BUSINESS PLAN PREPARATION

STRATEGIC PLANNING

Group Activity 1: Crafting of Company Summary

Company Summary
Bake-It! website launches a variety of baking tutorials which are created based on what customers
would like to learn which can be browsed through the website in categories. Business partners and
owners, Bernadette Tatad, Charry Buban, Emmalyn Lucena, Feline Tabuena, Irene Sales, Maricris Eubra
and Marielle Bozar witnessed the emerging new normal in learning which is through online interface. The
owners/entrepreneurs represent both the finance and administrative area and the sales management and
marketing section.
The owners/entrepreneurs will provide funding from the collected amount from crowd funding
and their existing income, which will cover the start-up expenses and will cover the starting months of the
business. A 2-year business administration loan will cover the rest of the required financing. The
company plans to build an office in the municipality of Virac, due to the mild competitive climate and the
accessibility of the area.

Group Activity 2: Crafting of Company Ownership

Company Ownership
Bake-It! is a partnership business in the municipality of Virac in Catanduanes. It is co-owned by
Bernadette Tatad, Charry Buban, Emmalyn Lucena, Feline Tabuena, Irene Sales, Maricris Eubra and
Marielle Bozar.

Group Activity 3: Crafting of Start-up Summary

Start-up Summary

Bake-It! is a start-up company website. Financing will come from owners’ capital and a 2-year business
administration loan. The website offers a variety of baking tutorials that may range from basic baking to
advance baking. All video tutorials are accessible through the website, arranged by categories in a user
friendly and easy interface.

Group Activity 4: Preparation of Start-up Expenses

Table 1: Start-up
Start-up
Requirements
Start-up Expenses
Legal ₧3,000

Premise renovation ₧3,000

Expensed on Equipment ₧10,000

Others ₧1,000
Total Start-up Expenses ₧17,000

Start-up Assets
Cash Required ₧10,000

Total Assets ₧10,000

Group Activity 5: Preparation of Start-up Funding

Table 2: Start-up Funding

Start-up Funding

Start-up Expenses to Fund ₧17,000

Start-up Assets to Fund ₧10,000

Total Funds Required ₧27,000

Assets

Cash Requirement from Start-up ₧10,000

Additional Cash Raised ₧17,000

Total Assets ₧27,000

Liabilities and Capital

Liabilities

Current Borrowing ₧0.00

Long-term Liabilities ₧10,000

Total Liabilities ₧10,000

Capital

Bernadette Tatad, Charry Buban, Emmalyn Lucena, ₧30,000

Feline Tabuena ,Irene Sales, Maricris Eubra, Marielle Bozar

Loss at Start-up (Start-up Expense) ₧27,000

Total Capital ₧3,000

Total Capital and Liabilities ₧13,000

Total Funding ₧27,000

Group Activity 6: Crafting of the 8 Elements of a Strategic Plan
The information below states the vision, mission, core values, goals, objectives, and strategies.
VISION:
“The owner envisions everybody on the internet browsing the website and watching tutorials, and
leaving the website with a new recipe learned.”

MISSION:
“To provide baking tutorials with a user-friendly and easy to use website interface at an
affordable subscription.”
CORE VALUES:
“Learn baking at home. Safe from Covid-19, and safe from over expenses.”
GOALS:
“The business owner would like to engage in a partnership with Catanduanes State University in
production of video learning materials to provide for students of the BTVTED program.

OBJECTIVES:
“The business owners aims to receive return of investment at its 2 nd year of operation and a stable
and growing operation leading to extension of the business on its first year.

OPERATIONAL, TACTICAL and STRATEGIES

STANDARDS OF MEASUREMENT:
Allow users to upload their own videos, pictures, post and comments on their account.
Provide free trials and subscription promos and sale.
Owners shall engage in seminars regarding business operation and management.
Advertise and promote website through online advertisements.
Get the website monetized by Google Ads to earn more.

