Research Design: The methodology to be used would be a Descriptive Research Design
3. Data Type: The research is based on both Primary data as well as Secondary data. For collecting
the primary data the survey was done through questionnaire & For theoretical overview, secondary
data was collected from different websites and research papers.
4. Research Instrument: questionnaire, which was personally given to different people and was filled
through interacting with different age groups and occupation
5.Sampling Method: Convenient sampling is used as sampling method to gather as much
information as possible. Customers of the product were selected randomly which is very reliable to
know perception of the customer’s regarding the product and services and also this method of data
collection is very helpful in time and money saving.
6. Sample Size: The sample size was restricted to only 50, which comprised of mainly peoples from
different occupations.

v) Brief Summary of the project (to be duly certified by the industry guide)

The Project “STUDY ON THE FACTORS AFFECTING CUSTOMER PERCEPTION FOR

CHOOSING A OUTLOOK MAGAZINE “ is an attempt to find out the perception of the consumers
and their buying techniques and to understand what attracts them the more. For evaluating and
understanding the consumer perception, in Outlook India group we are trying to find their business
Synopsis of Summer Internship Project Page 2 of 2
practices and how the magazine publishing is managed. We tried to make new strategies to attract
the customers and at the same time satisfying their needs and requirements. To study about the
Customers also who look for different segments which should be offered by outlook to increase the
number of subscribers like magazines on fashion, IT, infrastructure, celebrities, and geography.

Signature Signature Signature

(Student) (Industry Guide) (Faculty Guide)

Note: attach company profile and visiting cards of industry guide.

Synopsis of Summer Internship Project Page 3 of 2