Course Outline

Course Information
Course Code and Title:
COMM-2000 Business Communication 2

Course Section:
All

Department:
This course outline applies to all sections in Business Administration/
Applied Accounting

Program:
Business Administration/Applied Accounting

Total Hours:
64

Credit Hours:
4

Course Description:
Strengthening the skills acquired in Term 1, you will further develop your written
communication skills by applying the indirect pattern in negative and persuasive
situations. You will build up your job search skills by learning the strategies and
nuances of the job interview. Presentation skills will be polished as you design
and deliver a formal presentation. You will continue to develop report-writing
skills by planning, organizing, and writing an analytical report. Finally, you will
learn how businesses use social media and the web to communicate with its
audiences. Both individual and group work will be emphasized throughout the
course.

Recognition of Prior Learning (RPL):

RPL is a process in which individuals have the opportunity to obtain credit for
college level knowledge and skills gained outside the classroom and/or through
other educational programs. It is a process which documents and compares an
individual’s prior learning gained from prior education, work and life experiences
and personal study to the learning outcomes in College courses/programs. For
more information about RPL at Red River College, refer to the RPL website at
www.rrc.ca/advising/rpl/. For general information and assistance with RPL,
contact Red River College’s RPL Advisor at (204) 632-2015.
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Academic Requisites:
COMM-1000 Business Communication 1

Course Equivalencies:

Course Delivery Methods:

Classroom Blended Online

The following communication tools may be used in this course:

Email
Online portals (LEARN, SharePoint, etc.)
Internet research

Course Format:
Lectures, case studies, in-class writing and speaking exercises, individual and
small group writing opportunities

Effective Date:
May 2020

Instructor Information
Instructor contact information will be available through LEARN

Student Readiness
Academic Success Centre
Do you want to improve your study and test taking skills? Do you need to review and
practice new course material? Contact the Academic Success Centre (ASC) for help to
boost your study skills and master your course work.
Academic Success Centre supports students in becoming independent and confident
life-long learners. ASC services include: individual and group tutoring, EAL supports,
academic coaching, study skills training, diversity training, and weekly reviews of
targeted courses. ASC supports are created in collaboration with faculty and are
delivered in safe, supportive environments that accommodate a diversity of learning and
cultural backgrounds.
To learn about our supports, please visit www.rrc.ca/asc. You can also find information
about alternative online delivery models for our academic supports in this site.

Counselling and Accessibility Services

If you are a student with a disability and require reasonable accommodations, you are
encouraged to discuss this privately with your instructor to facilitate greater
understanding of your learning needs. To receive accommodations, you also must
connect with Counselling and Accessibility Services who will assist in developing and
implementing your accommodation plan. You can contact Counselling and Accessibility
Services in person at NDC (D102) or EDC (P210) or by filling out the online intake
form. rrc.ca/accessibility/getting-started/book-an-appointment/
For further information about RRC’s accommodation process, see the Disability
Documentation Guide at rrc.ca/accessibility/getting-started/disability-guide/

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Student Commitments and Contact Times:
Weekly daytime attendance Attendance is crucial for success
Weekly evening attendance
Online commitments

Course Resources:
Technology & Equipment Readiness:
Computer  Access to online portals required
 All assignments must be typed
 Internet research may be required

Textbook:
Essentials of Business Communication, Mary Ellen Guffey & Richard Almonte
9th Canadian Edition, Nelson ISBN 0176874844

Student Evaluation of Instruction/Course:

You will have the opportunity to complete a Student Evaluation of
Instruction/Course (SEI/C) as your course nears completion. The SEI/C is
conducted online; please expect an email with the subject line "Red River
College Course Evaluations- We Need Your Feedback" in your RRC email with
instructions for completing the evaluation. In the text of the email there is a link to
the course(s) you are taking that are part of this round of the survey
rrc.ca/numbers/reports/student-evaluation/ . We value and appreciate your
participation.

Student Learning
Learning Outcomes:

By the end of this course of study, the student should be able to....
1. Package your skills effectively in a resume, business card, LinkedIn
profile, and cover letter.
2. Develop the necessary skills to perform well in a job interview.
3. Write persuasively using the AIDA technique.
4. Deliver negative news messages using the indirect writing pattern.
5. Outline, research, and write an analytical report.
6. Outline, prepare, and deliver an oral presentation.
7. Communicate effectively for online business needs.
8. Organize, write, and revise your writing to meet acceptable standards of
conventional English.
9. Demonstrate academic honesty by acknowledging all research sources
using the American Psychological Association (APA) documentation style,
while reporting information in your own words.

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Instructional Schedule (instructor may supply a more detailed schedule):

Week of Topic
1 May 4 Course overview and introductions
2 May 11 Persuasive messages
3 May 18 Job search strategies
4 May 25 Resumes and cover letters
5 June 1 Job interviews
6 June 8 Job interviews
7 June 15 Negative Message
8 June 22 Midterm Exams (no midterm exam)
9 June 29 Online business communication
10 July 6 Formal analytical reports
11 July 13 Formal analytical reports
 Formal analytical reports
12 July 20
Presentation skills refresher
13 July 27 Presentation of Analytical Reports
14 August 3 Presentation of Analytical Reports
15 August 10 Presentation of Analytical Reports
16 August 17 Final Exams (no final exam)

Note: Changes may occur to this schedule as necessary. Students will be notified of any changes. You
are responsible for keeping up with all course materials and topics. Due to the nature of the course, your
active participation is expected throughout all classes.

*Due to circumstances related to COVID-19, please be advised that course delivery

and student support delivery methods may be altered for the safety of our students
and staff.

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Important Dates:

Date (2020) Important Information

May 4 - 8 Course Add/Drop Period
May 18 Victoria Day ( no classes)
June 22 - 26 Midterm Exams
July 1 Canada Day (no classes)
July 23 Voluntary Withdrawal Deadline
August 3 Terry Fox Day (no classes)
August 14 – Aug 21 Final Exams

Assessment and Evaluation:

Assessment Methods Marks

Persuasive Message 10%
Job Application Package (incl. Resume and Cover Letter) 15%
Job Interview 10%
Negative Message 5%
Social Media/Online Communication 10%
Analytical Report 15%
Analytical Report Online Presentation 10%
Online Activities 5 @ 3% each 15%
Instructor Discretion 10%
TOTAL 100%

Letter Grade Distribution:

A+ 4.5 90 to 100%
A 4.0 80 to 89%
B+ 3.5 75 to 79%
B 3.0 70 to 74%
C+ 2.5 65 to 69%
C 2.0 60 to 64%
D 1.0 50 to 59%
F 0.0 0 - 49%

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Course Policies:
General Policies:

It is the student's responsibility to be familiar with and adhere to the Red River
College (RRC) Policies. These Policies (Series A to U) can be found in the RRC
calendar or online under College Policies at https://www.rrc.ca/legal/policies.

Of particular interest to students would be Series A “Academic Matters” and

Series S “Student Matters”. The Student Code of Rights and Responsibilities
(Policy S1) outlines the behaviours, attitudes and conduct expected of all
students registered at Red River College. The rights and responsibilities
included in the Code are based on the values of learning, respect, inclusiveness,
integrity, a healthy environment and contribution to community as defined in the
Red River College Statement of Values.

Policies that are departmental specific can be found in the Business

Administration Handbook.

Course Specific Policies:

Please visit Learn to find course specific policies as identified by instructors.

Date Revised:
March 2020

Authorization:
This course is authorized for use by:

May 4, 2020
Lisa Jamieson, Chair- Applied Commerce & Management Education Effective Date

©Red River College 2020