STANDARDS OF MEASUREMENTS
The business owners can only claim that the business venture if it sales can come up with the goal
set that in a year that a company will meet at a break-even point.
SWOT
The business owners will be having a close relationship with their customers and the community
to make the neighborhood and the netizens spread the good word about the business. If any threat comes
to the business, the owners will take it as an opportunity to prove the business to make it grow not as a
threat.

Group Activity 7:

Macro-Environmental Analysis

Political factors TRAIN LAW

Demands, ECQ/MECQ/Lockdown due to Covid19

Economic factors

Sociological factors Internet usage frequency or habits by customers

Accessibility of internet and gadgets, and social

Technological factors media literacy of customers

None
Legal factors

ECQ/MECQ/Lockdown due to Covid19

Environment (Natural) factors
Micro-Environmental Analysis

The supplier of raw materials had increased its prices

Suppliers due to high cost of production.

Out of town websites and foreign or non-local websites

Rival Firms

Students taking course related to Baking

Stay at home mothers
Buyers Home Cooks
Aspiring bakers
TESDA graduates

None

Entrants

TESDA, customer may opt to switch to taking actual

face-to-face classes in TESDA than watch tutorials
Substitutes online. This may reduce customers.

Group Activity 8:
Group Activity 9:
Strengths Weaknesses
1. First at its area 1. Insufficient staff
2. No local rivals 2. Owners lack experience
3. Affordable 3. Business needs promotion and advertising
4. Accessible
5. Customer-friendly

Opportunities Threats
1. New normal-online class/learning 1. Threat of competitors
2. Online services trend 2. Poor internet service providers
3. Wider scope of availability because it is
internet based.

MANAGEMENT PLANS

Group Activity 11: Crafting the Management Study

Finance and administrative aspect of the business venture shall be handled by the
owners, Bernadette Tatad, Charry Buban, Emmalyn Lucena, Feline Tabuena, Irene Sales, Maricris
Eubra and Marielle Bozar. As to the part of sales, will also be handled by the owners. The owners tend to
avoid extra expenses by not hiring personnel. The owners believe that the business can be managed with
just the seven of them.

Group Activity 12: Crafting the Personnel Plan

As the personnel plan shows, the owners are also their own employees.
Personnel Plan Year 1 Year 2 Year 3
Financial Manager ₧700 ₧1,000 ₧1,500
Bernadette Tatad

Website Manager ₧700 ₧1,000 ₧1,500

Charry Buban

Filming and Production Manager ₧700 ₧1,000 ₧1,500

Emmalyn Lucena

Sales Manager ₧700 ₧1,000 ₧1,500

Feline Tabuena

Customer Service Personnel ₧700 ₧1,000 ₧1,500

Irene Sales

Monitoring and Maintenance ₧700 ₧1,000 ₧1,500

Maricris Eubra

Team Manager/Head Manager ₧700 ₧1,000 ₧1,500

Marielle Bozar

Total People 7 7 7

Total Payroll ₧4,900 ₧7,000 ₧10,500

Enterprise Form
The enterprise is owned by Bernadette Tatad, Charry Buban, Emmalyn Lucena, Feline Tabuena, Irene
Sales, Maricris Eubra and Marielle Bozar taking the general partnership form.

Group Activity 13: Describing the 5 Key steps of an Investor-ready Personnel Plan. Write your
description below the steps in a separate sheet of paper.

Describe the team The team is 7-manned venture.

Describe the organizational structure
Explain the gaps
List advisors, consultants, and board members
Forecast personnel cost
The business owners will assume different positions.
The owners aim to minimize expenses, resulting to
not hiring personnel.
Raissa Almojuela Del Valle, Business Mentor,
parents and siblings of the owners will be the
venture advisers
See personal plan table.

Group Activity 14: Filling out of the Organizational Chart

 Bake-It!

Filming and
Financial Website Sales Customer Monitoring Team
Production
Manager Manager Manager Service and Manager/
Manager
Bernadette Charry Feline Personnel Maintainance
Emmalyn Head Manager
Tatad Buban Tabuena Irene Sales Maricris Eubra
Lucena Marielle Bozar

Group Activity 15: Crafting of the Personnel Duties and Responsibilities in the Business

POSITIONS DUTIES AND RESPONSIBILITIES

1. Financial Manager Responsible for salary and financial activities.

Bernadette Tatad

2. Website Manager Responsible for website monitoring and maintenance.

Charry Buban

3. Filming and Production Responsible for contents uploaded on website

Manager
Emmalyn Lucena

4. Sales Manager Responsible for sales and income management.

Feline Tabuena
5. Customer Service Personnel Responsible for customer care and services.
Irene Sales
6. Monitoring and Maintenance Responsible for employees and workplace organization.
Maricris Eubra
7. Team Manager/Head Responsible for business stability and progress. To lead the
Manager team/employees.
To engage in partnerships and to look for business welfare
 Marielle Bozar opportunities.

MARKETING STUDY

Market Analysis
Bake-It!’s focus is on meeting the demands of a food major student resident customer and significant
level of friends and relatives from nearby.
Market Segmentation
Bake-it! focuses from lower- to middle-income markets which uses majority of online tutorials.
Group Activity 17: Crafting the Main and Additional Markets and Strategy Used
Local Residents
Bake-it! wants to establish a large regular food major student resident customer to ensure a steady
revenue base to guarantee stability of the business.

Friends and Relatives from Nearby Communities

Friends and relatives of the food major student residents comprise approximately 30% of the revenues.

Target Market Segment Strategy

The dominant target market for Bake-it! is a regular stream of local resident food major student. Personal
and expedient customer service at a competitive price is its key to maintaining the local market share.

Group Activity 18: Crafting the Market Needs, Service Business Analysis and Competition/Buying
Patterns

Market Needs
Because of the Covid19, online learning has been a trend. There is also a lack of learning resources and
materials for teachers and students in the food major courses. Much of the websites’ activity occurs
during early evening until early morning because internet is fast at these times of the day. And because
Bake-It! is a website, it is manned 24/7 at home by the owners.
Service Business Analysis
The internet has been the newest and top place for learning and resource access. Students are in need of
learning materials that will supply the lacks and gaps of modular learning. Because of the emerging
technology trend, Bake-It! is designed as a website that is easy find and use and understand with a user-
friendly interface.
Competition and Buying Patterns
Competition in the local area is somewhat light and does not provide nearly the same service Bake-It! can
provide. Customers desire to pay for lifelong purchases within the comfort and safety of their own home.
Leading competitors provide a far different type of service which makes Bake-It! a better option.

Group Activity 19: Crafting of the Target Market Description and Product/Service Description
The information below presents the implementation activities for the marketing objectives of the
enterprise.
Target Market Description
1. Target 1
Students from Catanduanes State University taking up food related courses

2. Target 2
Bakers/Online Sellers of Baked Goods

3. Target 3
Stay at home mothers
Product or Service Description
The services the entrepreneur owners want to offer are baking video tutorials. These tutorials range from
basic to advanced baking. The website is also open to tutorial requests by customers. Customers can
access these videos through subscriptions which range from weekly to annual length. Customers could
also avail a premium subscription which allows a lifetime access to all tutorials including exclusive
tutorials.
Group Activity 20: Crafting of the Pricing Strategies and Place Strategies Pricing Strategies
Bake-It! will charge in consideration of both the stability of the business and the customers. The pricing
shall be based on the overall production and maintenance cost of the service in addition is a small
percentage mark-up to cover up the overhead cost and incur minimal earning. A mark-up of 30-50% shall
suffice to the earnings of the business owners.
Location or Place Strategies
Hybrid Distributions
Bake-It!’s office will be located at Gogon Centro Virac, Catanduanes, at VTC Metrowalk 2 nd floor. The
website will be accessible in the URL www.bakeit.com.
Group Activity 21: Crafting of the Promotion Strategies Promotions
Promotions
The owners chose to promote the business through direct marketing, advertising and sales promotion.
Sales promotion would help the business capture the hearts of the customers and pull them into availing
the service. Advertising will help in reaching customers not only locally but internationally. Direct
marketing will guarantee customers from the local residences.

Projected Sales Volume and Value

Table 1. PROJECTED REVENUE
Types of Costing Projected Daily Projected Monthly Yearly Yearly
Product/s Volume Revenue Volume Revenue Projected Projected
Daily Monthly Volume Revenue

Weekly C-199 1 C- 199 30 C-5,970 360 C-71,640

Subscription
M-100 SP-299 SP- 8,970 SP-107,640

SP-299

Monthly C-400 1 C-400 30 C-12,000 360 C-144,000

Subscription
M- 200 SP-600 SP-18,000 SP-216,000

SP-600

Annual C- 3,000 0 C-0 1 C-3,000 12 C-36,000

Subscription
M-2,000 SP-0 SP-5,000 SP-60,000

SP-5,000

Premium C- 4,000 0 C-0 1 C-4,000 12 C-48,000

(Lifetime
Access) M-3,999 SP-0 SP-7,999 SP-95,988

SP- 7,999

Group Activity 22: Crafting of the Operational Objectives

Strategic Operational Objective- To offer online baking tutorials all over the municipality of Virac in
Catanduanes.
Technological Operational Objective- To create a website to offer better online baking tutorials.
Marketing Operational Objective- To increase website visitors by 50% by promoting the business
through direct marketing, advertising and sales promotion.
Sales Operational Objective- To increase sales by 50% by targeting the food major students,
bakers/online seller of baked goods and stay at home mothers.
Personnel Operational Objective- To hire financial manager and sales manager to keep paced with the
projected 50% increase in sales.

Group Activity 23: Crafting of the Production Process

Product or Service Description- The service the entrepreneur owners want to offer baking video
tutorials. These tutorials range from basic to advanced baking. The website is also open to tutorial
requests by customers. Customers can access these videos through subscription which range from weekly
to annual length. Customers could also avail a premium subscription which allows a lifetime access to all
tutorials including exclusive tutorials.
Supplier-Partner Description- The business owners will be having a close relationship with the
customers and the community to make netizens spread the good word about the business.
Equipment/Technology Description- The business owners will be collaborating with the IT graduate to
create a website to promote the business venture. They will be collaborating for works such as finalizing
the designated design of the website.
Cost of Product or Service- The business owner will add a marked up of ranging from 30% to 50% to
cover up the overhead cost and incur the minimal earning of the website.
FINANCIAL PLAN
Group Activity 24: Crafting of the OPERATING PROCESS
Location
The office location will be situated at VTC Metrowalk 2nd floor, Gogon Centro Virac, Catanduanes.
Working Hours
The website will be operating for 24 hours a day while the office will operate from 7:00 AM to 7:00 PM.
Personnel
It is owned and managed by its owners who represent both the administrative and operational sectors of
the business.

Group Activity 25: Crafting of the Expenses Items

The owners expect to raise ₱10,000 of its own capital, and to borrow
₱10,000 in a 2 year business loan. This provides the ₱20,000 of the
₱27,000 required.

Expenses Items
1. Salaries And Wages
The owners/proprietors will be taking charge of management and sales. Each owner will be rewarded
with a salary of ₧700 a month during the first year of operation.
2. Materials expenses
The materials bought will depend on the production of video tutorials. The services will cost variously. A
weekly subscription would cost ₧299, monthly subscription would cost ₧600, annual subscription
would cost ₧5,000, and premium subscription would be costing ₧7,999.
3. Supplies expenses
Internet connection through Wi-Fi will be used in the selling of services.
4. Marketing expenses
Advertisements will be used in promoting the business.
5. Transportation Expenses
Public transportation to be used in line with business activities.
6. Communication expenses
Telephone and Wi-Fi to be used in line with business activities.
7. Utilities
Rental is ₧500 per month, water bill is ₧100 per month and electric bill is ₧800 per
month. Wi-Fi and telephone is ₧300 monthly.
8. Registration, Taxes And Licenses
A fee for licenses is ₧250 and taxes ₧250.
9. Representation Expenses
Expenses during the opening of the store will be ₧1,000.

Group Activity 26: Crafting of the Balance Sheet

Bake- it!
BALANCE SHEET as of March 2021
ASSETS
Current Assets
Cash in Bank 0.00
Cash on Hand 17,000
Inventory
Total Current Assets 17,000
Equipment 10,000
Less Depreciation 2,250
Net Equipment 7,750
TOTAL ASSETS 38,000
 LIABILITIES
Current Liabilities
Loans Payable 10,000
Income Tax Payable 3,000
Worker’s Compensation Payable 1,500
TOTAL CURRENT LIABILITIES 14,500
LONG-TERM LIABILITIES
Long-term Loans 10,000

Group Activity 27: Crafting of the Income Statement

Bake- it!
Income Statement for the 1st quarter Jan Feb Mar Total
of (year)
REVENUE
Services
Weekly Subscription 10,000 13,000 15,000 38,000
Monthly Subscription 18,000 18,000 36,000 72,000
Annual Subscription 5,000 0 5,000 10,000
Premium (Lifetime Access) 7,999 0 0 7,999
Total Products 40,999 31,000 56,000 127,999
TOTAL REVENUE 40,999 31,000 56,000 127,999
EXPENSES
Direct Costs
Materials 10,000 10,000 10,000 30,000
Salary (Owner) 4,900 4,900 4,900 14,700
Wages 700 700 700 2,100
Workers' Compensation Expense 3,000 3,000 3,000 9000
Total Direct Costs 18,600 18,600 18,600 55,800
General and Administration (G&A)
Accounting and Legal Fees 3,000 3,000 3,000 9000
Advertising and Promotion 1,500 1,500 1,500 4,500
Office Rent 500 500 500 1,500
Telephone/Wi-Fi 300 300 300 900
Utilities 225 225 225 675
Total G&A 5,525 5,525 5,525 16,575
TOTAL EXPENSES 24,125 24,125 24,125 72,375
NET INCOME BEFORE INCOME 16,874 6,875 31,875 55,624
TAXES
INCOME TAXES 700 250 1,400 3,000
NET INCOME 16,174 6,625 30,875 52,624
Group Activity 28: Crafting of the Cash Flow Projections

Bake- it!
CASH FLOW PROJECTIONS Jan Feb Mar
CASH REVENUE
Revenue from Product Sales 40,999 31,000 56,000
TOTAL CASH REVENUES 40,999 31,000 56,000
CASH DISBURSEMENTS
Cash Payments to Trade Suppliers 10,000 10,000 10,000
Salary (Owner) 4,900 4,900 4,900
Salaries and Wages 700 700 700
Promotion Expense Paid 1,500 1,500 1,500
Accounting and Legal Fees 3,000 3,000 3,000
Benefits Paid 3000 3000 3000
Rent/Mortgage Payments 500 500 500
Telecommunications Payment 300 300 300
Utilities Payments 225 225 225
Taxes 700 250 1,400
TOTAL CASH DISBURSEMENTS 25,525 25,075 26,225
CASH FLOW 15,474 5,925 29,775
OPENING CASH BALANCE 899 899 899
CLOSING CASH BALANCE 16,373 6,824 30,674
 CURRICULUM VITAE

Full name: Charry Moscoza Buban

Address: Sta. Teresa Bagamanoc, Catanduanes

Contact No: 09384508380

Personal Information

Age: 20

Sex: Female

Height: 5'2

Weight: 45

Date of Birthday: September 16, 2000

Religion: Born Again Christian

Father's Name: Larry T. Buban

Mother's Name: Cynthia M. Buban

Educational Attainment

Senior High School: Bagamanoc Rural Development High School

*TVL (BPP, FBS & COOKERY)

Junior High School: Bagamanoc Rural Development High School

Elementary School: Bagamanoc Central Elementary School

 CURRICULUM VITAE

Full name: Marielle M. Bozar

Address: Sto.Niño Virac, Catanduanes

Contact No: 09636704149

Personal Information

Age: 19

Sex: Female

Height: 5’3

Weight: 45

Date of Birthday: June 6, 2001

Religion: Roman Catholic

Father's Name: Joel Bozar

Mother's Name: Marivic Bozar

Educational Attainment

Senior High School: Catanduanes Colleges - TVL (BPP, FBS & COOKERY)

Junior High School: Catanduanes Colleges

Elementary School: Sto.Niño Elementary School

 CURRICULUM VITAE

Full name: Maricris T. Eubra

Address: Bigaa Virac, Catanduanes

Contact No: 09186830520

Personal Information

Age: 33

Sex: Female

Height: 148 cm

Weight: 48

Date of Birthday: February 17, 1988

Religion: Roman Catholic

Father's Name: Wenny Eubra

Mother's Name: Soledad Eubra

Educational Attainment

Senior High School: N/A

Junior High School: Catanduanes National High School

Elementary School: Bagawang Elementary School

 CURRICULUM VITAE

Full name: Bernadette T. Tatad

Address: San Vicente Gigmoto, Catanduanes

Contact No: 09120212224

Personal Information

Age: 20

Sex: Female

Height: 152

Weight: 48

Date of Birthday: October 1, 2000

Religion: Roman Catholic

Father's Name: Bernardo Tatad

Mother's Name: Josephine Tatad

Educational Attainment

Senior High School: Gigmoto Rural Development High School

Junior High School: Gigmoto Rural Development High School

Elementary School: Dominador C Guerrero Elementary School

 CURRICULUM VITAE

Full name: Emmalyn Y. Lucena

Address: Bocon, Caramoran, Catanduanes

Contact No: 09318917374

Personal Information

Age: 20

Sex: Female

Height: 156

Weight: 45

Date of Birthday: May 20, 2000

Religion: Roman Catholic

Father's Name: Alipio Lucena Jr.

Mother's Name: Lorna Lucena

Educational Attainment

Senior High School: Supang-Datag National High School

*TVL-HE

Junior High School: Supang-Datag National High School

Elementary School: Bocon Elementary School

 CURRICULUM VITAE

Full name: Feline Tabuena

Address: Sto. Cristo Virac, Catanduanes

Contact No: 09954783871

Personal Information

Age: 20

Sex: Female

Height: 5'2

Weight: 60

Date of Birthday: September 27, 2000

Religion: Roman Catholic

Father's Name: Felix R. Tabuena

Mother's Name: Conception M. Tabuena

Educational Attainment

Senior High School: Catanduanes School of Advanced Technology (CSAT) Inc.

Junior High School: Palta National High School

Elementary School: Sto.Cristo Elementary school

 CURRICULUM VITAE

Full name: Irene B. Sales

Address: Supang Caramoran, Catanduanes

Contact No: 09515485669

Personal Information

Age: 21

Sex: Female

Height: 5'3

Weight: 50

Date of Birthday: April 27, 2000

Religion: Roman Catholic

Father's Name: Osias V. Sales

Mother's Name: Thelma B. Barrameda

Educational Attainment

Senior High School: Supang-Datag National High School

*TVL-HE

Junior High School: Supang-Datag National High School

Elementary School: Bocon Elementary School